Category Archives: Internet Marketing

• Saturday, April 12th, 2014

  10 Tips for Creating an Attention Grabbing Window Display

  Retail store managers know that a window display is often the key to attracting “window shoppers” to come into your store.  When creating your display, constantly check on how it looks from the outside. Use these 10 tips below each time you change your window display, and remember to change your window displays often.   Photo Credit: Pinterest     Photo Credit: Pinterest     Photo Credit: Pinterest Your Window Should Tell a Story: Start with a theme, it could be a holiday, a colour, or a subject and then build around that. Your Window Should Be 3D: Make sure that your window explores visual planes and uses all the space available without crowding it too much. Your Window Should Not be Cluttered: Related to …

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• Thursday, April 10th, 2014

  What You Need to Know About Your Internet Security and the Heartbleed Bug

  Unfortunately, the Heartbleed Bug is not another virus warning; it is more serious and affects people and companies all over the world. Fortunately, there are things you can do to protect yourself, your business, and your customers. This internet vulnerability is being called the Heartbleed Bug, but it is not a virus or a bug at all, it is a vulnerability that has been detected in SSL technology that has been there all along. Yes, that means that your personal data, credit card details, and passwords previously passed through SSL secure websites might have already been compromised. Photo Credit: Mashable The vulnerability was discovered by Google engineers working with an independent security company named Codenomicon. They produced some answers to questions about this vulnerability problem …

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• Tuesday, April 8th, 2014

  Paid Search Advertising Tips

  It’s no secret that the paid search advertising landscape has changed over the last two years. Since Google’s algorithm updates have made getting ranked naturally more challenging many websites have resorted to paid search advertising. The result is that the paid side of search has also become more difficult to master within budgets.  The key to maintaining a positive ROI for paid search campaigns is constant monitoring and reviewing your ads, keywords, and placement. Here are 4 tips for keeping your paid listings fresh and beneficial as found in SearchEngineWatch: Every Six Months: Review and reset the structure of your campaigns. Your campaigns have so much data, and that data should be used to research how your paid search campaigns measure up to market level …

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• Tuesday, March 11th, 2014

  Connecting Digitally with Aussie Moms

  Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study  conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don’t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader   Photo Credit     Photo Credit  

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• Saturday, February 15th, 2014

  Google Search Shortcuts

  Google is pretty much ingrained into our everyday lives. Most people everyone needs to use it during their work day to search for information of all kinds. Google has 60 trillion web pages indexed and about 6 million searches are performed on Google each day. However, Google also has plenty of Easter Eggs and short cuts built into their search platform that can help you gain efficiency throughout your work day. Click on the camera icon in your Google image search results to find out more information about that image. Narrow down the image search results by filtering through Type, which is located at the top of the page. To search within a website put site:Brandme.com.au search term in the search bar. Replace Brandme.com.au with …

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• Saturday, December 28th, 2013

  Top Commercials of 2013

  Commercials are pretty regional; every so often a few commercials have a global appeal. We will be covering some of the most popular commercial ads of 2013 based on regions and also feature the most shared commercial videos. Marketing.com.au Listed the Top 3 Commercials in Australia as: Dove’s Real Beauty Sketches Dumbest Ways to Die from Metro Devondale’s Soy After Taste Face   Business Insider  Listed some of the Top Commercials from all over the World: Cherkashin Meat Factory: “Thanks advertising” from Russia Tullamore Dew Irish Whiskey: “The Parting Glass” from Ireland True: “Giving” from Thailand John Lewis: “The Bear & The Hare” from The UK Chipotle: “The Scarecrow” from the US   Here are a few of our favourite Ads from 2013 from the …

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• Thursday, December 26th, 2013

  Predictions for Business and Marketing in 2014

  Photo Credit: SmallBizTrends We have compiled some predictions for 2014 from different respected sites about online business. Business trends were compiled from PRWeb, SmallBizTrends.com, and American Express. Business & Marketing Trends to Watch for 2014 Niche Social Media Sites: You can reach customers by separating yourself from the sea of other businesses competing for attention on larger sites like Facebook and Twitter. Instead, try to connect with customers on Snapchat and Vine. Visual Social Media Sites: Along the same lines of the niche social sites trend is the visual social media sites. They will continue to grow in popularity, so if you are not on at least some of the following sites, you should start: Snapchat, Vine, Pinterest, Instagram, and Pinterest. Location-Based Targeting: Think small …

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• Sunday, December 22nd, 2013

  Google’s Zeitgeist: What Did Aussies Search Most in 2013?

  Each year Google takes a look back at the year in search and compiles a very interesting set of lists, videos, and pictures by category. The results can be viewed by country, region, or globally and it is interesting to see what trends change, but especially which search trends remain the same across the world. You can explore the Google Zeitgeist  for yourself and see where the events and people important to you landed on the list. You can look at the different lists and change the country, or even the year at the top left of the page. For more details or stats, including demographics on any of the search topics, just click on them for more information. You can spend quite a long …

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• Thursday, December 12th, 2013

  Amazon Revolutionizing E-Commerce with Drones and Same Day Delivery

  Photo Credit: MarketingMag.com.au Is there really a not-to-distant future right out of a science fiction film with delivery drones flying through the air making door to door deliveries? Amazon CEO Jeff Bezos is trying to make that a reality. He announced last week that he is not kidding at all, he means business and expects to have his Air Prime same day delivery fleet ready by 2015. Check out the video of the test drones in action. The goal with the unmanned delivery drones is going to be delivery in 30 minutes. There are definitely more questions than answers and more doubts  than assurances, but if any company can pull it off, it would be Amazon. The restrictions for drone delivery will be that the …

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• Friday, November 15th, 2013

  Holliday Marketing Planning Guide

  If you have not already put your holiday marketing plan into place for your business, now is the time to get started. Putting a plan together does not have to be hard or complicated, it really is about building out a calendar and then following through with the schedule you come up with. A holiday marketing plan can actually make your work life around the holidays much easier because you already did the work of planning and scheduling ahead of time and there is no stress of last minute scrambling. Your planning guide should be something you go back to each year and adjust for changes. It should be a combination of things that must be done during the season and some things that are …

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