Tag Archives: brandme

• Wednesday, August 7th, 2013

  Trade Show Marketing for the 5 Senses:

  For most trade show exhibitors, the trade show gives you the chance to interact with your customers, so make sure that your marketing tactics appeal to all of the 5 senses. Sight: Of course, sight might be the most obvious of the senses to appeal to at a trade show. Make sure that your trade show booth is visually appealing and informative. Smell: Scent is a great way to communicate and influence emotion as well. Here are some details on scents and their emotional effects from the Scent Marketing Institute. SCENTS AND THEIR ASSOCIATED EFFECTS Safety, security and nostalgia: Talcum powder Increased alertness: Peppermint, citrus Relaxation: Lavender, vanilla, chamomile Perceiving a room as smaller: Barbecue smoke Perceiving a room as bigger: Apple, cucumber Be more open to buying expensive furniture: Leather, …

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• Tuesday, August 6th, 2013

  Why You Should Use Promotional Products

  Stay Ahead Are you wondering whether you should use promotional products in your business?  The answer is very simple, yes.  There is no logic for not going ahead and making this part of your marketing plan.  You should step forward and take advantage of one of the more popular and effective ways to make your business more well known. Items That Matter Having promotional products in the marketing mix is fun along with useful because everyone wants to get something free.  It’s a no brainer! So simple and easy to start The variety is endless All of them can be customized to your specifications Something for every budget Incredible expansion of name recognition There is no issue with making a decision to start using all …

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• Saturday, August 3rd, 2013

  LinkedIn Adds Sponsored Posts to Member Feeds

  LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

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• Friday, August 2nd, 2013

  Top Business People to Follow on Google Plus

  One of the challenges that businesses face when trying to keep up with the latest business news on social media is filtering through all of the other noise and distractions that come along with social media. Google Plus is an excellent source for finding news and information that is trending in social media without too many distractions of funny photos and baby pictures that you might get caught up in on Facebook or Twitter. The website UpCity.com recently posted 40 different Google Plus accounts you should follow for your business. They are in two different articles part one  and part two  on their site and the list conveniently breaks the list down into different types of business pages on Google Plus: business people, pages about …

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• Friday, August 2nd, 2013

  Warm Weather Fun in the Backyard

  Look at Them Closely The number of choices you can discover in great promotional items can be so great that it makes it hard to choose which ones will bear your business name and logo to advertise for your company. Having items that are relevant to your company is one idea to promote it but another better idea is to giveaway products that your clients will use daily. Just for Fun Those items which can be put into use during social times are really effective because they will be exposed to even more people than just your client base. It could be at a backyard BBQ or at a tailgate get together; the backyard promotional items will be the most useful for them. Just Relax …

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• Wednesday, July 31st, 2013

  It’s Cold Out There Somewhere

  Marketing Always   Companies have to find a way to keep moving forward and they have to take their customers into consideration when they make decisions about this. They also have to go out and find new customers to make sure they continue growing and thriving.  To accomplish this goal one needs to pay attention and have some patience, attention to the impact the marketing plan is making and some patience to wait for it to succeed.   Brrrrr   Those who are experiencing winter right now know that this season offers people a lot of down time and a lot of challenges. Issues like the cold weather, snow, illness and others makes this time the perfect opportunity to show kindness and compassion to others …

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• Saturday, July 20th, 2013

  Budget Pens Support You

  Your Marketing Partner Everyone in business has to find a way to increase their brand recognition with their target audience and to maintain their current customers. By far the most effective technique for doing this is using promotional products.  However we find that the world is full of promotional products but some of them are really a waste of time and money.  They are either too tiny or they have no use and if a giveaway is not useful to someone then it will not be useful to your company for spreading the word about your business. It’s A Gift Every person loves to get gifts given to them, and most people see promotional products as gifts, not even coming to the realization they are …

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• Friday, July 19th, 2013

  How Your Website Looks on Different Devices

  Are you wondering if you website is visible on all size devices? There is a handy free tool called ScreenFly that shows you what your website looks like on a number of different devices. Simply enter your URL into the screen and then you can select the type of device: computer screen, tablet, or smartphone and see if your website shows properly on each device. A drop down menu will appear for you to choose each device. What should you do if your website does not show properly on all of these devices? The answer is that you need a responsive design, which is a style of design that shrinks to fit on any size screen and also ensures that your website can be navigated …

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• Thursday, July 18th, 2013

  Flash Drives for All

  Step By Step Businesses are always faced with so many choices when putting a marketing plan together.  There are a number of good methods but some of them require large budgets, so they are not an option for lots of companies. The most budget friendly method for accomplishing your marketing goal of expanded name recognition is using promotional products.  This is a truly effective technique which has been around for a lot of years and has been used successfully by many companies. Drive to Success In our lineup of hundreds of items, the hottest promotional item right now is the promotional USB Flash Drive. These drives are in the pockets, purses, and backpacks of almost everyone on earth now; they are the best way to …

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• Wednesday, July 17th, 2013

  How Taking Email More Seriously Can Propel Your Career

  Email is an everyday task for most working adults. For most of those people that use email as a form of communication daily, it is also a chore and often a nuisance. Because of the “everyday status” many have gotten away from treating email as a formal form of communication. Today we will cover tips to ensure that your emails make an impression instead of just getting a point across. Treat Your Email Like a Formal Communication:  We know it is easy to take email for granted. We tend to rush through with quick responses instead of taking email communications more seriously; when composing emails do not use abbreviations or Internet slang.  Think of it more along the lines of how you would write something …

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