Category Archives: Trade Show Tips

• Wednesday, August 13th, 2014

  4 Ways to Use Social Media to Promote Events & Trade Shows

  Trade shows and other types of events can definitely benefit from social media. In this infographic we are featuring today, it outlines 4 ways that you can boost events using social media. Social media is so prominent in everyday life now that ignoring it as a way to promote your event can be more than just missing out, it can be a detriment. You need to be where the competition is; but more importantly, you need to be where your customers or attendees are. Engaging with them through social channels during an event can be the way to make it or break it. The Role of Social Media As you will see in the 4 ways to use social media to boost events, the engagement …

  READ MORE
• Thursday, July 31st, 2014

  6 Tasks to Prepare You for Your Next Trade Show

  Much of trade show preparations have to do with logistics, product, and display. This is a great reminder to ensure that your marketing and staff are in place for your next trade show or exhibition event. Create a Clear Marketing Message A clear and consistent marketing message will help impress booth guests. Your staff and your presentation materials will all support the same messaging. It makes you look organized and customers can immediately understand what you are about. Gather Success Stories Testimonials, consumer reviews, and referrals help to show booth visitors why they should choose you over all the competition at the trade show. Create Realistic and Reachable Goals Setting goals helps everyone stay on track and also gives you a benchmark for measuring success. …

  READ MORE
• Friday, July 11th, 2014

  Achieving ROI for Trade Show Events and Meetings

  Trade shows, conferences, and face to face meetings are an important part of business in most industries. There is something to be said about meeting face to face with people rather than strictly keeping it to email, phone, or even video conferencing. Even though the World Wide Web has enabled virtual businesses to strive, human interaction still has many benefits over digital communications. This infographic from UniversalWorldEvents.com outlines 10 ways to help achieve a return on your investment or a return on your meeting objectives. Proving that meetings and events pay for themselves and remain profitable is paramount to continuing to allow for in the budget.   5 Levels of Event ROI or ROO In order to determine the actual return on investment or return …

  READ MORE
• Thursday, July 3rd, 2014

  5 Elements You Need for Your Next Trade Show or Exhibition

  Exhibiting in a trade show can be a lot of planning and hard work setting up your booth for success. However, it is well worth the effort and can be one of the best returns on investment for companies because it gives you access to the buyers and decision makers in your industry. A design and set up that attracts attention is a key factor in success. Studies conducted by the Centre for Exhibition Industry Research have found that trade show attendees will spend only about 3 to 5 seconds looking at the display before making the decision to stay or keep going. (source) Here are 5 design elements that are vital for trade show booth success to help you stand out from the other …

  READ MORE
• Friday, June 27th, 2014

  Infographic Tips for Trade Show Success

  We are putting the pieces together and outlining the do’s and the don’ts for trade show exhibit success. The puzzle graphic here really is fitting because it does take many different pieces and parts to put together a successful trade show booth. The tips offered in this infographic will help you stand out at your next trade show exhibit. 9 Puzzle Pieces to Trade Show Success It takes many different puzzle pieces to create a trade show booth masterpieces. As the infographic explains, multiple approaches cover more ground in reaching and appealing to more people. Here are 9 marketing tips for a successful trade show booth and exhibition: Creating a Unique Booth: The number one way to stand out at a trade show is to …

  READ MORE
• Friday, June 20th, 2014

  Marketing Automation: Capitalising on Missed Opportunities at Trade Shows

  This trade show marketing infographic highlights the missed opportunities at trade shows that you are letting slip away by inefficient management of boost guest data. Trade shows may be an old school; however, they are still very viable marketing tools in the modern age. As long as you adapt technologically, capitalising on this sales medium is made easier and more efficient with automation. Who Attends Trade Shows? Trade show attendees are often the decision maker when it comes to purchasing for the company. If not the decision maker, attendees are definitely high up in the buyer decision maker process. Most trade show attendees go to the same event year over year and on average, attend over 3 trade shows each year. Almost every attendee (80%) …

  READ MORE
• Friday, June 13th, 2014

  Trade Show Etiquette for Booth Staff

  Successful trade show exhibitors know how important staff training and booth etiquette is. The employees that are working in the booth are representing your company to the trade show attendees. Trade show attendees make up the most important buyers in your industry; they are the decision makers and the purchasing influencers. We have broken down this infographic into sections to highlight the details and tips on trade show booth etiquette. Trade Show Staff Appearance This may seem like common sense or second nature for most businesses and most sales people; however, it is something that still should be part of your training of trade show booth staff. Even in a busy and stressful trade show, maintaining appearance is very important. Booth staff should be easily …

  READ MORE
• Thursday, June 5th, 2014

  The Marketing Power of Trade Show

  Trade shows give exhibitors a great deal of power. Using the opportunity and space of your trade show booth correctly can make the difference between success and growth or failure. Included in this post is an infographic image courtesy of Pinterest. We have broken down some of the very important facts for you to show you how powerful and important trade shows can be for your brand and as a force to increase sales. Trade shows are the #1 source for buying decision makers. Expected revenue growth of an average trade show is over 5.6%. Trade show spending increases over 3% year over year. 13% of companies introduce their new products and services at trade shows. Exhibiting at trade shows is the best way to …

  READ MORE
• Wednesday, June 4th, 2014

  Social Media Tips to Create Buzz at Your Next Trade Show

  Social media marketing should already be a big part of your marketing plan for your trade show. If it is not, it is definitely time to start incorporating it into your regular trade show routine. Here are some infographic tips to help you prepare for social media at trade show with some tactics and ideas to be executed both before and during the trade show or exhibition event. Ideas for Trade Show Promotional Gifts Giving away branded gifts or promotional products is still an important strategy for trade show vendors. Tie in your promotional product giveaways into social media to help add to the marketing and tie everything together. The 5 main goals for your take away should be: Increase your brand. It has been …

  READ MORE
• Friday, May 2nd, 2014

  How to Attract Buyers to Your Trade Show Booth

  Since promotional products and branded gifts are so popular at trade shows, we have seen a lot of great ideas for attracting buyers to trade show booths over the years. We hope that this list of ideas for attracting buyers to your trade show booth will help lead you towards success with your next event. In addition to finding the right promotional product giveaways for your trade event, using proper signage, hosting contests, and adding booth guest hosts can all help pave the way to a successful trade show booth. Send Your Message with Signs There are so many booths at a trade show and they are all competing for the attention of the buyers that are there. Signs are an excellent way to inform …

  READ MORE