Tag Archives: Trade Show Advice

• Wednesday, September 4th, 2013

  5 Tips for a Winning Trade Show Booth

  Sometimes success at a trade show for the exhibitor just comes down to bringing it back to basics and making a checklist for success and a winning trade show booth: Ask yourself and your management team: “What is the purpose of the booth?” Is your main goal at this trade show, expo, or convention sales, leads, educating your target audience about your product? Once you have identified the purpose of the booth, make sure that the booth is set up functionally to achieve your goal. Do you have enough sales people, enough promotional materials, or enough products? Make sure that you are in contact with the trade show management so that they have all of your requirements met such as power outlets, space, rug or …

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• Wednesday, August 7th, 2013

  Trade Show Marketing for the 5 Senses:

  For most trade show exhibitors, the trade show gives you the chance to interact with your customers, so make sure that your marketing tactics appeal to all of the 5 senses. Sight: Of course, sight might be the most obvious of the senses to appeal to at a trade show. Make sure that your trade show booth is visually appealing and informative. Smell: Scent is a great way to communicate and influence emotion as well. Here are some details on scents and their emotional effects from the Scent Marketing Institute. SCENTS AND THEIR ASSOCIATED EFFECTS Safety, security and nostalgia: Talcum powder Increased alertness: Peppermint, citrus Relaxation: Lavender, vanilla, chamomile Perceiving a room as smaller: Barbecue smoke Perceiving a room as bigger: Apple, cucumber Be more open to buying expensive furniture: Leather, …

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• Saturday, July 27th, 2013

  10 Tips for Making Your Trade Show Booth Memorable

  Come up with a theme for your booth. Not just about what you sell, but something like a colour theme to tie in your logo with other aspects of your display. Adding plants or flowers, or any other décor that will help attendees remember “the company with the yellow booth” or the company with flowers in their booth”. Capture attention with audio or video. Video can help explain and show attendees what your products and services are about. Special Lighting or Background Sounds. Spotlights or special lighting can help highlight or set the mood. One of the goals of your company should be how your product makes people feel. Mood lighting and background sounds can help achieve these goals. Scents and Aromas. Just light music, …

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• Wednesday, July 10th, 2013

  Trade Show Graphics are Eye Catching

  http://www.exhibitsusa.com/trade-show-graphics Photo Credit: ExhibitUSA.com Be the center of attention at your next trade show! A new and innovative way to make your booth stand out in the sea of competition at a trade show is by using graphic displays. New technology makes it possible for companies to customize eye catching graphics that are projected onto the walls of your booth. The graphics can be images of products, models wearing or using your products, or educational information about your products or services. This is an excellent opportunity for branding your products and creating a great deal of attention and buzz around your booth at the trade show. The graphics can also be displayed across fabrics our even outside on the exterior walls of the building. This …

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• Friday, June 14th, 2013

  How to Save Costs When Exhibiting at a Trade Show

  There are quite a few different ways that you can cut corners to save money without compromising the quality of your trade show set up. Everyone knows that attending a trade show can be quite expensive and exhibiting at one is a significant cost. Of course, the goal for trade show exhibitors is to be able to gain new customers and make enough sales to cover those costs. Another option is to cut costs for exhibiting at trade shows. Cutting some corners and doing things with a budget in mind can lead to a more efficient trade show can result in a better profit margin. If your company exhibits at trade shows often, then getting a streamlines plan in place will result in lower costs …

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• Thursday, May 2nd, 2013

  Top Trade Show Giveaways

  Part of attending trade shows includes visiting vendor booths and getting “swag” giveaways. It can be a fun thing for attendees, but is a serious way for vendors to get their name out there and be remembered long after the show is over. In fact, studies show that most recipients of promotional products keep them for a year or more. So, the question is not really if you should have a trade show giveaway, but what should be your promotional product trade show giveaway? It should be something that is useful to the recipient and representative of your brand or relevant to your company. Of course, the goal is to make it home in the luggage, so here is a list of some of the …

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• Tuesday, April 16th, 2013

  Tips for Attracting Buyers to Your Trade Show Booth

  

  Let us help you get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or old candy, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the potential for sales can be great and is worth the investment. Signage is Important – Buyers Crave Information Bright signs with details on your company and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them …

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• Friday, April 5th, 2013

  Trade Show Tips:

  Attending trade shows is a great way to find vendors and learn industry trends. Take the hassle out of trade shows with our easy tips of what you can do to make your trade show as successful as possible. Make a schedule: call ahead for appointments and schedule as many as possible.   Review the agenda and map of all the vendors.Plot out where you will go, leave extra time for meals, bathroom breaks, and any other unexpected appointments that might take up some extra time. Prioritise who you want to or need to see, to make sure that gets cross off the list first.   Pack extra. Bring extra clothes and extra shoes just in case, you do not want to be left in …

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• Saturday, February 9th, 2013

  The Trade Show in Your Town

  Haven’t been to a trade show lately? Would like to attend one, but the budget at the home office got cut? Well, cheer up, marketing maven, you likely have a treasure trove of trade shows right under your nose, or at least down the road. That’s because pretty much every major town has an exhibition centre of some sort and they’re most likely hosting a veritable buffet of trade fairs from which to choose. How do you find about these? Consult the local tourism board or exhibition centre in your area or simply drive by the arena with the large billboard sign. In our town, the main highway goes right by the exhibition centre that has a can’t miss sign welcoming…. “Women’s Expo 2013.” Me …

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• Tuesday, January 22nd, 2013

  Five Reasons Why the Solo Trade Show Is a Bad Idea

  There is a certain kind of person who we might call “self sufficient.” You may know someone like this. You may even be such a person. These are often the people most likely to become entrepreneurs. They look at big company structures and wonder how anything ever gets done. When they come to a business fork in the road, they ask themselves, “How much time and effort would it take me to learn how do this?” instead of seeking outside assistance. With technology, being self-sufficient is getting easier all the time. You may have even figured out how to be fully self sufficient in business. But, whether you’re a sole proprietor or the marketing arm of a company, the one man or one woman trade …

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