Building your brand is your company image and what you will be known for. When establishing and setting up the branding for your company, it is important to follow best practices and outline everything carefully from the start. This article covers 5 key things to avoid when you are building your company brand. Do not try to be all things to all people. Finding focus and establishing what your company image and brand is all about should be carefully and specifically defined. Not all products or services are for everyone. Knowing you audience and speaking to just them is an important aspect of successful brands. Do not copy the brand techniques and ideas of others. Just because another company has success with their image and …

Find What You Want   As you review all of your marketing options you know you are going to always have the promotional note pads, promotional pens, etc, but you also know there are special customers who deserve something a bit bigger and grander.  We can help you make the right choices for your clients as we have some really wonderful products for your marketing team to provide more impact for those particular clients.   Try Some Size   One of the items which might make that bigger impression on those clients who you feel needs a little more coaxing or reward is our promotional Voyager Trolley Backpack.  This is not your typical cheap promotional product, it costs a bit more but for the right …

Many companies have green policies in place to help the environment and save money by reducing, reusing, and recycling. Employees can follow suit to do their part in reducing the carbon footprint left on the environment and save themselves money as well as the business. Here are 10 easy ideas that can help employees go green: Purify your office or desk area with plants. In past blogs, we have talked about how plants help out office environments. Maintaining a few air purifying plants will clear up the air in your environment and also cleans the air, removing bacteria and germs that cause colds and other problems for you and cost you money when you miss time at work. Use green cleaning supplies. Not only are …

If you have been reluctant to run contests and special promotions on Facebook because of all the special rules and strict regulations they had, you will be glad to know that they lifted the restrictions they previously enforced. In the past, you had to use an application to run contests and you could not post contests on your wall or timeline. Now that the restrictions have been removed, it is much easier to run contests on Facebook and take advantage of being able to quickly and easily run contests without restrictions. Facebook announced the contest rules change at the end of August. These are some of the examples Facebook gave for the types of contests and promotions businesses can now run: Collect entries by having …

Keep It Rolling Your business might have a mix of clients, those you go to see or they may be coming into your place of business but either way the contact is essential.  Those connections are what sustains and grows your company over time; you have to maintain the forward momentum.  So it’s a great thing to have something to give away to these clients in order to keep your business name in front of them in order to increase your brand recognition. Shake it Up You may already be taking part in a promotional program of some type but it needs to be reviewed on a continual basis to see which items are doing the job and which are not as influential.  Every piece …

Use the Best Methods   Being the person in charge of marketing means you are in a constantly evolving space.  It’s crucial to maintain a perspective on your industry and the marketing being done by your competitors.  If you aren’t keeping up with this angle then you are missing out on a way to grow your company and make new markets available to your company.  Knowing where you stand and where you need to go is the most crucial information you need to possess.   Finger on the Pulse   When you are watching the movement of your industry then you know which direction is going to be best for your company.  Having promotional products as part of your marketing plan is a crucial element …

This is an interesting look at logos, past present, and future. What’s even more interesting is these image predictions were done in 2011, so we can see how some of them have already come to pass. The images come from BoredPanda.com. Some logo changes have gone so bad, that companies have reversed their decision after realizing that a new logo design actually hurt the brand and negatively affected sales. It is very important for companies to do research and market testing to see how segments of your target audience like the new design, or design options you are considering.

Plan for Those on the Go   Life for everyone has gotten a great deal busier and as a result more people are on the go now than ever before.  When the times change you need to make sure that you’re updating your advertising strategies to meet the current needs of your customers.   Check the Details   In the past no company owner would be caught without a promotional business card in their pocket to pass along at the restaurant table or when speaking to a neighboring business owner.  Nevertheless business cards aren’t as productive as they once were; as a matter of fact they are no longer very effective at all.  Paper business cards tend to merely get grouped in with the millions …

Sometimes success at a trade show for the exhibitor just comes down to bringing it back to basics and making a checklist for success and a winning trade show booth: Ask yourself and your management team: “What is the purpose of the booth?” Is your main goal at this trade show, expo, or convention sales, leads, educating your target audience about your product? Once you have identified the purpose of the booth, make sure that the booth is set up functionally to achieve your goal. Do you have enough sales people, enough promotional materials, or enough products? Make sure that you are in contact with the trade show management so that they have all of your requirements met such as power outlets, space, rug or …

The Way to Go   All year long your business struggles to positively project its image out among all your customers and target market.  There are many approaches to reaching this goal but using promotional products is a good plan for this outreach.  Promotional products are the most effective and cost efficient means to spread your name recognition.  We can help you find the best items for your business.   Scatter Approach Modified   Sure, giving out promotional products on a regular basis is a good thing but sometimes you need some variety.  Some companies will get in a rut handing out the same old things all the time which means those products will begin to lose their effectiveness in widening your name recognition.  So …