Just last month YouTube launched a new design platform called YouTube One Channel. If you didn’t know, YouTube is the 2nd most popular search engine in the world, so if your business does not have a presence on there, you are missing out on having customers find you through video. With the new YouTube redesign, now, more than ever you need to get your business onto video and in front of millions of searchers. What is YouTube One Channel? Many of the new features of YouTube One Channel are tools that allow you to optimize and customize your YouTube Channel to get your branding and message in front of users on all types of devices. Here is a graphic to show you more about the …

Map Your Path While you look around at your choices and make decisions regarding strong marketing techniques there should always be an open option for promotional products.  There are pros and cons with all of them but overall it is an effective and budget friendly method, they are all useful for promoting your company.  As you wade through the wide variety of choices keep in mind that it is always optimal to customize your choices based on your clients and target audience. Try the Best As you narrow the choices it is always a good idea to order some samples of each one you are considering.  This will be a big help to make good decisions about which promotional items to order.  You will be …

Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report  sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB’s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are …

Trial and Error Every organization has to go through some trial and error to find their way out there in the marketing world.  It takes good knowledge and experience to successfully move your business toward the front of the pack. There are always so many choices to make when you are working on your plan to promote your business.  Of the many methods for accomplishing that goal, using promotional products is a tried and true method of getting a large number of eyes on your business name and logo. Size Matters To find the most helpful giveaways you need to know your audience well.  But there are some universal products which everyone finds to be helpful in their marketing and one of the hottest promotional …

This is a marketing case study that is about a very interesting personalised campaign that Coca Cola ran over the summer of 2011. The results show the importance of personalisation in marketing. The Coke campaign made people feel special similar to the way promotional products make people feel important. Backstory: In an effort to adapt to the changing environment of how people connect with each other, Coke launched a campaign aimed at connecting friends online and offline with the goal of increased branding and sales during the summer when sales are always strongest. Objectives: The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again. Strategy: Coca-Cola wanted to promote the …

Find Your Spot As you spend time considering all the promotional products available for your business there are so many considerations and decisions to make.  Picking the right item, along with the message for it and then the color, logo, font and everything else can be a challenge for some of us. But there are some common products which seem to please all the people! Narrow Your Choices There is a particular product which is always welcomed warmly by anyone who receives it; this one is a promotional Ruga Knit Beanie. Nothing stands out and transmits a message quite as well as any type of promotional headwear.  It is right at eye level for most people and because we are generally looking at each other’s …

Attending trade shows is a great way to find vendors and learn industry trends. Take the hassle out of trade shows with our easy tips of what you can do to make your trade show as successful as possible. Make a schedule: call ahead for appointments and schedule as many as possible.   Review the agenda and map of all the vendors.Plot out where you will go, leave extra time for meals, bathroom breaks, and any other unexpected appointments that might take up some extra time. Prioritise who you want to or need to see, to make sure that gets cross off the list first.   Pack extra. Bring extra clothes and extra shoes just in case, you do not want to be left in …

Bright Lights for Marketing When you are in charge of marketing it is never simple but it can bring a smile, taking clients out to dinner, giving out free gifts, it’s all a bit of fun.  But in reality you do have to be paying attention to what will be the most successful for your particular product or service.  This has some heavy implications because increasing the name recognition of your business is what will make you more successful. This goal is very simply accomplished by using promotional products in your marketing plan. Keep Moving Forward Amongst all the wonderful benefits that come along with implementing promotional merchandise one of the most significant is the fact that every marketing budget can find something that will …

April 1st has come and gone and the pranks are done, hopefully there are no hard feelings. Each year Google has a great deal of fun with making fun announcements and fake products. Some of the funny ones this year included Google Treasure Maps, a new search that included smells, Youtube closing down to judge all the video entries they received so far, and analytics to show traffic on the international space station. Here is Australia, Google’s Australia Blog announced SCHMICK, which stands for Simple Complete House Makeover Internet Conversion Kit. It’s a new addition to Street View that lets you decorate your house with a number of pre-defined improvements. Google SCHMICK(Simple Complete House Makeover Internet Conversion Kit.) BEFORE AFTER Social media adds a new dimension to …

Keep Options Open The current times are bringing better economic numbers however it seems like marketing just keeps getting more expensive.  But you always have to keep spreading the word about your company to keep growing and promotional products should definitely stay in the mix. However, there is free stuff and there is really good free stuff, and you know you have to make smart choices for you company. Never a Loser If your company has been using promotional merchandise to grow your brand recognition about your business then you know all the benefits to be had from this practice.  But repetition is never a bad thing when it comes to making your company more successful: So many choices for success Free gifts make everyone …