Tag Archives: brandme

• Thursday, March 27th, 2014

  Use Novelty Keyrings to Unlock Your Business

  You Need to Grow Most companies know they need to continue to grow and there are many ways to accomplish this goal.  However, the most effective and budget friendly is giving away promotional products, they are super for brand expansion.  We know these products are powerful in attaining more business for your company, it is a proven method for increasing your name recognition and growth. Super Choices We have many, many products, all of which are useful for some industries, some of which are super useful for everyone. One of the most multi-purpose and useful across the spectrum of companies are the keyrings, particularly we love our promotional Novelty Keyrings. You would think because it is such a small item that it really wouldn’t be …

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• Thursday, March 27th, 2014

  5 Digital Trends You Can Capitalize on Right Now

  The digital and interactive marketing space is constantly changing. A tactic or type of campaign that worked last year or even last month, may not be as effective now for a number of different reasons. Since trends are always changing, here 5 digital trends that you can use in a campaign right now: Contextual Social Networks: The increase in mobile usage and social media applications has resulted in a shift in the way we communicate. Your business can take advantage of those using mobile and social apps using highly targeting advertising techniques. Real Time Marketing: Capitalizing on trending topics and chiming in on them in social media is an excellent way to engage with potential customers or clients online. The key to making the most …

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• Wednesday, March 26th, 2014

  Conference Folders Increase Branding

  Make Your Path Every business knows that marketing is the power driving your business toward success. You have a multitude of marketing choices, some which might be good for you and then some which are super effective.  Giving out promotional products is the choice which is going to be the most effective and keep you on the path to success.  Every company has more open communication and knowledge sharing now and there are some products which will help in these situations. Step by Step You know you will be attending some conferences in the future where you need to represent your company.  Finding appropriate ways to expand your brand recognition while there would be a way to keep the recognition alive. A category of our …

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• Tuesday, March 25th, 2014

  The Art of Branding

  Many of the companies that get branding right do more than just marketing; they practice “the art of branding”. Guy Kawasaki wrote about this in a recent article. He explains how to overcome the challenges that companies and marketers face and gives advice on how to overcome the challenges and make your brand stand out in the crowd. 8 Tips for Branding: Seize the high ground. How can your brand or your company do some good for the world? This can mean conservation or even just making people happy. Create only one message. Don’t be complicated and don’t confuse your audience. Pick one message and stick to that. Speak English. By this, he doesn’t mean the English language only, buy not to use jargon or …

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• Saturday, March 15th, 2014

  Get Rid of It in Eco Waste Bags

  Day after Day Our time passes in such a rapid fashion every day we all have to make it slow down every once in a while to consider in what direction our businesses are moving.  This truth for those in marketing in both businesses small or large means taking a look at marketing methods regularly.  The choice available of what direction to turn can be overwhelming at times as you try to keep your business on track. Make the Right Choice When you hit pause to stop and consider where you are and where you are going one method you know you will continue to keep in the plan is the promotional product portion.  This is a proven method for furthering the business name and …

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• Saturday, March 15th, 2014

  Facebook Brand Pages’ Organic Reach is Plummeting

  What Are Your Alternatives for Reaching Your Target Audience Socially? Facebook is always changing, that’s no secret. It seems the real challenge is finding a way to cut through the noise and reaching your customers socially to engage them. Facebook has been gradually reducing the reach of organic posts by brand pages in an effort to get businesses to switch to paid or sponsored listings. This started in 2012 and then made another algorithm change in December of 2013. Advertising agency Olgivy has been tracking the results of Facebook’s algorithm changes. Olgivy has released a study  they did, detailing the current organic reach of over 100 Facebook brand pages that they manage accounts for. Analysing the reports inside the pages’ insights and released the summary, …

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• Friday, March 14th, 2014

  Raise the Bar with a Jaime Oliver Cooler Box

  Push the Envelope As the economies improve it’s time to really increase the focus on your marketing budget and which promotional products on which you spend those dollars. So there are free giveaways and then there are premium free giveaways, and those of us here realize the importance of making sound marketing decisions.  Give us a chance to help you make good decisions about which promotional products will benefit your business the most. Giving is the Key Your business is probably aware of all the benefits if promotional merchandise has been used in the past to spread name recognition about your business.  But repetition is a very good thing when it comes to making your business stand out from the others. Promotional products are free …

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• Thursday, March 13th, 2014

  We All Need a Hammer Multi Tool

  On the Look Out If you have used promotional products in the past you know they are an effective method for promoting your business. But you probably have given out the typical types of items, pens, mugs and tablets. While all of these items are solid and useful, they are the common items which every business gives away. To receive more notice for your brand and business we suggest it might be time to look for a new item, an item that is very handy and useful but different than the ordinary, everyday merchandise. There Really is a Reason The concept for giving out useful and fun items makes sense. By using the product the logo is being seen by the one who is using …

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• Tuesday, March 11th, 2014

  Connecting Digitally with Aussie Moms

  Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study  conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don’t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader   Photo Credit     Photo Credit  

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• Saturday, March 8th, 2014

  Air Fresheners Can Help Your Business

  Use the Best Marketing People everywhere in every walk of life love to receive free gifts, so when you are looking for powerful marketing then look no further than promotional products. Most people view promotional products as a gift, so they don’t realize the marketing that is being directed at them. These many and varied items are the easiest thing to give out in order to promote your company effectively and on budget. Take It Easy Once you start to review all the products you want to keep for giveaways it’s beneficial to have a defined range within your marketing budget that varies from low price to high price.  This way you always have the right item to grab last minute if a situation arises …

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