Category Archives: Brand Management

  • Saturday, June 8th, 2013

    Feng Shui Colour Concepts

    If you have been keeping up with our office Feng Shui series  here on our blog (and we hope you are enjoying our tips), then you know that we have covered the Do’s and Don’ts of Office Feng Shui, Putting the Elements of Feng Shui to work for you, How Plants Help with a serene office space and purified indoor environment, and How Feng Shui can help remove the clutter from your office space too. Our office has greatly benefitted by applying some of these easy techniques and we hope that you have done the same. So, this got me thinking on how Feng Shui principles can also help your business and make it appealing to customers as well. A few weeks ago we featured …

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  • Saturday, March 30th, 2013

    What Colours Mean for Your Logo

    The colours used in your logo are probably more important that you think. Colour can instantly convey a message and invoke feelings. Your business logo design combined with colour can immediately tell a consumer a great deal about your brand. Here is some information on what colours can mean to your brand so that you are getting the right message across to your target customers. Red is a colour that can have different meanings, so be cautious about how you use red in your logo. Red is a strong colour that has been said to activate the pituitary gland and increase heart rate and make people breathe rapidly. It can mean love, passion, sportiness, or aggression. In many cases it represents blood, danger, indebtedness, or …

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  • Thursday, February 14th, 2013

    The Importance of Branding

    Branding. It seems like just a buzz word for companies; however we see the importance of this key business strategy all the time with our clients. Branding means a lot to a business. It is the way that a business gains a voice, a personality, an image. Branding is also about customers remember your business. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. With our promotional products, branding is as simple as keeping your name in front of your customers and keeping your business on their minds. It not …

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  • Monday, November 12th, 2012

    Is There Ever a Good Time to Go Negative?

    Ideally, marketers would just be able to sell the virtues of the product we represent, the products would fly off the shelves, the client would get “puff” interviews on CNN, and we’d win awards and kudos from the trade association for our creativity. But it doesn’t always work that way. There may be a product that is no better, but more popular than yours. You may develop a personal distaste for your competitor, or wonder why consumers can’t see that your product is light years better. Maybe we should spell it out for them. Thus, the urge to “go negative.” In politics, this is expected. If you can get voters to loathe your opponent, they’ll vote for you. It’s an either-or kind of marketing decision. …

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  • Friday, September 28th, 2012

    Western Brands Target “Asianized” Market

    The size of the global middle-class is forecast will grow from 1.8 billion in 2010 to 4.9 billion by 2030 – with 85 percent of that growth coming from “Asia1.” This segment will not only hold higher income but also bring to the table a more evolved appetite for consumer products. This phenomenal growth is spurring global marketers to introduce brands that cater exclusively to Asian markets, according to global marketing consultants Spire Research. In 2010, Levi Strauss launched its Denizen denim brand in China to cater to budget-conscious consumers outside of the country’s booming first-tier cities. Burberrysells its Blue Label brand of clothing and shoes (which are not positioned as “lower-quality”) almost exclusively in Japan. The aim has been to offer more fitted and …

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  • Friday, September 21st, 2012

    Australian Firm Wants to Put You in the News(room)

    It’s an new age problem. How do entrepreneurs get their message out in a world already crowded with thousands of channels, and millions of websites all clamoring for attention? Is it better to stake your little island and think of a way to draw customers to it, or is it better to climb aboard the crowded portal and hope somebody notices. It’s still an issue, but at least one Adelaide marketing company has developed a concept that allows businesses to deliver their message for a fraction of what it once cost. The idea is called a Video Newsfeed and it entails businesses delivering their message in a newsroom setting and having it broadcast to the world. Video Newsfeed was developed by Craig Douglas, CEO of …

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  • Tuesday, September 11th, 2012

    What Your Organization’s Colours Say About Your Brand

    We’ve always suspected that the colours we choose for logos, stationery, signage, and other identifications has something to do with who we are. Here’s a handy guide to colour and marketing. which can be found in handy chart form here (click on the image to see the full infographic):  

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