Tag Archives: internet marketing

• Thursday, December 12th, 2013

  Amazon Revolutionizing E-Commerce with Drones and Same Day Delivery

  Photo Credit: MarketingMag.com.au Is there really a not-to-distant future right out of a science fiction film with delivery drones flying through the air making door to door deliveries? Amazon CEO Jeff Bezos is trying to make that a reality. He announced last week that he is not kidding at all, he means business and expects to have his Air Prime same day delivery fleet ready by 2015. Check out the video of the test drones in action. The goal with the unmanned delivery drones is going to be delivery in 30 minutes. There are definitely more questions than answers and more doubts  than assurances, but if any company can pull it off, it would be Amazon. The restrictions for drone delivery will be that the …

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• Saturday, November 2nd, 2013

  Google Plus Vanity URLs Now Available

  It took them a while but Google finally rolled out custom vanity URLs for users’ Google Plus profiles earlier this week. Among various other Google Plus Updates  that Google announced on their blog, one of the most anticipated changes is the ability to customize your Google profile URL and no longer have to use the really long string of number they assigned previously when you set up a Google Plus account. If you meet the requirements, you likely received an email about upgrading, which was a very easy two-step process that includes choosing a vanity URL and then agreeing to the terms and services. Google in most cases chose a name for you (likely +FirstnameLastname) but you can request a different name if you choose …

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• Thursday, August 22nd, 2013

  10 FREE Google Business Tools You Probably Didn’t Know About

  Google offers help for businesses and in most cases, their tools, help features, and knowledge base are free. As a savvy business owner, you can take advantage of these tools and use them to help with day to day operations or to gain new ideas or insights for your business. Google Webmaster Tools: This is a tool that can help website owners or webmasters monitor the health of their website according to Google. It can alert you to problems with ranking or issues that stand out to Google or go against their terms of service and best practices. Additional tools similar to Webmaster Tools are the Structure Data Markup Helper and Google Places for Business. Google Trends: This section on Google shows you search trends. This allows …

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• Friday, June 21st, 2013

  Facebook’s Latest Changes: Takeaways for Businesses

  Facebook is known for making changes. The last week or so is no exception with many significant changes that were made to the social network. Today we wanted to discuss how those changes can affect your business page so that you can stay on top of the changes to get the post out of the posts for your business. Here are the details on recent Facebook changes: Hashtags: As you probably know hashtags were made famous on Twitter and are an excellent way to capitalize on trending topics. Using the pound sign (#) in front of a keyword makes that keyword searchable throughout Facebook.  It is a great way to capitalize on trending topics and to show up when people are interested in keywords related …

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• Wednesday, June 19th, 2013

  Celebrate World Social Media Day on 30, June 2013!

  At the end of this month, Mashable  is organising the 4th annual World Social Media Day. The day was originally designed so that people in every city across the world could have social media meetings, tweet ups, and educational events to teach others about social media. Learning about new technology and sharing ideas with others are some of the fundamentals of social channels that are enhanced when people get together to talk about it. Each year, there are new social media sites to learn about and the existing channels are ever-changing, new best practices emerge, and overall it is a fun time to meet up in person with others who share the same interests that you normally only converse with online. Social Media Day in …

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• Friday, May 17th, 2013

  What Influences Purchasing?

  The e-commerce company BigCommerce recently did a study on purchasing decisions to see what factors affect purchasing online. It is illustrated in the infographic below, but we will highlight some of the statistics for you: What Factors Influence Online Purchasing: Product Quality 56% Free Shipping 49% Easy Return 35% Customer Reviews 33% Visual Search 30% Great Navigation 26% Checkout Ease 24% Multiple Options 24% Special Size 12% New Product 10% Most Important Features of a Multi-Channel Retailers: Competitive Pricing 80% Online Purchase 62% Delivery Speed 54% In-Store Pickup 45% Loyalty Rewards 38% Online Reviews 38% How-Tos& Demos 36% Store Pickup 33% Word of Mouth 32% Social Advice 18% How the Web Impacts Shopping: 62% of shoppers research big-ticket items in-store before buying online 9 out …

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• Saturday, April 20th, 2013

  Pros and Cons of Selling on Amazon

  

  Amazon is synonymous with online selling. If you are already selling online and thinking about expanding to include Amazon or just thinking about starting out there, here are some tips to help you make an educated decision to see if the etail giant is a right fit for your type of business. These are some pros and cons taken from interviews with merchants who sell on Amazon, so you can get an insider’s view of the whole picture: PROs: The first and most obvious plus about Amazon is, of course, the access they give you to millions of buyers every day. This really is the most important reason why sellers want to be on Amazon, it gives them access to such a broad base of …

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• Friday, April 12th, 2013

  YouTube’s New One Channel and Your Business

  

  Just last month YouTube launched a new design platform called YouTube One Channel. If you didn’t know, YouTube is the 2nd most popular search engine in the world, so if your business does not have a presence on there, you are missing out on having customers find you through video. With the new YouTube redesign, now, more than ever you need to get your business onto video and in front of millions of searchers. What is YouTube One Channel? Many of the new features of YouTube One Channel are tools that allow you to optimize and customize your YouTube Channel to get your branding and message in front of users on all types of devices. Here is a graphic to show you more about the …

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