Company Showcases Pages are one of the best expert tips for helping your business gain exposure for free on LinkedIn. These pages are very easy to set up. LinkedIn describes a Showcase page as way to “extend you Company Page presence and focus your message to engage specific audiences.” Each company can create up to 10 Showcase Pages. Three main objectives for Company Showcase Pages are: Create a dedicated page for each aspect of your business with its own message to share and audience to share with. Give LinkedIn members a chance to follow the aspects of your business they value most. Share focused content to build a relationship with your specific audiences.   Creating a Showcase Page is extremely easy. Here are 7 simple …

You Have the Power Finding the very best ways to keep your business in business takes a huge investment of time and commitment. You can spend a lot of time trying to figure out which marketing process will bring you the greatest return on your dollar. The best way to keep your business relevant is to include handing out promotional products as a big part of your marketing program. The use of promotional merchandise is a proven technique for effectively marketing your business. We can help you choose which products will be best for your customers and those in your target market. Much Fun We have tons of products from which to choose, and we know you only want those which are going to be …

It’s something that we all dread: dealing with those toxic people that dot our professional lives. Never-the-less, they are present; gratefully not in large numbers. When having to deal with difficult people in your workplace, here are 7 rules that will help lessen the stress and the burdens. Contain Complaints: If you have a co-worker who complains constantly, don’t feel obligated to continually listen to the incessant list of problems. Set limits on how much time you spend (or waste). Instead, try asking them what they are doing to solve the problem they are complaining about. This can either send them down the right path of correcting their own situation or cause them to stop complaining if they are the type of person who complains …

All the Ways For promotion of your business there are a multitude of choices you can make in order to be the most efficient and cost effective. You can use many different components, you could choose to run commercials or have a few billboards, or use any of the other traditional techniques. These all may be something you look at but to make the biggest splash for the least amount of money you must include an organized promotional product portion. Handing out promotional products is the most budget friendly and powerful plan you can have in your arsenal. Shower Them  We know when you have the option of promotional merchandise to give to your customers as a thank you and a reminder to encourage them to use you again, …

Your computers are one of the most important business assets you have. With all of the data that you keep on your computer, if you lose it or it becomes compromised, it can be a detriment to your business and your livelihood. However, losing your data is completely avoidable when you follow the 3 golden rules and advice for keeping your computer safe. Do not use Internet Explorer. You have other browser options in Google Chrome and Firefox, each of which has plug-ins and tools to help enhance your browsing experience. Internet Explorer, on the other hand is riddled with vulnerabilities and viruses. Back Up Your Data Daily. If you back up your computer data daily, you will never have to worry about losing your …

Be a Success There are some things which are emblematic of successful companies, and one of those measurable is the amount of business gained from marketing. Putting your business name out in front of those who you wish to have as clients is an essential part of running a business and those who do it well find themselves with a lot of customers. So it’s crucial you get the marketing portion of your business on the right track. Discover the Best You have all types of methods to use when you are marketing but there are some methods which have been around for a long time and have been proven and effective. One of those is using promotional products, giving away fun and useful items …

Pandas and penguins were never such feared animals as they are now. Since Google’s algorithm updates have taken the name of these animals, they now often strike fear into the hearts and minds of many website owners and digital marketers. However, Google is really doing websites a favor because they are forcing ones who didn’t use best practices and promote the best user experience to change. Of course, businesses that were penalised won’t consider it a “favor”, but there are ways to recover and keep from getting penalised in the future. In late September, Google rolled out its latest Panda algorithm update 4.1. It is being called a softer Panda update because, according to Pierre Far, Google Webmaster Trends Analyst, the latest update is aimed …

This is a story about the perils of using your competition in advertising. It is also an excellent example of how brand advocates can save the day for you. Recently, Pepsi ran a social media campaign on their Facebook and Twitter pages that received a great deal of attention. With Halloween coming up, Pepsi thought it would be a cute idea to take a swipe at Coca Cola with the following image posted on social media: The text on the graphic simply says, “We wish you a scary Halloween!” The intention was obviously to offer the idea that being like Coca Cola for Halloween would be “scary”. The concept is not very strong in the first place. You might not have noticed at first glance …

What’s Good? What will be the best way to grow your business? Being the marketing professional you are you know you have to evaluate and choose the best and most budget friendly techniques to make your business name more well known. What is a good and proven technique known by every industry is to hand out free and useful gifts, using promotional products. These products are well known and have a great track record for increasing your brand recognition but you have to know what items will be most effective for you. Find Your Groove Everyone gives out pens and notepads because those have been perennial winners in the promotional product arena. These are great items and you should use some but they are commonly …

Social media is a big part of attending a conference or a trade show. It is a great way to keep on top of the pulse of an event and connect with others at the show or in your industry. Even if you are new to social media or are not used to using it for events, these 5 tips will help you get in the know. Follow the Golden Rule: No need to be critical or negative. Remember when your mom would say, “If you don’t have something nice to say, don’t say anything at all”? Or an even better, updated saying to think of is “you catch more followers with honey”. If you are at a conference with speakers or panelists, send them …