Category Archives: Social Media

• Thursday, October 9th, 2014

  Tips for Sourcing Engaging Images for Your Social Channels

  Social media channels have all become very visual. Text alone just doesn’t cut it; images attract much more attention than that black and white print. However, just any old image isn’t good enough; your images must be relevant and engaging. Stock images are easy to use because you can be sure about owning the rights to use it, but at what expense? Stock images can also be used by others, repeatedly. That would mean that your audience has likely seen them repeatedly as well and if it does attract their attention, it would be for the wrong reason entirely. Here are 5 tips from RebelMouse   for creating or finding images to use on your social media channels. Use Different Images on Different Channels: Not only …

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• Thursday, September 25th, 2014

  How to Take a Screen Shot and Convert to a Shareable Image

  Have you ever needed to show what is happening on your screen or wanted to copy something on your screen or a webpage into a shareable image? It is very easy to do. Once you have an image of your screen shot, you will be able to use it in a blog post, email the image to your boss or a developer. This technique comes in handy when you need to show someone what you are seeing on your screen. These instructions are for using a P.C. Center the image on your screen. Hold down the function (FN) key and the END key (has PRTSC underneath) at the same time. This copies your screen to your clip board. Open your computer’s paint program. Hold down …

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• Saturday, September 20th, 2014

  The Importance of Social Media Monitoring

  Once you delve into the world of social media for your business it is very important to start social media monitoring. Social monitoring allows you to keep track of what is being said to and about you on the various social channels. There are tools available that help you see what people are saying about your brand, who is using keywords you want to track, and quickly respond to those engaging with you on the various social channels. When choosing a social media monitoring tool, efficiency and accuracy are key features to look for. There are plenty of free tools available, some of them may have the features you need and some may not. There are also paid tools and programs that are usually more …

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• Thursday, September 11th, 2014

  How to Be Sure Your Social Media Campaigns Won’t Hurt Your Brand

  Social media is something that businesses and brands utilize to increase their brand awareness and spread the word about their business, increase reach, and even help with search rankings. However, social media can be a tricky beast for some businesses because of the very nature of social: people have their own opinions and can say whatever they want. Things people say will not always be in your favor; and that is an important fact to realize before getting involved in social media in the first place. It is also not a valid reason for avoiding social media marketing for your business. Why? Customers and other people are going to be talking about your brand on social media networks whether you have a presence there or …

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• Saturday, September 6th, 2014

  Small Business Social Media Disasters: Prevention, Coping, Moving On

  A Brisbane restaurant learned a very important lesson in social media last month. Hopefully it doesn’t end up being a painful lesson for the small business. Freestyle Tout in Rosalie, Brisbane has been around since 1996. It is a dessert restaurant also searing tapas, cocktails, and savoury specials too. Freestyle Tout has a very active Facebook page, so owner Martin Duncan took to the page to ask customers a favour. The customers and Facebook users did not appreciate Martin’s seemingly harmless plea that makes perfect sense to any business owner: Photo Credit: LocBox.com It makes perfect sense to a business owner, especially a restaurant owner to ask that the majority of seat holders order something to eat. However, it does not make sense in the …

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• Wednesday, September 3rd, 2014

  10 Expert Twitter Tips

  Twitter is growing bigger every day. It can be a difficult beast for marketers and businesses to tackle. However if you can conquer Twitter, you can easily and quickly reach hundreds, thousands, or millions of people. Here 10 tips from Twitter experts to help enhance your Twitter marketing knowledge. Don’t just share a headline. Add your thoughts or spin. Follow influencer lists. These can be an ongoing resource for you. Different influencer lists can help you in different ways. If you are building your own following, influencer lists and other lists are a great place to start. Use images. Tweets with images have 35% more retweets. Photo credit: SocialMediaExaminer Have a purpose and establish goals. Why are you on Twitter? Appeal to curiosity. Curiosity may …

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• Tuesday, August 26th, 2014

  5 Pinterest Marketing Tips for Businesses

  If your product or service is visual, your brand should be on Pinterest. It is an excellent way to beef up interest and spread the reach of your well designed products and/or visually stunning services. Pinterest has been changing their features for businesses, and now converts qualified businesses over to business accounts and provides analytics to measure the results of engagement on the image-focused social network. It is also important to note that a growing trend on Pinterest for businesses is to pin infographics and articles to help promote information in a visual way. Here are 5 marketing tips that businesses or brands should be using on Pinterest: Include a price tag. Pinterest users are very visual in nature and also like to recreate crafts …

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• Saturday, August 23rd, 2014

  10 Business and Marketing Blogs You Should Be Reading

  We gear our blog to the business owner or marketer and we hope that you find our business posts informative and helpful. Here is a list of 10 different business and marketing blogs that you should also be keeping up with to stay on top of best practices for business development, staying on top of online marketing, and best practices. Convince & Convert: A digital marketing advice blog with a focus on social media marketing and content marketing. Convince and Convert’s founder is Jay Baer, a best-selling author and digital marketing pioneer. The latest posts on their blog are: ·       How to Build a Social Media Empire by Running with Scissors ·       Manual vs. Automated SEO: Which Is Right for You? ·       Can’t Buy Me …

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• Wednesday, August 20th, 2014

  The #ALSIceBucketChallenge Has Made the World Much Cooler

  Chances are, you already know what the ALS Ice Bucket Challenge is. If not, you either don’t have Facebook or just don’t understand why every other person in your feed is dumping ice all over themselves. The challenge originated in New York and Boston in the U.S. in early June. Pete Frates, a former Boston College baseball player and his friend Pat Quinn who both suffer from ALS started the challenge and it has snowballed all over the world. The origins of the challenge are simple: donate to ALS or you have to pour a bucket of ice water over your head. No one could have ever imagined how viral this has gone. The ripple effect of the challenge has transcended continents; it’s been done …

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• Wednesday, August 13th, 2014

  4 Ways to Use Social Media to Promote Events & Trade Shows

  Trade shows and other types of events can definitely benefit from social media. In this infographic we are featuring today, it outlines 4 ways that you can boost events using social media. Social media is so prominent in everyday life now that ignoring it as a way to promote your event can be more than just missing out, it can be a detriment. You need to be where the competition is; but more importantly, you need to be where your customers or attendees are. Engaging with them through social channels during an event can be the way to make it or break it. The Role of Social Media As you will see in the 4 ways to use social media to boost events, the engagement …

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