B2B Social Sharing Activity Increases Sales from Word of Mouth

Social sharing not only can help increase sales for B2B businesses, but enhances the reputation and increases branding at the same time. B2B type businesses might have come a little late to the social media scene, but they are quickly learning how important social media is for all types of businesses. Any kind of business can find some way to embrace social media marketing and use it to their advantage.

MarketingMag.com.au  recently featured an infographic that shows the benefits of social media for B2B Marketers:

The infogrpah highlights some of the social channels that are more effective for B2B marketers trying to grab the attention of other businesses requires different techniques than you would use with end users and consumers. As you will notice, content is an important part of the social mix for B2B marketers.

The types of social outlets that work best in a B2B world include:

• Blogs
• White Papers
• Webinars
• Videos
• Infographics
• Podcasts
• Case Studies
• Interactive Presentations

As for social channels, LinkedIn still rules the roost when it comes to professional social strategies for making connections. However, Facebook is growing in the B2B world as marketers find that the sheer number of Facebook users gives them access to users and can be a creative way to be social with connections.