Category Archives: Internet Marketing

• Sunday, November 3rd, 2013

  Searching for Brand Advocates? 5 Ways to Convert Employees into Brand Advocates

  Companies are always looking for brand advocates to help get the word out about their company. Often times, companies are overlooking the fact that their best brand advocates could be their employees. That’s right, when looking for brand advocates, in many cases you don’t have to look past your company doors. Today we will cover 5 ways to turn your employees into brand advocates. Make sure that all employees fit into and embrace your company culture. Employees that embrace the corporate culture should behave consistently whether they are working or not. Part of the employee handbook should include verbiage about representing the company well whether they are “clocked in” or not. Empower employees with the permission and skills to help customers. Satisfied customers can mean …

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• Saturday, October 26th, 2013

  New Facebook Ad Options that Help Small Businesses

  Facebook announced  an important advertising option update this week. The new change is that custom audiences are now available to all advertisers. This is especially important to small businesses because it makes it easier to target your own contacts in a Facebook ad platform. Previously this feature was only available through Facebook’s API and Power Editor Tool and was not widely known about. Getting started with Your Own Custom Audience Campaign Setting up a custom ad audience made up of your own email list subscribers is quite simple and intuitive. If you use MailChimp, it integrates directly with their system to upload your contacts or you can upload any email list. Once contacts are uploaded, Facebook matches the email addresses from your file to Facebook …

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• Tuesday, October 8th, 2013

  The Latest Changes from Google

  Google has been quite busy lately updating their algorithm and other features with several different changes. These changes likely affect your online presence, so we wanted to outline them to keep you updated on Google’s updates. If you have a website to promote your business, whether it is selling online or just using the website to connect online searchers to your store, then these changes at Google could be affecting you and how people searching on Google find your website, and ultimately find your business. Google is always making changes to their algorithm that affects how search results are shown, however some of the most recent changes have been pretty major ones. We will give a quick over view of the “not provided” reporting update …

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• Friday, August 30th, 2013

  Customer Service is Becoming More Important than Ever

  We should clarify that the most important part of customer service is delivering good customer service as well as striving to provide your customers an excellent customer experience. Why is customer service becoming so important for businesses and marketing departments? Social media, online reviews, and word of mouth are making customer service part of marketing and making it very important for customers to receive an experience worthy of not only their repeat business, but their recommendation to their friends, followers, and network of online contacts. Below is a customer service infographic from Peter Shankman, author of Nice Companies Finish First. Some of the important customer service facts that stand out from this infographic are: Consumers tell 15 people about good experiences but they tell 24 …

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• Wednesday, August 28th, 2013

  How to Get Your Website to the Top of Google Search Results

  If you have a website, no doubt you are constantly being solicited by companies that are promising to get your website to the “top page of Google” or “#1 in the search engines”.  You would be wise to be wary of those types of companies because those are promises that companies cannot keep. There is no way to guarantee that a site will be number one on Google, however you can follow these guidelines and put the work in to make your site the best it can be. Once your site is implements best practices, Google will recognize what your site is about and your site will rank accordingly. Follow These 5 Steps to Achieve the Best Results in Google: Learn as much as you …

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• Thursday, August 22nd, 2013

  10 FREE Google Business Tools You Probably Didn’t Know About

  Google offers help for businesses and in most cases, their tools, help features, and knowledge base are free. As a savvy business owner, you can take advantage of these tools and use them to help with day to day operations or to gain new ideas or insights for your business. Google Webmaster Tools: This is a tool that can help website owners or webmasters monitor the health of their website according to Google. It can alert you to problems with ranking or issues that stand out to Google or go against their terms of service and best practices. Additional tools similar to Webmaster Tools are the Structure Data Markup Helper and Google Places for Business. Google Trends: This section on Google shows you search trends. This allows …

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• Thursday, August 15th, 2013

  How to Remove the Geo-Tag on Your Photos

  This is not a new topic, however since it has been getting some new attention in social channel lately; we wanted to help spread the word of this important security feature. If you did not know, most mobile smartphone devices add a geo-tag to photos taken with them. This means that the coordinates of your location are embedded in the coding of the photo image. There is software out there that can allow anyone to uncover the geo-tag information; and then have the information of where you were when you took the photo. It could be your home, your office, even the park near your house that your children are playing in. Of course, Geo-Tagging photos can come in handy and be a valuable tool …

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• Wednesday, August 14th, 2013

  Gmail’s New Tabs: 4 Strategies to Keep Open Rates Up

  Google recently made a big change to the Gmail inbox. They added new tabs that automatically filter promotional emails, social emails, forum emails, and update emails (confirmations and receipts) into corresponding tabs. Google’s attempt at organising emails for their users is something that marketers who send email communications to their customers need to be aware of. This filtering of emails is not necessarily a bad thing; we will cover 4 important strategies to adopt that will ensure that your emails reach the intended recipients. Communicate with Your Customers: Let Gmail users know when they sign up to look for your emails in their promotions tab. Send a special email to Gmail subscribers to alert them about the change. Finally, let Gmail users know how to …

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• Friday, August 9th, 2013

  Discovery Channel took a Bite out of Shark Week’s Branding

  Discovery Channel’s 26th Annual Shark Week has taken the world by storm this past week. Each year, as social media reach and popularity grows, it affects media in new ways. This year Shark Week has been a media sensation, hitting social media with the speed of a shark breach. Unfortunately for Discovery Channel, their Shark Week brand took a big hit with their premiere episode that aired Sunday night. Megalodon – The Mega-Mistake Much to the dismay of Shark Week fans and shark experts, they launched the week-long celebration about sharks with a “Mockumentary” about the prehistoric Megalodon shark, speculating whether or not it could still be alive and swimming in our oceans today. The show, titled Megalodon: The Monster Shark Lives’ explored the idea …

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• Saturday, August 3rd, 2013

  LinkedIn Adds Sponsored Posts to Member Feeds

  LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

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