Category Archives: Social Media

• Saturday, November 9th, 2013

  Pinterest Tips for Your Business

  If you think that Pinterest isn’t the social channel for your business, think again. Pinterest can work for a number of different businesses; it’s all about making your content visual. Even if your business isn’t visual, making your content visual is something that is easy to do. Here are some tips for using Pinterest to socially and visually connect with your customers or clients. Profile Set Up Your profile is important because it might determine whether or not your customers follow you, so making that first impression is important. Here are some tips for your Pinterest Profile for Businesses: Make sure that your profile picture is visual. It does not have to be your logo if your logo does not meet visual standards. The size …

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• Saturday, November 2nd, 2013

  Google Plus Vanity URLs Now Available

  It took them a while but Google finally rolled out custom vanity URLs for users’ Google Plus profiles earlier this week. Among various other Google Plus Updates  that Google announced on their blog, one of the most anticipated changes is the ability to customize your Google profile URL and no longer have to use the really long string of number they assigned previously when you set up a Google Plus account. If you meet the requirements, you likely received an email about upgrading, which was a very easy two-step process that includes choosing a vanity URL and then agreeing to the terms and services. Google in most cases chose a name for you (likely +FirstnameLastname) but you can request a different name if you choose …

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• Monday, October 28th, 2013

  B2B Social Sharing Activity Increases Sales from Word of Mouth

  Social sharing not only can help increase sales for B2B businesses, but enhances the reputation and increases branding at the same time. B2B type businesses might have come a little late to the social media scene, but they are quickly learning how important social media is for all types of businesses. Any kind of business can find some way to embrace social media marketing and use it to their advantage. MarketingMag.com.au  recently featured an infographic that shows the benefits of social media for B2B Marketers: The infogrpah highlights some of the social channels that are more effective for B2B marketers trying to grab the attention of other businesses requires different techniques than you would use with end users and consumers. As you will notice, content …

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• Saturday, October 26th, 2013

  New Facebook Ad Options that Help Small Businesses

  Facebook announced  an important advertising option update this week. The new change is that custom audiences are now available to all advertisers. This is especially important to small businesses because it makes it easier to target your own contacts in a Facebook ad platform. Previously this feature was only available through Facebook’s API and Power Editor Tool and was not widely known about. Getting started with Your Own Custom Audience Campaign Setting up a custom ad audience made up of your own email list subscribers is quite simple and intuitive. If you use MailChimp, it integrates directly with their system to upload your contacts or you can upload any email list. Once contacts are uploaded, Facebook matches the email addresses from your file to Facebook …

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• Tuesday, October 8th, 2013

  The Latest Changes from Google

  Google has been quite busy lately updating their algorithm and other features with several different changes. These changes likely affect your online presence, so we wanted to outline them to keep you updated on Google’s updates. If you have a website to promote your business, whether it is selling online or just using the website to connect online searchers to your store, then these changes at Google could be affecting you and how people searching on Google find your website, and ultimately find your business. Google is always making changes to their algorithm that affects how search results are shown, however some of the most recent changes have been pretty major ones. We will give a quick over view of the “not provided” reporting update …

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• Thursday, October 3rd, 2013

  Using Social Media to Promote Your Booth at the Trade Show

  One of the main ingredients to a successful trade show is incorporating the right advertising components to promote your company and draw visitors to your booth. Social media marketing added into that mix will really help you shine during the trade shows. Here is a checklist for social media best practices at a trade show:

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• Friday, September 27th, 2013

  What’s the [Key] Word? Can Hashtags be used for Business?

  If you are wondering what all of the buzz is about in social media with hashtags, do not worry, you are not alone wondering about the puzzlement of this social network trend. When a number sign is in front of a word or keyword, it is called a hashtag. Many people do not know the true intention of hashtags, and even more do not know how to use them [properly]. Earlier this week, U.S. late night show host and comedian Jimmy Fallon teamed up with Justin Timberlake for this skit to show people how silly they are when they use, or overuse, hashtags in social media. The popularity of hashtags seems to be peaking now, especially since Facebook just recently enabled hashtags on their platform …

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• Thursday, September 26th, 2013

  How to Optimize Your LinkedIn Profile

  LinkedIn is the social network for business professionals and an excellent way to make connections with other business professionals. LinkedIn is great to have optimized because it can help you whether you are looking for a new career change or if you are looking to make connections to benefit your current position. However, it is important that your LinkedIn profile is optimized properly so that it can assist you in connecting with all of the top professionals in your industry and related industries with individuals whom meeting would be mutually beneficial. Here are 10 pointers on optimizing your profile to meet the right connections. Make sure all aspects of your profile are fully filled out. LinkedIn will let you know what percentage of your profile …

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• Saturday, September 21st, 2013

  Collecting Feedback from Employees & Incorporating Their Ideas into the Business

  How do you collect feedback and ideas from your employees? Chances are it is an annual survey or a suggestion box. There are more creative ways to get feedback and input from your staff members so that you can really make them feel like you care about what they have to say and how they feel about the company and their jobs. Here are 6 ideas for creative and different ways to collect employee feedback: Employee Focus Groups: Most companies practice using focus groups to get information from their customers. Applying this technique to getting information from employees is a great way to get feedback as well as new ideas. Apply the trend for openness and transparency to employee feedback as well. Having things out …

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• Wednesday, September 11th, 2013

  New Rules for Facebook Contests and What it means for Your Business

  If you have been reluctant to run contests and special promotions on Facebook because of all the special rules and strict regulations they had, you will be glad to know that they lifted the restrictions they previously enforced. In the past, you had to use an application to run contests and you could not post contests on your wall or timeline. Now that the restrictions have been removed, it is much easier to run contests on Facebook and take advantage of being able to quickly and easily run contests without restrictions. Facebook announced the contest rules change at the end of August. These are some of the examples Facebook gave for the types of contests and promotions businesses can now run: Collect entries by having …

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