Category Archives: Social Media

• Saturday, August 9th, 2014

  Latest Facebook Changes Businesses and Marketers Should be Aware Of

  Facebook is notorious for making changes. Some reactions are positive, but most people Facebook users and marketers alike do not like the changes that are made. The most recent notable changes have to do with Facebook’s messenger, a new save feature, and just announced today, no more incentivising users to like your page. Facebook Messenger Facebook has been rolling out the new Facebook Messenger application that is the new way that users can message each other privately while on mobile devices. They are slowly removing that access through the regular Facebook application, making it necessary to download the new Facebook Messenger app if you want to private message with your Facebook friends. This is for Facebook users worldwide; and it has not gone over too …

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• Saturday, July 26th, 2014

  Surprise! Did You Know? How to Develop 100% Sticky Headlines that Aren’t the Worst Ever!

  OK, so our title might be a bit overdone, but it incorporates many of the tactics used for creating sticky subject lines. There is actually some psychologies behind each of the following 8 tactics that will help you develop eye catching, sticky subject lines. Bufferapp helps to walk us through the different ways we can catch an audience’s attention with a headline. Surprise! Who doesn’t love a surprise? Apparently readers do love surprises. By surprises in subject lines, we mean a break from the normal and usual headlines. When you write something that is unexpected and out of character from what you normally write, it will attract attention. Of course, attracting attention with an outrageous headline is only half the battle. The content within the …

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• Saturday, July 19th, 2014

  More Expert LinkedIn Advice

  Last week, we featured 5 expert tips for LinkedIn users. Due to the overwhelming success and feedback from this post, we decided to give you 5 more expert advice tips to help build out and grow your LinkedIn profile. Add SlideShare to your LinkedIn Profile. You may or may not be familiar with a site called SlideShare.com. This site allows you to upload your Power Point presentations and house them online. Now, Slideshare and LinkedIn have made it very simple to share your latest SlideShare presentation right on your LinkedIn profile page. For instructions how, see the SlideShare Blog. This is a very new feature that was just announced earlier this month, so hurry and be one of the first in your network to take …

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• Thursday, July 17th, 2014

  Facebook’s New Advanced Audiences Ad Targeting

  Facebook recently added some great features for marketers to help take advantage of retargeting and advertising to special customer groups on Facebook. Facebook calls it Custom Audiences. The new features are in the Ads Manager and Power Editor. Once you add Facebook’s pixel of coding to your website code, you can segment your customers that have visited your website in the past into different groups. Photo Credit: Facebook Custom Audience Segments Some of the custom audience segments that you can target with different Facebook ads include: People who visited specific pages on your website. People who visited specific pages on your website but not others (perhaps the checkout pages or related products pages to something they already bought). People who haven’t visited in a certain …

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• Saturday, July 12th, 2014

  5 Expert LinkedIn Tips for Businesses

  LinkedIn has been the social network for business professionals since its inception. It remains one of the best ways to connect with business professionals online. It is also well known for connecting job seekers to employers. In addition to mining leads on LinkedIn, there are other ways that businesses can connect with other businesses, organizations, groups, and professionals. Here are 5 expert tips to help businesses leverage better connections through LinkedIn: Use LinkedIn’s publishing feature. When you use LinkedIn’s new publishing option, your article or post is syndicated throughout your network and groups on LinkedIn. The added amount of exposure that this benefit brings in is well worth the time spent writing the article. Add video to your business profile on LinkedIn. Video enhances your …

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• Saturday, June 28th, 2014

  When Do Social Media Complaints Go Too Far?

  Recently, Australian pop star Sia made some headlines after Tweeting about her negative experience at a New York City Dry cleaning business. suggestions for revenge/pranks on dry cleaner who ruined favorite things and won’t take responsibility? Please discuss. — sia furler (@Sia) June 17, 2014 BEST SUGGESTION!! Please write ridiculous terrible reviews HERE http://t.co/05SJbPQVm7 — sia furler (@Sia) June 17, 2014 Luckily for this dry cleaning business, who may or may not have done something wrong, Yelp does not take kindly to fake reviews. They regularly monitor reviews and remove ones deemed to be erroneous; 42 of them, in fact! Coincidentally, all made on the same day that Sia Tweeted about her negative experience with them. From the comments and the reaction online, it is …

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• Wednesday, June 25th, 2014

  5 Ways to Best Use Your New LinkedIn Cover Photo

  If LinkedIn is important to you, there is now another reason to upgrade to a premium LinkedIn account. If you find leads, look for work, or search for potential new hires on LinkedIn, a premium account which starts at $7.99 per month is well worth the features that come along with it in addition to the new cover photo option. If you are not a premium user and don’t feel the need for the upgrade, the cover photo feature will be rolled out to all users in the next few months. The new, larger and customisable cover photo allows you to make a bigger and better impression on potential new and existing LinkedIn connections. Here are 5 examples to get the most out of your …

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• Saturday, June 14th, 2014

  5 Expert Tips to Improving Your LinkedIn Networking

  Are you getting the most out of your LinkedIn connections? If you talk to anyone who is very active on LinkedIn they will tell you how valuable of a tool it is to them. The key is “active”. It is one of those things that you get back what you put into it. Fortunately, that does not necessarily mean that you have to spend hours a day on the business social network mining the data there. Instead, if you spend your time wisely optimising your profile and using expert tactics to make and meet connections, then you can capitalise on LinkedIn. Several months ago we wrote about 10 Tips for Optimising your LinkedIn Profile and now, we have 5 more tips, this time it’s more …

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• Monday, June 9th, 2014

  Customer Service Lessons that Social Media can Learn from Traditional

  You might have heard the saying “customer service isn’t what it used to be”. Technological advances and social media allow us to put a personal spin on customer service today. When marketers and customer service professionals combine technological and take some queues from customer service, the result is a new and improved state of the art version of customer service. Here are some tips to combine the new with the old and make your customers happy over and over again. The easy fix for this is that the social media team should be empowered to make decisions and fix customer service issues without having to pass on the inquiry to another department. Social media happens in real time, so customers expect answers to their customer …

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• Wednesday, June 4th, 2014

  Social Media Tips to Create Buzz at Your Next Trade Show

  Social media marketing should already be a big part of your marketing plan for your trade show. If it is not, it is definitely time to start incorporating it into your regular trade show routine. Here are some infographic tips to help you prepare for social media at trade show with some tactics and ideas to be executed both before and during the trade show or exhibition event. Ideas for Trade Show Promotional Gifts Giving away branded gifts or promotional products is still an important strategy for trade show vendors. Tie in your promotional product giveaways into social media to help add to the marketing and tie everything together. The 5 main goals for your take away should be: Increase your brand. It has been …

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