Category Archives: Social Media

  • Wednesday, October 10th, 2012

    Pinterest v. Facebook: Tale of the Tape

    A study of 50,000 Australian Internet users and the accompanying infographic has shown considerable light on how Australians view and use Facebook and its upstart rival, Pinterest. According to the study: Pinterest drives more sales than Facebook. Pinterest was said to have influenced 10 percent of sales, versus 7 percent for Facebook. But, Pinterest users are not as engaged as Facebook users, which might have something to do with the shorter time Pinterest has been around so its users have not developed as much of a habit of posting as Facebook users. But, Pinterest users spend more than Facebook users, almost twice as much at $180. This too might be a function of demographics as Facebook hits a larger percentage of the population. But, it …

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  • Monday, October 8th, 2012

    Pinterest Becoming a Hot Stop for Aussie Networkers

    There is a new phenomenon called “DIY Networking,” because the engines of social media engine can be used by those without much media or technical sophistication, addressing a new “social media audience” that is used to interacting on Facebook, for example. For networkers looking for a new, hip, and less intrusive avenue of networking than Facebook,  Pinterest is gaining interest in Australia and elsewhere. Pinterest has been called “electronic scrapbooking,” although with a worldwide audience. “What I think is great about Pinterest is its amazing ability to connect people in a very non-standard social network way,” said Tony Benner, a public relations consultant. “Clothing retailers, wedding planners and graphic designers are among the swelling business crowd joining the popular social-media site, which lets users ‘pin’ …

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  • Sunday, September 23rd, 2012

    Does Google Lag in Converting Looks to Shares?

    Recent research suggests Google + may be a laggard in converting lookie-loos into sharing customers, compared to other popular Websites. The results were compiled into a infographic by Australian firm allinforgraphics. The research was conducted by umpf.co.uk. Here are the highlights: Google+ claims 170 million users, versus Facebook’s 900 million plus users, LinkedIn’s 160 million users and Twitter’s 140 million users.  The research took the number of shares for 100 online stories from each source listed above. Not surprisingly, Twitter–because of its ease of use and immediate-ness, led the pack with 197 shares; Facebook came in second with 41; LinkedIn took the bronze with 15.2; and Google+ finished out of the money with a mere 6 shares. Compared to Google+, LinkedIn users were 2.5 times …

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  • Thursday, September 20th, 2012

    MakeFriends: ‘Net Romance Plus GPS

    A novel iPad app is trying to link the ease of meeting online with the far trickier proposition of the live first date. As a GPS Map based social networking system for the iPhone, iTouch and iPad, Friends can see and reach out to thousands of local people. This finally makes local meet ups possible for dating or making friends. Users may create extensive customizable profiles to find and attract those they are interested in.

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  • Thursday, September 13th, 2012

    Aussies Migrate to Net Sites, Social Media

    Recent studies show Australians embracing the Internet, as well as popular international sites and Australian news and entertainment services. The results have been collected in a handy infographic here.

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  • Wednesday, August 29th, 2012

    Facebook Follies

    It’s been a summer to forget for Facebook. The IPO had no “pop” with shares never rising much above the initial asking price of $38. Since then, shares have on a southbound train, dropping nearly half their value to around $20. With the bad business press has come a loss of “cool,” because there’s nothing cool about a stock losing half its value, amounting to billions of dollars in lost profits and revenue. It’s especially tough on Facebook, which is really a marketing platform for Facebook. The real marketing challenge for Facebook is how to keep the magic alive. The base of users has grown to an estimated 900 million, and Facebook must consider how many of them want the basic Facebook experience to continue …

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