Tag Archives: marketing

• Thursday, October 11th, 2012

  Look at That Promotional Mouse Pad

  Figure It Out All businesses have to figure out what they are going to do to make themselves known to their prospective customers.  Marketing is crucial to the survival of any business and there are a number of ways to get that done.   What about Promotional Products? A truly effective method of spreading the word about your business or service is to use one or more promotional products.  There are thousands to choose from so there will be several which will do a good job of letting people know about you.   Pick the Right One What you have to do is choose the items which will be best suited to your customer’s needs or wants.  Remember this is a free gift for them, …

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• Tuesday, October 9th, 2012

  Stick Up Some Promotional Magnets

  Which Promotional Product for Your Business? Trying to determine which promotional product is best for your marketing plan can be a tough call because there are so many useful and good items to choose from.  But definitely make a choice amongst them because people love to get free stuff and they don’t even realize they are part of your marketing plan.   Want to Spread the Word? One of the most fun and creative promotional products is a promotional magnet.  If it’s a clip, a calendar or any of the great variety available to choose from, the people who receive them will really be happy to get this fun gift.   Try to Narrow It Down! You could try a custom shaped magnet showing a …

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• Friday, September 28th, 2012

  Western Brands Target “Asianized” Market

  The size of the global middle-class is forecast will grow from 1.8 billion in 2010 to 4.9 billion by 2030 – with 85 percent of that growth coming from “Asia1.” This segment will not only hold higher income but also bring to the table a more evolved appetite for consumer products. This phenomenal growth is spurring global marketers to introduce brands that cater exclusively to Asian markets, according to global marketing consultants Spire Research. In 2010, Levi Strauss launched its Denizen denim brand in China to cater to budget-conscious consumers outside of the country’s booming first-tier cities. Burberrysells its Blue Label brand of clothing and shoes (which are not positioned as “lower-quality”) almost exclusively in Japan. The aim has been to offer more fitted and …

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• Sunday, September 23rd, 2012

  Does Google Lag in Converting Looks to Shares?

  Recent research suggests Google + may be a laggard in converting lookie-loos into sharing customers, compared to other popular Websites. The results were compiled into a infographic by Australian firm allinforgraphics. The research was conducted by umpf.co.uk. Here are the highlights: Google+ claims 170 million users, versus Facebook’s 900 million plus users, LinkedIn’s 160 million users and Twitter’s 140 million users.  The research took the number of shares for 100 online stories from each source listed above. Not surprisingly, Twitter–because of its ease of use and immediate-ness, led the pack with 197 shares; Facebook came in second with 41; LinkedIn took the bronze with 15.2; and Google+ finished out of the money with a mere 6 shares. Compared to Google+, LinkedIn users were 2.5 times …

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• Saturday, September 22nd, 2012

  Swinging With Promotional Umbrellas

  Of all the promotional items available to you to use to market your company one you should seriously consider is the promotional umbrella.  This is something everyone will need and use which is the best criteria for picking promotional products.  You always want to choose something that people will really need and actually put into use. Umbrellas provide a huge surface for all the logo and marketing material you would like to share with your target market audience.  This is the space you always want when you are looking at promotional items.  Choose some really great colors and a whimsical character or two and you will be offering the umbrella everyone wishes they had. Promotional umbrellas are not just for the rainy days or climates; …

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• Friday, September 21st, 2012

  Australian Firm Wants to Put You in the News(room)

  It’s an new age problem. How do entrepreneurs get their message out in a world already crowded with thousands of channels, and millions of websites all clamoring for attention? Is it better to stake your little island and think of a way to draw customers to it, or is it better to climb aboard the crowded portal and hope somebody notices. It’s still an issue, but at least one Adelaide marketing company has developed a concept that allows businesses to deliver their message for a fraction of what it once cost. The idea is called a Video Newsfeed and it entails businesses delivering their message in a newsroom setting and having it broadcast to the world. Video Newsfeed was developed by Craig Douglas, CEO of …

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• Thursday, September 20th, 2012

  MakeFriends: ‘Net Romance Plus GPS

  A novel iPad app is trying to link the ease of meeting online with the far trickier proposition of the live first date. As a GPS Map based social networking system for the iPhone, iTouch and iPad, Friends can see and reach out to thousands of local people. This finally makes local meet ups possible for dating or making friends. Users may create extensive customizable profiles to find and attract those they are interested in.

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• Monday, September 17th, 2012

  Australians Take to Online Shopping

  Although some regions of Australia are still in the process of getting online, it’s fair to say that Australia is an online nation, and that Australians have not shown any hesitancy to shopping online on their laptops, tablets, or smart phones. Infographic Credit: NerdGraph A series of studies have put some numbers to Australian love for the Internet and online shopping. The full version can be found by clicking the thumbnail above, but here are the highlights:

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• Saturday, September 15th, 2012

  Check Out Promotional Pens

  Everyone loves to receive gifts and goodies, and most people view promotional pens as a gift; they don’t realize all the good marketing that goes with that pen.  These pens are the easiest, simplest item to give out in order to promote your company, and there is no one around who doesn’t need another pen. We all like to have a multitude of pens around so that we can grab one at a moment’s notice to write down an idea or pass along a number. The trick is to give out the promotional pen everyone wants to use. You need to order some samples from different promotional companies so that you get an opportunity to actually use them because that is going to be the …

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• Thursday, September 13th, 2012

  Aussies Migrate to Net Sites, Social Media

  Recent studies show Australians embracing the Internet, as well as popular international sites and Australian news and entertainment services. The results have been collected in a handy infographic here.

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