Category Archives: Social Media

• Thursday, May 22nd, 2014

  Aussie Social Media Statistics 2013 vs 2014

  Is social media a bigger part of your business marketing efforts this year vs. last year? Statistically speaking, most social channels are growing in Australia. If you have not been taking advantage of marketing your business through social media, this article can give you a good idea of which channels you could start with. If you don’t think that social media “works” for your company, then it is important to remember that you get what you put into it. Social media marketing campaigns are just like any other campaigns, they take planning, effort, and an investment of time. Unlike other marketing campaigns, social media can be free to start up since there is no charge for starting social media channels. Social Media Increases & Decreases …

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• Saturday, May 10th, 2014

  The Latest Facebook Changes Marketers Should Be Aware Of

  If you use Facebook for any reason at all then you know the platform is always changing. It is hard to keep on top of all the changes because they are so frequent. However, one recent change is very important to online or social media marketers. Facebook has changed their algorithm to penalise page posts asking users specifically to like, comment, or share the post. Photo Credit: TechCrunch.com No “Like-Baiting” Asking Facebook users to like, comment, or share a post has become a common practice with pages but Facebook now considers this a type of SPAM and will be assigning less weight to these type of posts making them show up less often in the organic results. Facebook explained that they recently tweaked their algorithm …

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• Thursday, April 17th, 2014

  How Often Should Your Business Post to Social Media?

  Many companies and businesses wonder how often they should be posting to their social media channels. It is a burning question that plagues many social media departments of businesses. How much is too much? How much is not enough? Buffer, a company that has a social media application product has answered these questions for us. Buffer recently posted an article highlighting how frequently your business should post to social channels like LinkedIn, Facebook, Twitter, and more. Striking that balance between informative and annoying isn’t easy; and of course, it can highly depend on your company and its product as well as your company’s target audience and what they will tolerate. Just as over exposure can hurt your brand and get you labelled as annoying, not …

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• Friday, March 28th, 2014

  Sharks are on Twitter – Did You Know?

  If you haven’t already heard about the tech savvy sharks of Western Australia, we though you should know about them. As part of an amazing effort to keep humans and sharks safe, a program launched by the Surf Life Saving Western Australia  is using technology and social media to warm swimmers and beach goers when sharks come close to the beach. Over 300 sharks have been tagged, and that number is growing every day. When the tagged sharks swim within 1 kilometre of a beach, the transmitter pings a computer, which then tweets the information. The area off the coast of Western Australia is considered one of the deadliest places in the world for shark attacks. Of course, human surfers are not the only ones …

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• Saturday, March 22nd, 2014

  Planning a Social Media Strategy for 2014

  Since so many social media platform and tools emerged as important for businesses in 2013, it is important to create a plan and a social media strategy for your business at this time. Businesses should be past the point of asking if they should use social media as part of their marketing plan and instead need to be figuring out which social channels to incorporate into their marketing plan. Commit to Your Social Media Plan Learning from the past is a one of the best ways to plan for the future. Exploring how your customer base uses social media and interacts with your company and other companies will provide you guidance as to which channels are best to reach and interact with your customers.  If …

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• Saturday, March 15th, 2014

  Facebook Brand Pages’ Organic Reach is Plummeting

  What Are Your Alternatives for Reaching Your Target Audience Socially? Facebook is always changing, that’s no secret. It seems the real challenge is finding a way to cut through the noise and reaching your customers socially to engage them. Facebook has been gradually reducing the reach of organic posts by brand pages in an effort to get businesses to switch to paid or sponsored listings. This started in 2012 and then made another algorithm change in December of 2013. Advertising agency Olgivy has been tracking the results of Facebook’s algorithm changes. Olgivy has released a study  they did, detailing the current organic reach of over 100 Facebook brand pages that they manage accounts for. Analysing the reports inside the pages’ insights and released the summary, …

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• Friday, January 10th, 2014

  New Year = New Organized You (Part 1)

  One of the most popular New Year’s resolutions has to do with being more organized. Clutter and disorganisation in your work environment can lead to productivity issues and other problems when you end up wasting time trying to find something. Here are 10 office organisation hacks for your 2014 resolution: Tool Storage: Photo Credit: BuzzFeed Most offices have some sort of tool storage area. Especially if you are in the business of fixing things, this magnet and small tool organisation system will finally get all of those nails, pins, nuts, and bolts in order and easy to find. Shoe Rack Desk Organiser: Photo Credit: BuzzFeed The layered shelves and cubby spaces created by simple shoe racks will simplify the office supplies on your desk. Height …

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• Wednesday, January 1st, 2014

  Creative Ways to Grab Attention with Facebook Brand Page Cover Photos

  Have you changed your Facebook cover photo lately? The cover photo on your Facebook brand page should be changed out frequently to keep a fresh look, but still keep it familiar with some of the same logos, or colours. Now that Facebook lifted some of the restrictions previously imposed on their cover photos, it is time to take a look at your Facebook cover photo. Here are 10 different idea concepts ideas for Facebook Cover Photos for the Facebook page for your business:   Highlight the Holiday or the Season. The holidays just ended, but new holidays are coming up soon. In the meantime, celebrate winter or summer (depending on which side of the hemisphere you are on.) Holiday cover photos are the most popular …

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• Saturday, November 23rd, 2013

  Holiday Gmail Email Inbox Tips

  Many companies wait until the busy holiday season to send emails out or ramp up their email campaigns.  If that is the case with your company, there are some changes with email delivery, and especially with Gmail. Here are some helpful tips for getting your emails through the inbox and in front of the eyes of your customers. Gmail Inbox Tabs Gmail has separated their inbox into 5 different tabs  by default. The five different tabs are: Primary:  Messages from friends and family, as well as messages that do not appear in other tabs. Promotions:  Deals, offers, and other promotional emails. (This is likely where emails from your company will end up.) Social: Message from social networks, media-sharing sites, online dating services, gaming platforms, and …

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• Saturday, November 16th, 2013

  Social Media Contest Ideas for Businesses

  Social media contests are a great way to gain exposure and build contact lists. Social media contests are especially great for exposing your brand to new customers when your contest is shared across users’ networks. Since Facebook lifted some of their restrictions a few months ago, this holiday season is a great time to start running some contests to see what works best for your company and your audience. Running contests on any social channel also gives you the opportunity to increase your social fan base and engagement. Here are a few contest examples to gather some ideas from: Sweepstakes to Increase Social Media Engagement: Photo Credit: SocialMediaExaminer HerCampus’ Twitter Sweepstakes asked followers to Tweet a picture of their dorm along with a description of …

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