Brand Management

Category Archives: Brand Management

Monday, February 3rd, 2014

Top 10 Australian Company Logos

You should recognise these 10 logos of Australian companies; and that is because they all have 2 things in common. These 10 company logos were voted by an expert panel to be the top 10 logos of all time in a poll from Desk Top Magazine and MarketingMag.com.au. All of the companies that these logos belong to are all both popular and successful. So that begs the question, is some of the popularity of these companies a result of a recognisable and well branded logo, or do successful companies just have a knack for developing good logos? 10. SBS Television Station This logo for the multi-cultural television station was introduced in 1991. It represents the global programming with the design; the ellipses are a translation …
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Saturday, December 14th, 2013

5 Things that Will Matter to Brands in 2014

MarketingMag recently covered ‘5 Things that Will Matter to Brands in 2014’ on their website. It turns out that many of the topics we covered this year are predicted to continue to be even more important in the New Year. Here are the 5 things that brands should concentrate on in 2014: Relevant Retail: What does this mean? Not just having relevant products or services that your customers want, but also offering fringe services such as mobile apps, and other things that make shopping decisions easier for your customers. Branded Customer Experience: Customer service is more important than ever. However, branding a unique customer experience for your customers will make your company memorable and make customers want to return to your business and garner repeat …
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Wednesday, November 27th, 2013

Holiday Planning for Office Parties

The holidays are such a festive time of the year. Celebrating with co-workers and colleagues is a wonderful thing to be able to do. However, office holiday parties often have to come with a lot of “office holiday party do’s and don’ts” as to not offend anyone. Today we are offering some tips and holiday office party ideas that will appeal to everyone so that you can celebrate at work with the freedom and relief that everyone will enjoy. Be specific that your holiday party is not specific; as in not specific to any holiday, any religion, and is inclusive of everyone. You might even decide to not call it a “holiday party”. Instead names like “End of the Year Celebration” or just “December Office …
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Wednesday, November 6th, 2013

Brand Simplicity Wins in Latest Customer Survey

When consumers perceive companies as too complex, they cannot relate with the brand and ultimately do not purchase from them, or invest in their stock. Each year Siegal and Gale, a brand consultancy firm, conducts a study and then releases their annual ‘Global Brand Simplicity Index’, which rates brands from the most simple to the most complex. The index then analyses and compares the rating to their stock price performance. The report concluded that if you build a portfolio of the top 10 publicly-traded simplest brands, that portfolio would outperform the major stock market indexes in terms of growth of stock price and performance. The survey encompassed input from 10,000 people from seven countries to gauge their perception of the complexity of 93 global brands. …
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Sunday, November 3rd, 2013

Searching for Brand Advocates? 5 Ways to Convert Employees into Brand Advocates

Companies are always looking for brand advocates to help get the word out about their company. Often times, companies are overlooking the fact that their best brand advocates could be their employees. That’s right, when looking for brand advocates, in many cases you don’t have to look past your company doors. Today we will cover 5 ways to turn your employees into brand advocates. Make sure that all employees fit into and embrace your company culture. Employees that embrace the corporate culture should behave consistently whether they are working or not. Part of the employee handbook should include verbiage about representing the company well whether they are “clocked in” or not. Empower employees with the permission and skills to help customers. Satisfied customers can mean …
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Friday, October 11th, 2013

Causes Effect Purchasing with Aussie Consumers

Studies show that companies who adopt a cause to promote or give proceeds to a charity connect with consumers. In fact, consumers will change their buying behaviour and switch to companies that support causes they are aligned with. In fact, 46% of respondents would buy a new brand if it supported a cause that they cared about. It is important to note that Australians are a charitable lot with a history of supporting social causes 61% of survey respondents acknowledged they made a donation to a cause or purchased goods or services affiliated with a social good campaign over the last 12 months. The three most recognised brands for effectiveness in customer retention using cause marketing campaigns were Nivea 31.56% Commonwealth Bank 25.69% Virgin Australia …
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Saturday, September 14th, 2013

Avoid These Mistakes When Building Your Brand

Building your brand is your company image and what you will be known for. When establishing and setting up the branding for your company, it is important to follow best practices and outline everything carefully from the start. This article covers 5 key things to avoid when you are building your company brand. Do not try to be all things to all people. Finding focus and establishing what your company image and brand is all about should be carefully and specifically defined. Not all products or services are for everyone. Knowing you audience and speaking to just them is an important aspect of successful brands. Do not copy the brand techniques and ideas of others. Just because another company has success with their image and …
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Friday, September 6th, 2013

Famous Company Logos: Past, Present, and Future

This is an interesting look at logos, past present, and future. What’s even more interesting is these image predictions were done in 2011, so we can see how some of them have already come to pass. The images come from BoredPanda.com. Some logo changes have gone so bad, that companies have reversed their decision after realizing that a new logo design actually hurt the brand and negatively affected sales. It is very important for companies to do research and market testing to see how segments of your target audience like the new design, or design options you are considering.
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Saturday, August 31st, 2013

Product and Company Names Gone Wrong

Names mean a lot for your brand and the success of your business. Sometimes you just have to wonder what people were thinking when they chose the name for a product, or even their company name. In some cases it is a language barrier, but in others, it seems like they should have done just a bit more research when choosing such important names. Photo Credit: Huffington Post Photo Credit: Huffington Post Photo Credit: Huffington Post Photo Credit: Buzz Feed Photo Credit: Buzz Feed Photo Credit: Buzz Feed Photo Credit: Buzz Feed
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Friday, August 30th, 2013

Customer Service is Becoming More Important than Ever

We should clarify that the most important part of customer service is delivering good customer service as well as striving to provide your customers an excellent customer experience. Why is customer service becoming so important for businesses and marketing departments? Social media, online reviews, and word of mouth are making customer service part of marketing and making it very important for customers to receive an experience worthy of not only their repeat business, but their recommendation to their friends, followers, and network of online contacts. Below is a customer service infographic from Peter Shankman, author of Nice Companies Finish First. Some of the important customer service facts that stand out from this infographic are: Consumers tell 15 people about good experiences but they tell 24 …
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