Monthly Archives: July 2014

• Friday, July 18th, 2014

  Take a Yarra Thermo Flask to Go

  Make Them Number One   You have to be sure to make your clients feel as if they are very valuable to your business. We know they are but sometimes they are not shown the love enough to prove to them how important they are to you. You have a lot of choices to create warmth and relationships but there is really only one way. There is a great body of research which shows promotional products are always winners and that even the smallest promotional items are genuinely appreciated by customers and help them to know how much you care.   Totally Useful   Most people are running around doing errands, work, vacation and other stuff so having something that can be on the go …

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• Thursday, July 17th, 2014

  The Power of In-Person Meetings

  In this digital age we live in, it often seems like “it’s a small world”. However, the advancements in technology that bring us closer together also often interfere with personal connections. There is something to be said about the old fashioned hand shake greeting, or confirmation of a business deal. The following infographic images are part of a survey conducted by the Economist Intelligence Unit and sponsored by Cisco. See what 862 business leaders had to say about the value of in-person meetings and their impact on more than 30 business processes.   In-Person Matters As you might imagine, business leaders appreciate the value of in-person communications and declare them to be more effective, powerful, and conducive to successful business transactions. 75% believe in-person collaboration …

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• Thursday, July 17th, 2014

  Facebook’s New Advanced Audiences Ad Targeting

  Facebook recently added some great features for marketers to help take advantage of retargeting and advertising to special customer groups on Facebook. Facebook calls it Custom Audiences. The new features are in the Ads Manager and Power Editor. Once you add Facebook’s pixel of coding to your website code, you can segment your customers that have visited your website in the past into different groups. Photo Credit: Facebook Custom Audience Segments Some of the custom audience segments that you can target with different Facebook ads include: People who visited specific pages on your website. People who visited specific pages on your website but not others (perhaps the checkout pages or related products pages to something they already bought). People who haven’t visited in a certain …

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• Wednesday, July 16th, 2014

  Flyers and Frisbees for Some Fun

  Make It Work Our jobs keep us busy, and then there are the groceries to pick up, the laundry to complete and helping the kid’s with their homework. We all have many tasks throughout the day to keep us very serious, even when we are looking at marketing our company it’s serious. It is essential to be focused on getting everything accomplished, but one of the many nice attributes that promotional products provide is that they can bring some fun into the day. A Smile We have many fun items you can choose to break away from the day to day pens and pads. We sometimes take the opportunity to play a bit also so it is rewarding for us to discover play items that …

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• Tuesday, July 15th, 2014

  Use a Corporate Keyring for Change

  More is Better When you are responsible every day for how your business grows and changes you are always on the lookout for anything new and different in the marketing world. This means you have a marketing strategy which needs to be constantly changing to learn new ways to expand the name recognition. However, there are some methods which continue to be highly effective but aren’t necessarily new, one of those is using promotional products. Follow the Path One of the very best benefits when you give away promotional products is that their cost can be as little or as much as your marketing budget can handle. We have thousands of items to choose from so you have a wide range of ways in which …

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• Sunday, July 13th, 2014

  A Columbus Flash Drive Will Help You

  All Over the World People everywhere are looking for the latest and greatest to promote their company. It’s not an easy job to keep your name fresh and in front of a lot of eyes. A proven way for you to accomplish these goals is to use promotional products as part of your overall marketing. These items are excellent for pleasing the client with their usefulness and keeping your name in front of them on a day to day basis. We receive wonderful new products every day but we also have thousands of proven promotional items from which to choose so you will always be able to locate a number of them to make your brand stand out. Making the Decisions As you narrow down …

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• Saturday, July 12th, 2014

  5 Expert LinkedIn Tips for Businesses

  LinkedIn has been the social network for business professionals since its inception. It remains one of the best ways to connect with business professionals online. It is also well known for connecting job seekers to employers. In addition to mining leads on LinkedIn, there are other ways that businesses can connect with other businesses, organizations, groups, and professionals. Here are 5 expert tips to help businesses leverage better connections through LinkedIn: Use LinkedIn’s publishing feature. When you use LinkedIn’s new publishing option, your article or post is syndicated throughout your network and groups on LinkedIn. The added amount of exposure that this benefit brings in is well worth the time spent writing the article. Add video to your business profile on LinkedIn. Video enhances your …

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• Friday, July 11th, 2014

  Achieving ROI for Trade Show Events and Meetings

  Trade shows, conferences, and face to face meetings are an important part of business in most industries. There is something to be said about meeting face to face with people rather than strictly keeping it to email, phone, or even video conferencing. Even though the World Wide Web has enabled virtual businesses to strive, human interaction still has many benefits over digital communications. This infographic from UniversalWorldEvents.com outlines 10 ways to help achieve a return on your investment or a return on your meeting objectives. Proving that meetings and events pay for themselves and remain profitable is paramount to continuing to allow for in the budget.   5 Levels of Event ROI or ROO In order to determine the actual return on investment or return …

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• Thursday, July 10th, 2014

  Persuasive Words You Should Use in Your Copy to Increase Conversions

  As someone who writes blog posts for business professionals on a regular basis, I am always on the lookout for information that I can convey to our blog readers that will help with your business. Finding this post on the best words to use in copy to help conversions will certainly be a big help to many. I enjoyed reading about it myself since writing is a passion of mine. Being able to convey my ideas better and more convincingly is a great asset. The 5 Most Persuasive Words in the English Language: You Free Because Instantly New If you are not too convinced, just think about a sentence, a question, or a request that employs one of those 5 words and reword it not …

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• Wednesday, July 9th, 2014

  A Stylish Business Card Holder Wins

  Take a New Road Naturally you are always looking for the next best thing to make an impact on your business growth. When you have a good brand recognition in your market then it naturally increases your bottom line over the long run. When people are aware of you and comfortable with your service or products they are going to turn to you each time. But sometimes it’s a challenge to find the proper marketing output to make that happen. Verifiably Able You do have a number of choices and you probably employ them all from time to time but we know that promotional products are the most effective and powerful way to maintain contact on a regular basis. We do this every day and …

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