Category Archives: Social Media

• Saturday, August 10th, 2013

  Do You Check on Social Activity Before Hiring Employees?

  A recent poll from CareerBuilder.com revealed that 40% of hiring managers do check social media profiles of potential candidates to help determine their eligibility for an open position. When are job candidates going to learn not to post inappropriate photos and comments? One might think they would learn this lesson for life in general, but especially when trying to impress and land a job. Instead, many social media users make errors causing them to lose job opportunities, an issue that could easily be avoided. Of the 40% of hiring decision makers that do use social media when considering job candidates 13% said they have made the decision to reject an applicant because of something they saw on their social media profiles. Reasons for not hiring …

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• Friday, August 9th, 2013

  Discovery Channel took a Bite out of Shark Week’s Branding

  Discovery Channel’s 26th Annual Shark Week has taken the world by storm this past week. Each year, as social media reach and popularity grows, it affects media in new ways. This year Shark Week has been a media sensation, hitting social media with the speed of a shark breach. Unfortunately for Discovery Channel, their Shark Week brand took a big hit with their premiere episode that aired Sunday night. Megalodon – The Mega-Mistake Much to the dismay of Shark Week fans and shark experts, they launched the week-long celebration about sharks with a “Mockumentary” about the prehistoric Megalodon shark, speculating whether or not it could still be alive and swimming in our oceans today. The show, titled Megalodon: The Monster Shark Lives’ explored the idea …

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• Saturday, August 3rd, 2013

  LinkedIn Adds Sponsored Posts to Member Feeds

  LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

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• Friday, August 2nd, 2013

  Top Business People to Follow on Google Plus

  One of the challenges that businesses face when trying to keep up with the latest business news on social media is filtering through all of the other noise and distractions that come along with social media. Google Plus is an excellent source for finding news and information that is trending in social media without too many distractions of funny photos and baby pictures that you might get caught up in on Facebook or Twitter. The website UpCity.com recently posted 40 different Google Plus accounts you should follow for your business. They are in two different articles part one  and part two  on their site and the list conveniently breaks the list down into different types of business pages on Google Plus: business people, pages about …

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• Friday, June 21st, 2013

  Facebook’s Latest Changes: Takeaways for Businesses

  Facebook is known for making changes. The last week or so is no exception with many significant changes that were made to the social network. Today we wanted to discuss how those changes can affect your business page so that you can stay on top of the changes to get the post out of the posts for your business. Here are the details on recent Facebook changes: Hashtags: As you probably know hashtags were made famous on Twitter and are an excellent way to capitalize on trending topics. Using the pound sign (#) in front of a keyword makes that keyword searchable throughout Facebook.  It is a great way to capitalize on trending topics and to show up when people are interested in keywords related …

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• Wednesday, June 19th, 2013

  Celebrate World Social Media Day on 30, June 2013!

  At the end of this month, Mashable  is organising the 4th annual World Social Media Day. The day was originally designed so that people in every city across the world could have social media meetings, tweet ups, and educational events to teach others about social media. Learning about new technology and sharing ideas with others are some of the fundamentals of social channels that are enhanced when people get together to talk about it. Each year, there are new social media sites to learn about and the existing channels are ever-changing, new best practices emerge, and overall it is a fun time to meet up in person with others who share the same interests that you normally only converse with online. Social Media Day in …

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• Thursday, June 13th, 2013

  67% of Australian Tweens Use Social Media

  If your target audience is the tween market, and if you previously thought most tweens were not using social media because of the age restrictions, think again! Despite the 13 year old age restrictions on most social media sites, two out of three Aussie Tweens are using some form of social media online. These new statistics are in courtesy of a McAfee survey of 500 young Aussies. That figure includes 28% who use Skype and 26% who use Facebook. Although parents may not be too happy with that, it is still something to keep in mind when marketing to an untapped target market of tween social media users. Even if directly targeting tweens is not part of the normal online marketing strategy, keeping in mind …

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• Saturday, May 25th, 2013

  The Future of Marketing: The Era of the Buyer

  There is no doubt that marketing is changing with the innovations in technology that is creating an educated digital consumer. Marketers have to adapt their techniques to update the way that they advertise and communicate with their customers. Marketers plan to respond to this power shift by adopting inbound marketing in greater numbers than ever before. These statistics illustrate the balance shift in push vs. pull marketing tactics. For the first time, the shift is moving in favour of inbound marketing. Last year: 42% said they spent more on outbound than inbound marketing 22% spent more on inbound This year: 35% will spend more on inbound 31% will do the reverse Today’s consumers seek out information from the companies that they choose to interact with. …

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• Saturday, April 27th, 2013

  How to Setup a YouTube Channel for Your Business

  

  We recently featured an article about YouTube’s new OneChannel and how to get more exposure for your business using YouTube. Now, we want to take it down to beginner level for any businesses that are looking to get started on YouTube with a new account and channel. Here is how to get a YouTube channel set up so that you can begin loading videos and getting increased engagement with your target audience. If you already have a Google Account for any other of Google’s products or services, then you will just need to go to YouTube.com/user and follow the step by step instructions to get your account and channel set up. The step by step setup and instructions are fairly easy and self-explanatory. There both …

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• Wednesday, April 24th, 2013

  Facebook Home – A Step Up For Mobile Marketers

  

  Facebook just recently announced the newest version of Facebook for mobile devices, an application for Android phones called Facebook Home. It is a new concept for your smartphone, gearing your actions towards the people you want to connect with instead of the applications that connect you to all of Facebook. They have studied what actions mobile users take most often and set it up for you to easily access just those features first. “The home screen is the sole of your phone” explains Mark Zuckerberg.   You look at it about 100 times a day and because of that, the experience should be personal. That is the reason behind the new suite of applications called “HOME”. So what is Facebook Home? It is a family of …

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