Facebook just recently announced the newest version of Facebook for mobile devices, an application for Android phones called Facebook Home. It is a new concept for your smartphone, gearing your actions towards the people you want to connect with instead of the applications that connect you to all of Facebook. They have studied what actions mobile users take most often and set it up for you to easily access just those features first. “The home screen is the sole of your phone” explains Mark Zuckerberg.   You look at it about 100 times a day and because of that, the experience should be personal. That is the reason behind the new suite of applications called “HOME”. So what is Facebook Home? It is a family of …

These adorable piggy banks are instantly recognisable and of course, very useful to recipients. We always advise our clients to choose a promotional product that is relevant and represents their brand well. Piggy banks work very well for charity companies. Give a branded piggy bank as a gift when a donation is made to your charity and that donor will have a constant reminder to keep “saving up” for their next donation to your charity or cause. Donors rarely expect to receive anything back when they offer a donation, so adding this promotional gift will make your charity very memorable. Charities are not the only type of business that can be successful using piggy banks as promotional merchandise. Banks also have a lot of success …

In honour of Earth Day, we are featuring some of our environmentally friendly promotional products. These items are not only helping to reduce our carbon footprint on the environment so that recipients can feel good about them, but they will also remember your company for being responsible and caring about our Mother Earth. Here are some of our most popular eco-friendly products: Australian Juke Bags: In addition to being environmentally friendly, these bags are convenient, durable, and very useful for toting things to work, or bringing home groceries and other shopping purchases. Recycled Note Books: Note books are one of the most popular promotional products overall, so having recycled material and environmentally friendly notepads brings added value and can be identified with by the recipient. …

Amazon is synonymous with online selling. If you are already selling online and thinking about expanding to include Amazon or just thinking about starting out there, here are some tips to help you make an educated decision to see if the etail giant is a right fit for your type of business. These are some pros and cons taken from interviews with merchants who sell on Amazon, so you can get an insider’s view of the whole picture: PROs: The first and most obvious plus about Amazon is, of course, the access they give you to millions of buyers every day. This really is the most important reason why sellers want to be on Amazon, it gives them access to such a broad base of …

Going Strong No one on earth can escape all the marketing and advertising that surround us day in and day out.  Sometime it is a bit overwhelming, but it becomes even more overwhelming if you are the person in charge of making your company stand out from the crowd. Your Options When you are looking at all the advertising opportunities around to use to promote your business you will have to adhere to a budget in the end.  So you want to get a good mix of methods involved so that you have all your bases covered. A truly effective method of spreading the word about your business or service is to use one or more promotional products.  There are thousands to choose from so …

  The Good Stuff     As you are evaluating some promotional products the initial review should discover that whatever item you choose is going to be an item someone is going to use on a regular basis.  If they are reaching for it, or touching it, or looking at it all through the day then you have a winner in the “use” category.  This is crucial because if you give a person a gift which they don’t have any use for it will get tossed or stuck in a drawer which will not help spread the word about your business and services.     Check It     After you have determined an item is going to be highly useful then check if the …

                          We want to acknowledge Earth Day coming up on Monday April 22, 2013. Taking care of the environment and our Mother Earth is something that is important to us at Brandme and should be equally important to all businesses that can help in making a difference conserving resources. Here are a few ways you can help Landcare Australia is a partnership between the community, government and business to carry out environmental protection in Australia. It will be planting 100,000 trees through the Avatar Home Tree Initiative. Under this project, 28 species of trees will be planted. Green Earth Blog featuring ideas on how Australians can lower their carbon footprint and also ways …

Choices for Your Marketing In this world of endless choices you may be wondering how to best promote your business or services.  Marketing offers many effective ways to expand your brand name but the most popular and economical method is to give away promotional products.  More and more companies are moving away from traditional TV and radio as those costs continue to soar. The Lowdown Surely you know this but promotional products are free items you give away to your clients and prospective clients.  Then they have this item on their desk, on their person, in their car or somewhere and they are always seeing your company name.  This works a couple of ways, they are happy to have a free gift that is useful …

Let us help you get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or old candy, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the potential for sales can be great and is worth the investment. Signage is Important – Buyers Crave Information Bright signs with details on your company and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them …

Evaluation Today’s marketing plans have to have many parts to them to be the best they can be for success in spreading the name recognition.  One of those pieces should always be the use of promotional products, no matter whether you are a brick and mortar business or an internet business. When you are scanning all the promotional items out there on the web, keep in mind you want a company who will work hand in hand with you to present and create only the very best products for your clients and target audience. Many Options Promotional products have legendary numbers and this volume can sometimes be a bit overwhelming.  But there are some tried and true items which any company can use and know …