If you are wondering what all of the buzz is about in social media with hashtags, do not worry, you are not alone wondering about the puzzlement of this social network trend. When a number sign is in front of a word or keyword, it is called a hashtag. Many people do not know the true intention of hashtags, and even more do not know how to use them [properly]. Earlier this week, U.S. late night show host and comedian Jimmy Fallon teamed up with Justin Timberlake for this skit to show people how silly they are when they use, or overuse, hashtags in social media. The popularity of hashtags seems to be peaking now, especially since Facebook just recently enabled hashtags on their platform …

LinkedIn is the social network for business professionals and an excellent way to make connections with other business professionals. LinkedIn is great to have optimized because it can help you whether you are looking for a new career change or if you are looking to make connections to benefit your current position. However, it is important that your LinkedIn profile is optimized properly so that it can assist you in connecting with all of the top professionals in your industry and related industries with individuals whom meeting would be mutually beneficial. Here are 10 pointers on optimizing your profile to meet the right connections. Make sure all aspects of your profile are fully filled out. LinkedIn will let you know what percentage of your profile …

Beginning Marketing   With the dominance of digital communications and dependence there are many new techniques for marketing your business. Of course we believe that the most brilliant method for utilizing the many methods for advertising is handing out promotional products. If you give out something really useful then you can reach a large number of your target market to expand your brand recognition.   Choose the Best in Technology   We have many recommendations but an item which will go far for your business is the promotional Mouse Mat. These mats are a vital part in computing and our favorite technology product to give away.  Your computer’s mouse hovers on the mat, rendering it easier to move the mouse to get around all around …

You Can Do It Most businesses understand how effective promotional products are for their brand expansion.  We know these products are a powerful lure to procure more clients for your business.  It is a proven technique for making your business name and products or services more widely known. Secret Weapon We see many products every day but we have already discovered the power the tiny promotional keyring possesses. You would think that because it is such a small thing that it really wouldn’t be the greatest sort of item to promote a business. But it is useful in ways that you don’t realize.   Super Useful   A particular version of our Keyrings that brings a new twist is the promotional Keyring Toolkit.  It provides …

How do you collect feedback and ideas from your employees? Chances are it is an annual survey or a suggestion box. There are more creative ways to get feedback and input from your staff members so that you can really make them feel like you care about what they have to say and how they feel about the company and their jobs. Here are 6 ideas for creative and different ways to collect employee feedback: Employee Focus Groups: Most companies practice using focus groups to get information from their customers. Applying this technique to getting information from employees is a great way to get feedback as well as new ideas. Apply the trend for openness and transparency to employee feedback as well. Having things out …

What’s Your View? When you are the one charged with keeping the marketing plan fresh and exciting you have a very challenging job keeping all those balls in the air.  It is difficult to continuously come up with new ideas and plans to keep improving your name recognition.  Luckily having promotional products available as an option makes it easier because there are hundreds to choose from and there are new products available all the time. More Than You Need These multitudes of products give you the opportunity to try new things pretty much on an ongoing basis.  This is good because people get bored with the normal array of items like mugs and pens; they sometimes are ready for something a little more interesting.  It’s …

Let’s face it; the world’s economy has not been in the best state. That makes running a successful business even more challenging than it already is. We have come up with a simple checklist that you can apply to your business plan and revisit often to make sure that you are poised to make it through the financial storms. Create a Road Map: Not just a plan, but a very specific road map. Formulate a plan with visuals and specifics with “if – then” scenarios too. Do not Run Your Business in Fear: Have your plan and a road map help with this, so does surrounding yourself with the right people. Choose smart business partners and employees that are invested in your company mission. Manage …

Success Defined Success for any business is to bring more name recognition, therefore increasing your client base.  Doing this takes a lot of marketing thought and decision making, not always an easy journey to make. But this goal becomes much simpler to reach when you choose to use promotional product giveaways as one of your techniques.  Among all the options available for marketing success, promotional products are the most affordable and most effective. How Do You See It? It doesn’t matter whether you are running an online business or a brick and mortar company you will be pleased with the number of options promotional merchandise provides to expand your brand: Items to satisfy every client, so many of them! A solution for every budget All …

Market, Market, Market When it comes to promoting your business you have a multitude of choices in order to make your marketing plan fly.  You could choose to run commercials or have a few billboards, or use any of the other traditional techniques for spreading your brand recognition. These are all good paths to follow but you should always have an organized promotional product giveaway plan as part of it. Handing out promotional products is the most budget friendly, effective methods you can put into place. Put Them to Use Having the option of promotional merchandise to give to your customers as a thank you and a reminder to encourage them to use you again is a no brainer.  This is an essential part of …

One of the best ways to attract trade show attendees to your booth is by hosting contests, games, drawings, or prize giveaways. Remember to add colours, lights, and music to attract extra attention. Once your fun promotional ideas get visitors to your booth, then it is up to you to have a great sales pitch and adequate materials to convert the sale from there. If the prizes that can be won do not already have your company name and logo on them, then add in promotional products to your prize package so that the booth visitors will remember your company. What types of contests, games, or giveaways should you run? It depends on what type goes best with your company culture, products or services, and …