Exhibiting in a trade show can be a lot of planning and hard work setting up your booth for success. However, it is well worth the effort and can be one of the best returns on investment for companies because it gives you access to the buyers and decision makers in your industry. A design and set up that attracts attention is a key factor in success. Studies conducted by the Centre for Exhibition Industry Research have found that trade show attendees will spend only about 3 to 5 seconds looking at the display before making the decision to stay or keep going. (source) Here are 5 design elements that are vital for trade show booth success to help you stand out from the other …

Take It to the Limit In these current times every marketing group in every business has lots of pressure brought to bring in every client they can while stretching their marketing budget to the very limit. During tight economic periods this is just the way business runs. But the competition has to deal with the very same thing so no one really has an advantage. But there is a way which is more efficient and uses every part of your budget wisely, handing out promotional products. Choose Wisely We have a multitude of products so you have access to the perfect group of marketing power players which are the best for your business. One of the top five items we recommend for every business to …

We found this great infographic on Pinterest and wanted to share with our readers to illustrate the fact that “Promotional Products Work!” This is something that we already know because we have been specializing in branded gifts for so long. We see our customers and clients succeeding with smart promotional product advertising campaigns all the time. Photo Credit: PPAI.org Here are the key points of the infographic broken down: 88% of promotional product recipients recall the advertiser 62% recall the message 8 in 10 consumers own a promotional product 59% have a more favourable view of the brand 85% of recipients did business with the brand after receiving a promotional product 47% of people keep promotional products for a year or more Top reasons why …

Recently, Australian pop star Sia made some headlines after Tweeting about her negative experience at a New York City Dry cleaning business. suggestions for revenge/pranks on dry cleaner who ruined favorite things and won’t take responsibility? Please discuss. — sia furler (@Sia) June 17, 2014 BEST SUGGESTION!! Please write ridiculous terrible reviews HERE http://t.co/05SJbPQVm7 — sia furler (@Sia) June 17, 2014 Luckily for this dry cleaning business, who may or may not have done something wrong, Yelp does not take kindly to fake reviews. They regularly monitor reviews and remove ones deemed to be erroneous; 42 of them, in fact! Coincidentally, all made on the same day that Sia Tweeted about her negative experience with them. From the comments and the reaction online, it is …

Pushing Through If you are the person in charge of expanding the name recognition of your business you have a tough job. Making sure your company receives the notice it needs to grow means you are always on the watch for the next great thing for promotions. One thing for sure though, if you are not using promotional products now then you need to be including them in your choices for marketing. We can help you establish a promotional product marketing aspect for your plan and find which items will be the most effective in your industry. For the Clients          Spending some of your valuable time looking at our products will be a good investment. There are a number of wise choices, items such as …

We are putting the pieces together and outlining the do’s and the don’ts for trade show exhibit success. The puzzle graphic here really is fitting because it does take many different pieces and parts to put together a successful trade show booth. The tips offered in this infographic will help you stand out at your next trade show exhibit. 9 Puzzle Pieces to Trade Show Success It takes many different puzzle pieces to create a trade show booth masterpieces. As the infographic explains, multiple approaches cover more ground in reaching and appealing to more people. Here are 9 marketing tips for a successful trade show booth and exhibition: Creating a Unique Booth: The number one way to stand out at a trade show is to …

Putting the Business Forward Your business may have many great customers but you have to keep them aware of you in order to retain their business. Undoubtedly you have tons of competitors out there who will try to convince them to come over to their company. So it’s crucial to maintain ongoing marketing campaigns along with relationship building in order to keep them. It is a never ending cycle, to build the relationships and keep them alive and strong, but this is how all businesses grow keeping the clients they have and continuing to try to influence their target market. You Have Options In any successful business there is a continual review of methods and resources used for the marketing plans. For effective and budget …

If LinkedIn is important to you, there is now another reason to upgrade to a premium LinkedIn account. If you find leads, look for work, or search for potential new hires on LinkedIn, a premium account which starts at $7.99 per month is well worth the features that come along with it in addition to the new cover photo option. If you are not a premium user and don’t feel the need for the upgrade, the cover photo feature will be rolled out to all users in the next few months. The new, larger and customisable cover photo allows you to make a bigger and better impression on potential new and existing LinkedIn connections. Here are 5 examples to get the most out of your …

Decision Maker   Do you know all your options when you are trying to market your business? It can be a struggle but every business has to do some effective marketing to stay in business. You can use TV or radio ads but there are other methods available and more effective which are easier on the amount you have to spend on marketing. We know promotional products are what you should use to reach your brand recognition goals.   Simpler Than You Realize   A conversation between humans is the best method for more awareness about your business, and having something to talk about is the purpose of promotional products. So if you want people to know what your company can do it means you …

One of the most important things for companies to monitor today is your online reputation. Knowing what customers, clients, and even employees are saying about your company is something that you need to keep on top of. Regular monitoring is the only way to get under a problem before it blows up into something unmanageable. Of course, setting up a core good online reputation is always the first step. Then monitoring is the next step; however, both should be continuously ongoing. Here are 5 free tools that will help automate monitoring of your company’s online reputation: IFTTT: IFTTT.com stands for If This Then That. It is a very handy website that allows you to make all kinds of what they call “recipes” that are automated …