Find Your Path While you think about all your clients and then the target market your company would like to reach you understand you have to be creative in your approach.  One of the best and easiest plans to implement is to give out promotional products.  They are simple to begin with and there are thousands so you never run out of good ideas. It’s a Fun Way to Go Keep in mind that promotional products don’t always have to be serious but they do need to always be a useful item for your target audience.  Consider how your clients work and what they do within their business and then you can come up with some original ideas.  Generally the budget is going to be …

Consider Your Options Those in charge of marketing for smaller businesses may not always be aware of all methods available to market their name for greater exposure. But all companies have to do some effective marketing so they can stay in business. Your company may use TV or radio ads but within the traditional advertising spectrum there are other more modest techniques available which will prove to be more cost effective for your marketing budget. Make It Easy People talking to each other are one of the best methods for more awareness about your business, and having something to talk about is an important component of this type of advertising. So if you want people to know what your company can provide means you have …

Google has been quite busy lately updating their algorithm and other features with several different changes. These changes likely affect your online presence, so we wanted to outline them to keep you updated on Google’s updates. If you have a website to promote your business, whether it is selling online or just using the website to connect online searchers to your store, then these changes at Google could be affecting you and how people searching on Google find your website, and ultimately find your business. Google is always making changes to their algorithm that affects how search results are shown, however some of the most recent changes have been pretty major ones. We will give a quick over view of the “not provided” reporting update …

Your business should be in the final countdown plans for the holiday season. Since most businesses can capitalize on the lift in spending, what can you do to end the year strong? Planning ahead is so important, so if you have not started a holiday marketing plan yet, then now is the time to get started.  Here’s how: Make Your Lists. Santa isn’t the only one with holiday lists! If you did not make a list at the end of your last holiday season, then do that first and put on the list to definitely end the holiday season with it this year. List what worked and what didn’t work. Brainstorm ideas and be as specific as possible. 2.       Set your goals. Hiring extra staff. …

Expand! As you are developing your marketing plan one of the easiest methods to use is giving away promotional products.  And in your research into these products there will be many which will work for your business.  We can help you narrow down those choices because we have a ton of experience in this industry. We Can Help We know that one of the most popular beverages on the planet is coffee and that means people want to take it with them wherever they go. So this leads us to recommend most businesses to have some promotional Travel Mugs in their mix of products. You will be pleasantly surprised at the positive reaction you will get when you hand these out to your clients and …

One of the main ingredients to a successful trade show is incorporating the right advertising components to promote your company and draw visitors to your booth. Social media marketing added into that mix will really help you shine during the trade shows. Here is a checklist for social media best practices at a trade show:

Mix It Up There are thousands of promotional products out there for your marketing plan but some provide a little more variety and are sweeter than others.  We’re not saying you shouldn’t continue to use the typical promotional pens and mugs because they are really super effective products, but there are some items which will have a different effect on your clients.  In your business you may have the ability and latitude to use some merchandise that is a bit outside of the typical hand out. Sweeten It Up! When you walk through your client’s door with some new and yummy promotional merchandise it will be a super nice surprise for your clients and others in your target market.  One of the items with massive …

Keep It All Open When you are in charge of expanding the company you have to constantly review what you are doing in your marketing plan.  One of the simplest methods for moving brand recognition forward for your business is continual use of various promotional products.  We know this because it is what we do every day!  We receive lots of new products every day for review but we also have thousands of proven promotional items from which to choose, so let us help you expand. Find the Best Direction A number of businesses are discovering that the traditional methods of advertising for there are either not effective or the cost is so high it is becoming prohibitive to use on a regular basis.  This …

Our goal at Brandme is to ensure that your customer experience with us is top notch. One of the ways we strive to help your ordering process is to explain some of the terms we use in the promotional products industry. Some of our promotional product glossary terms cross over into the printing world and the art world, so in many cases these will also apply to printing glossary of terms and art glossary terms as well. Printing Glossary Words: Personalization: imprinting an item with a person’s name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few. Colourfill: Fills a table cell with the specified colour. It can be used to insert …

Going Faster Every marketing department is charged with bringing in every client they can while stretching their marketing budget to the maximum effectiveness.  In a competitive economic time it has to be this way and every business is in the same position so it’s making it a little more even for all companies.  However, we are able to really give your company an edge on the competition due to our immense selection and experience. Which Products Work? We ha many effective promotional items but one of the top five we recommend for every business to put into use in their promotions is the promotional Calculator.  These handy tools are really essential for every person in every field, and it gives the impression that your business …