Monthly Archives: May 2014

• Saturday, May 17th, 2014

  5 Questions: Are You Analytically Innovative or Challenged?

  Analytics for your business are extremely important. No matter what type of business you have, paying close attention to the analytics and how you measure all of your data is an integral part of the business. Many people might think of analytics as something only necessary to measure website data, however all businesses online or offline, large or small need analytical measurements. Recent findings from the 2014 Data and Analytics Global Executive Study uncovered 5 questions that can help determine if your organisation is innovative or challenged when it comes to analytics. Why is advanced analytical insights so important? According to the study and report publish by MIT Sloan Management, 80% of companies that fell into the ‘analytical innovators’ category saw their financial results improve …

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• Friday, May 16th, 2014

  Help Smooth Travel with Travel Bags

  Good Traditions   When you are reviewing your marketing choices you know you are going to always have a number of choices that are helpful for getting the job done. But you also know the biggest bang for your buck will be provided by using promotional products. Now there are always the usual suspects, promotional sticky notes, promotional pens and such, but you always have special clients who might deserve a bigger gift. We can help with that, we have some unbelievably great choices for your marketing team when you are looking for an item with a bit more style.   Smooth Moves   There are quite a few nicer products we could choose from but we know a category that always pleases, the promotional …

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• Thursday, May 15th, 2014

  5 Ways to Switch off Your Digital World

  We all need to take breaks between work life and personal life. A recent article from MarketingMag.com.au gives us 5 pointers on how to “switch off”. In the article, Stan Gordon explains that we can enjoy more success separating work life from personal life by following the 5 tips he offers which include taking time to transition from work to recreation. You may have thought of these ideas or this advice before, but it is always good to offer a reminder. Why? Taking time to relax and refresh gives your mind and body a break so that you can return to your job with renewed focus and productivity. Especially in the digital world we live in, unplugging and unwinding are especially important. Great bosses understand …

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• Wednesday, May 14th, 2014

  Does Your Trade Show Have a Green Space?

  Green spaces are popping up more and more, becoming popular additions to trades shows. What is a Trade Show Green Space? This is a new innovation added to the floor of many trade shows. It is a space where people can go to relax and get away from the hustle, bustle, and stress related to trade shows. Green spaces are electronic, gadget, and noise free tranquil spaces with plants, seating, and calm lighting. You might have a fountain and some relaxing music, like what you might hear at a spa. A green space is an escape where trade show attendees can take a break, relax, and get refreshed without having to actually leave your trade show.   How Can You Make a Green Space Work …

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• Tuesday, May 13th, 2014

  Upgrade to a Padfolio

  Make Yours First Being in control of business marketing means you are evaluating all options and making quick decisions. This constant evaluation is necessary for keeping your company moving in the right direction in order to expand your business. Your decisions about how you do that are crucial to success, and one of the easiest ways to move forward is to keep promotional products as part of your marketing plan. We know they are the best and most effective ways to keep your name in front of your customers and target audience. Moving Into First When you use promotional products to spread the name of your company you are already moving ahead of your competition. They are simply known by many industries to be efficient …

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• Saturday, May 10th, 2014

  The Latest Facebook Changes Marketers Should Be Aware Of

  If you use Facebook for any reason at all then you know the platform is always changing. It is hard to keep on top of all the changes because they are so frequent. However, one recent change is very important to online or social media marketers. Facebook has changed their algorithm to penalise page posts asking users specifically to like, comment, or share the post. Photo Credit: TechCrunch.com No “Like-Baiting” Asking Facebook users to like, comment, or share a post has become a common practice with pages but Facebook now considers this a type of SPAM and will be assigning less weight to these type of posts making them show up less often in the organic results. Facebook explained that they recently tweaked their algorithm …

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• Saturday, May 10th, 2014

  Put the Mouse Mats to Good Use

  Be Strong in Marketing You have numerous options to use in order to promote your business but it can get a bit confusing to figure out which is going to work most effectively for you. This is especially applicable if you are part of a smaller business with a smaller marketing budget. But if you use promotional products for marketing then there will be no problem with your budget. We can help you discover powerhouse marketing products at any budget point. Learning the Ropes We are efficient in helping our clients discover the particular products which will accomplish their marketing goals. One of the most universal and budget friendly within our computer category all our clients are the promotional Mouse Mats. These work for every …

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• Friday, May 9th, 2014

  Turning Office Eye Sores into Beautiful Décor

  Every office space has some elements that you cannot avoid. This article shows some innovative ways to turn those eye sores into beautiful office designs. The images with ideas on how to hide everyday office things with design elements come from ViralNova. Even though some of the items pictures are in homes, they definitely apply to offices or home offices, in some cases even more than home design. Room air conditioner units are a necessity to combat the heat, but they do not look very “cool”. Without blocking the air flow, covering it with a chalk board or dry-erase board is a great way to hide the air unit and also add functionality with a way to list important events, information, or “to do” list. …

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• Thursday, May 8th, 2014

  Boosting User Engagement on Your Website

  Are you looking to boost user engagement on your website? Today we will be reviewing some tips on how to boost user engagement on your website for little or no cost. Of course, every business and every website is different. The same techniques that work for one type of business or one set of customers may not work for others, so the answer is to test out different things and see what works best for your company and your website visitors. Here are 5 ideas to get you started: KISS: Keep It Super Simple In many cases, we get caught up with the details of a website and it becomes to superfluous and not super simple. Go back to basics and keep just the information …

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• Wednesday, May 7th, 2014

  Always Have a Calculator Handy

  Marketing Up and Running When you own a business you have so many balls in the air daily in order to keep it running and expanding. One of these balls in the air is super important, the way you are going to bring your business services or products into the public eye in a big way. There are a number of methods to accomplish this, but we know from experience that you will get the best results and reach your goals by putting promotional products into use on a regular basis. No Worries What we do every day is help our clients create a promotional product plan that will create a greater brand recognition. We can help guide you toward the products which will become …

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