Tag Archives: trade show

• Wednesday, July 10th, 2013

  Trade Show Graphics are Eye Catching

  http://www.exhibitsusa.com/trade-show-graphics Photo Credit: ExhibitUSA.com Be the center of attention at your next trade show! A new and innovative way to make your booth stand out in the sea of competition at a trade show is by using graphic displays. New technology makes it possible for companies to customize eye catching graphics that are projected onto the walls of your booth. The graphics can be images of products, models wearing or using your products, or educational information about your products or services. This is an excellent opportunity for branding your products and creating a great deal of attention and buzz around your booth at the trade show. The graphics can also be displayed across fabrics our even outside on the exterior walls of the building. This …

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• Friday, June 14th, 2013

  How to Save Costs When Exhibiting at a Trade Show

  There are quite a few different ways that you can cut corners to save money without compromising the quality of your trade show set up. Everyone knows that attending a trade show can be quite expensive and exhibiting at one is a significant cost. Of course, the goal for trade show exhibitors is to be able to gain new customers and make enough sales to cover those costs. Another option is to cut costs for exhibiting at trade shows. Cutting some corners and doing things with a budget in mind can lead to a more efficient trade show can result in a better profit margin. If your company exhibits at trade shows often, then getting a streamlines plan in place will result in lower costs …

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• Thursday, May 2nd, 2013

  Top Trade Show Giveaways

  Part of attending trade shows includes visiting vendor booths and getting “swag” giveaways. It can be a fun thing for attendees, but is a serious way for vendors to get their name out there and be remembered long after the show is over. In fact, studies show that most recipients of promotional products keep them for a year or more. So, the question is not really if you should have a trade show giveaway, but what should be your promotional product trade show giveaway? It should be something that is useful to the recipient and representative of your brand or relevant to your company. Of course, the goal is to make it home in the luggage, so here is a list of some of the …

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• Wednesday, January 2nd, 2013

  The Trade Show Is You

  If you attend trade shows regularly, it will no longer be surprising that the dominant point of conversation–indeed at some shows the only point of conversation–is “was this show bigger than last year’s?” If so, then it will judged as a good trade show, and if not it will be judged as a poor trade show. Attendance really is everything. There’s nothing worse for a trade show organizer than the sight of booths that don’t quite make it to the end of the aisle. But your part in it may have been a resounding success, and since you’ve honed your presentation to pick up x amount of keepers for y amount of passersby, you may be looking at other trade shows. These could be regional …

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• Friday, December 14th, 2012

  10 Tips for Marketing Freelancers

  Freelancing is like a playground see-saw. It has its ups and downs and requires a measure of balance to succeed. If you are a freelancer, friends will envy your independence and freedom, but they won’t realize that they come at a cost. Here are some observations for new-bies or concepts for those who’ve had a taste of the freelance life. Find your market and work it best as possible. Think of the market as a series of concentric rings. Let’s say your expertise is marketing autos–that’s the bullseye or “target market.” Even if you’ve found ample work in the target market, you’ll need to stretch yourself outside your comfort zone to develop a more diversified portfolio. Even though your clients like your work, you are …

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