Rebranding your company is definitely more difficult than developing the brand in the first place. There are plenty of companies that have tried to rebrand their name, logo, or design and have failed miserably at it. Here are their examples to learn from the mistakes of the past. You Have More than a Name or Logo: If you want to change your company’s logo, be sure that you have a purpose behind the new logo and that it accurately represents your brand and your story. Restaurant chain Olive Garden recently decided to change their logo in an attempt to boost falling sales. Instead, their new logo was met with a great deal of criticism from customers on social media. Don’t Forget Your Market Position: It …

This trade show marketing infographic highlights the missed opportunities at trade shows that you are letting slip away by inefficient management of boost guest data. Trade shows may be an old school; however, they are still very viable marketing tools in the modern age. As long as you adapt technologically, capitalising on this sales medium is made easier and more efficient with automation. Who Attends Trade Shows? Trade show attendees are often the decision maker when it comes to purchasing for the company. If not the decision maker, attendees are definitely high up in the buyer decision maker process. Most trade show attendees go to the same event year over year and on average, attend over 3 trade shows each year. Almost every attendee (80%) …

Find Your Marketing Power You have the control to grow your business, it’s just that you have to put in the time and concentration on your marketing. You know how important it is to growing your business! We know the marketing budget is always going to be an issue but we also know that using promotional products is a great investment in your growth. We talk to hundreds of companies every day so we know they have to adhere to a budget, so our job is to help them find products within those parameters but still make a big impression on their clients. Take It Easy It is our pleasure to make it easy on you, we are aware of the needs of most businesses …

Have It All Covered All businesses have to compete for new business and that means the business with the most recognition is going to get the majority of their target clients. When you have to compete in your industry you want to be in control of as many tools in your marketing arsenal as you can have. However, the most popular and most effective method you can employ is to use promotional products. These items are always imprinted with your business name and are handed out as gifts which has a huge impact on your clients and your target audience. Make Good Product Choices Our inventory is extensive, it includes many different types of products for many types of industries. Of course there are universal …

You Are In Control   Your business grows larger when there is more brand recognition, because great brand recognition means you are getting more customers. But accomplishing this requires a significant amount of marketing thought and decision making, these are not the easiest tasks. But getting these jobs done becomes much simpler when you make the positive choice to implement promotional product giveaways. With all the choices you have to make your marketing successful, our promotional products are the most effective.   What Do You Think?   Whether you are running an online business or a brick and mortar company we know you will find great results with promotional products due to all the choices available.   Variety of items is huge All budgets can …

Are you getting the most out of your LinkedIn connections? If you talk to anyone who is very active on LinkedIn they will tell you how valuable of a tool it is to them. The key is “active”. It is one of those things that you get back what you put into it. Fortunately, that does not necessarily mean that you have to spend hours a day on the business social network mining the data there. Instead, if you spend your time wisely optimising your profile and using expert tactics to make and meet connections, then you can capitalise on LinkedIn. Several months ago we wrote about 10 Tips for Optimising your LinkedIn Profile and now, we have 5 more tips, this time it’s more …

Successful trade show exhibitors know how important staff training and booth etiquette is. The employees that are working in the booth are representing your company to the trade show attendees. Trade show attendees make up the most important buyers in your industry; they are the decision makers and the purchasing influencers. We have broken down this infographic into sections to highlight the details and tips on trade show booth etiquette. Trade Show Staff Appearance This may seem like common sense or second nature for most businesses and most sales people; however, it is something that still should be part of your training of trade show booth staff. Even in a busy and stressful trade show, maintaining appearance is very important. Booth staff should be easily …

You Will Be Successful Researching constantly to provide the very best methods of marketing to keep your business in front of your clients is can be difficult. But accomplishing this goal is essential to the success of your business, with no marketing there is no name recognition and without good brand recognition you won’t last long. So it’s important to use only the most effective and the most budget friendly methods available to you. We can help you reach this goal by using our amazing inventory of promotional products to generate and maintain your clients. It’s Yours to Give A promotional product which will work for you is also a free giveaway that your customers will love. However, it’s important for it to be a …

To the Trades Tradeshows and conferences are a great way to drum up valuable buzz about your business, but they also help companies meet customers and form new business contacts. We know that when you go to these shows you want to take some great promotional products to give away. Using promotional products is the only way to spread your name in a tradeshow, so you need to choose carefully. Making It the Best Giveaway The very best product to give out is one of our promotional Eco Bags. Giving these away will prompt customers to remember your company as they walk around and gather up the other giveaways at the tradeshow. Like anything else that has your company name on it you will want …

Find Your Way Winding your way through all the choices for promoting your company can be quite a challenge. But we know that using promotional products should be a large part of your marketing plan because it is super effective and budget friendly. Giving away free items that are fun and useful is really effective because people love to get free stuff and they don’t even realize it is marketing. This is a really easy technique to expand your brand and name recognition to gain more of your market. Making the Decisions The whole purpose of using promotional products is choosing a highly visible and useful product which will be put to use on a daily basis. We think one of the items that meets …