Category Archives: Internet Marketing

• Wednesday, October 15th, 2014

  Halloween is Almost Here Plan for Halloween Treats at the Office and No Tricks

  Planning a Halloween party at the office can be tricky. For us here in the southern hemisphere, Halloween also celebrates spring and the beginning of the holiday season. Even though it is not originally an Australian holiday, many Australians are embracing the fun of pumpkins, costumes, and candy treats. Office parties done right can help morale and bonding among co-workers. Here are 10 tips to make your Halloween party full of treats instead of any tricks. Have a Pumpkin Carving Contest: This is a symbol of Halloween and even though this fall gourd isn’t in season, pumpkin carving is a fun way to hold a friendly competition that doesn’t involve costumes and makeup. The finished pumpkins are an excellent and easy decoration idea for your …

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• Thursday, October 9th, 2014

  Tips for Sourcing Engaging Images for Your Social Channels

  Social media channels have all become very visual. Text alone just doesn’t cut it; images attract much more attention than that black and white print. However, just any old image isn’t good enough; your images must be relevant and engaging. Stock images are easy to use because you can be sure about owning the rights to use it, but at what expense? Stock images can also be used by others, repeatedly. That would mean that your audience has likely seen them repeatedly as well and if it does attract their attention, it would be for the wrong reason entirely. Here are 5 tips from RebelMouse   for creating or finding images to use on your social media channels. Use Different Images on Different Channels: Not only …

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• Friday, October 3rd, 2014

  The Psychology of Conversions

  There is a great deal of psychology that goes into selling and the way you present your business to customers. What you say can influence how customers react, including taking out their credit card to make a purchase. It should come as no surprise that psychology has so much to do with the buying process because so many purchasing decisions are emotional. This infographic from HelpScout illustrates 10 Ways to Convert More Customers Using Psychology.   Help Customers Break Through “Action Paralysis” by Setting Minimums. This applies to different businesses and different products in various ways. As the example in the infographic shows, The American Cancer Society saw a 78% increase in donations by setting a minimum. You have probably seen this in many charity …

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• Saturday, September 27th, 2014

  Email Tips to Keep You Sane from Google’s Eric Schmidt

  If your inbox is anything like mine then you need help too. Email is a way of life for most of us and it is also a burden and black hole that sucks time away. I wish I had heard these 9 rules for email sooner. These tips will help you (and me) get that inbox cleaned up and in top running order in no time at all. The best part is that once you implement these rules, your inbox will never get out of control again. Several months ago, I adopted the policy to only check emails periodically at scheduled times throughout the day and to leave what I deemed “less important” emails for another time. It turns out that this method did not …

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• Thursday, September 25th, 2014

  How to Take a Screen Shot and Convert to a Shareable Image

  Have you ever needed to show what is happening on your screen or wanted to copy something on your screen or a webpage into a shareable image? It is very easy to do. Once you have an image of your screen shot, you will be able to use it in a blog post, email the image to your boss or a developer. This technique comes in handy when you need to show someone what you are seeing on your screen. These instructions are for using a P.C. Center the image on your screen. Hold down the function (FN) key and the END key (has PRTSC underneath) at the same time. This copies your screen to your clip board. Open your computer’s paint program. Hold down …

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• Wednesday, September 24th, 2014

  Time to Start Your Retail Holiday Campaigns Now

  If you haven’t already thought about starting your 2014 holiday campaigns, now is the time to not only plan your campaigns, but actually start them. Did you know that holiday shoppers begin their online search for holiday gifts in September? Of course, the “hot” shopping season begins after Halloween; however early searchers will give you hints as to the big trends for this year. In addition to that, planning and working with other departments such as creative and IT departments can often take some time to get your holiday banners, coding, and landing pages designed and optimised. Here are a few ideas for getting a head start on holiday campaigns: Product Listing Ads Start compiling your databases and get your PLA campaigns in place. Last …

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• Saturday, September 20th, 2014

  The Importance of Social Media Monitoring

  Once you delve into the world of social media for your business it is very important to start social media monitoring. Social monitoring allows you to keep track of what is being said to and about you on the various social channels. There are tools available that help you see what people are saying about your brand, who is using keywords you want to track, and quickly respond to those engaging with you on the various social channels. When choosing a social media monitoring tool, efficiency and accuracy are key features to look for. There are plenty of free tools available, some of them may have the features you need and some may not. There are also paid tools and programs that are usually more …

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• Friday, September 12th, 2014

  Quotes from the TechCrunch Disrupt Conference

  Earlier this week, TechCrunch held their annual TechCrunch Disrupt conference in San Francisco. It is a tech conference for startups and technology companies to showcase their latest technology inventions and computer applications with a focus on disruptive technology. Startups vie for attention and compete in the Startup Battlefield and companies set up booths to display their applications or technology related business. Attendees include everyone from tech geeks, tech fans, to venture capitalists, and investors. Some of the industry titans spoke during the 3 day event. These quotes give us some insight into the future of tech and inspiration to keep inventing and innovating. Mark Cuban “There is no sport as competitive as business.” – Mark Cuban Keving Lin “The NFL better watch out.” – Kevin …

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• Wednesday, September 3rd, 2014

  10 Expert Twitter Tips

  Twitter is growing bigger every day. It can be a difficult beast for marketers and businesses to tackle. However if you can conquer Twitter, you can easily and quickly reach hundreds, thousands, or millions of people. Here 10 tips from Twitter experts to help enhance your Twitter marketing knowledge. Don’t just share a headline. Add your thoughts or spin. Follow influencer lists. These can be an ongoing resource for you. Different influencer lists can help you in different ways. If you are building your own following, influencer lists and other lists are a great place to start. Use images. Tweets with images have 35% more retweets. Photo credit: SocialMediaExaminer Have a purpose and establish goals. Why are you on Twitter? Appeal to curiosity. Curiosity may …

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• Saturday, August 30th, 2014

  5 Reasons to Start Using Vine to Help Promote Your Brand

  Vine is a social video channel that you probably haven’t been thinking about using to promote your business or your brand. The short answer is you should be. For a more detailed explanation, we will cover 5 reasons why you should be using Vine’s 7 second video platform to quickly and cleverly promote your business or your brand. Vine videos are social, not just about broadcasting a message. When you craft a clever 7 second video and post it on Vine, you can expect it to get comments and shares. Other social channels will help promote your Vine video. Since Facebook automatically starts playing videos as people are scrolling through, chances are your Vine video will play through before your Facebook followers even know what …

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