Tag Archives: brandme

• Wednesday, August 28th, 2013

  How to Get Your Website to the Top of Google Search Results

  If you have a website, no doubt you are constantly being solicited by companies that are promising to get your website to the “top page of Google” or “#1 in the search engines”.  You would be wise to be wary of those types of companies because those are promises that companies cannot keep. There is no way to guarantee that a site will be number one on Google, however you can follow these guidelines and put the work in to make your site the best it can be. Once your site is implements best practices, Google will recognize what your site is about and your site will rank accordingly. Follow These 5 Steps to Achieve the Best Results in Google: Learn as much as you …

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• Wednesday, August 21st, 2013

  A Wine Cooler Will Bring in Business

  Lots of Hard Work   When you are promoting your company you have tons of choices when it comes to your marketing plans.  You might be running commercials; you might have billboards, and all the other traditional techniques for spreading your brand recognition. These are all good paths to follow but you should always have an organized promotional product giveaway plan as part of it. Giving out promotional products is the most budget friendly, effective methods you can implement.   Don’t Hold Back   Having promotional merchandise to give to all your current clients as a thank you and a reminder to encourage them to use you again is a no brainer.  This is an essential part of your marketing plan.  Using this plan is …

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• Tuesday, August 20th, 2013

  Show Up in High Visibility Safety Workwear

  Use the Best Methods Being the person in charge of marketing means you are in a constantly evolving space.  It’s crucial to maintain a perspective on your industry and the marketing being done by your competitors.  If you aren’t keeping up with this angle then you are missing out on a way to grow your company and make new markets available to your company.  Knowing where you stand and where you need to go is the most crucial information you need to possess. Finger on the Pulse When you are watching the movement of your industry then you know which direction is going to be best for your company.  Having promotional products as part of your marketing plan is a crucial element for your success.  …

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• Saturday, August 17th, 2013

  Smiles Show Up with T Shirts

  Make Marketing Simple Again   On the ever turning business treadmill there is always the marketing portion to keep alive in some form and fashion.  It requires good thought processes to keep it interesting and inspirational for your clients and target audience.  Any business worth anything will involve some form of promotional products to giveaway to those who utilize your company.  You know that using these products has proven to be one of the most effective techniques ever.   No Worries Here   As your marketing team is taking a look at all the opportunities available in promotional merchandising there will be some items which are always popular no matter the audience.  We know that one of those will be the promotional T Shirt, a …

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• Saturday, August 17th, 2013

  10 Resume Myths Busted

  Some applicants have misconceptions about things that look bad on a resume. In reality these are popular myths: You need to have a high grade point average. In reality most employers do not take your grade point average into account or even ask for it. Feel free to leave that off your resume altogether. Resumes should be one page. The page length of a resume is really irrelevant. Do not add extra details to stretch it out, but do not worry about cutting out valuable information to make an imaginary one page limit. Your social media sites are off limits. Do not be surprised if a potential employer or recruiter looks you up on social media. Be prepared with professional profiles and even consider including …

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• Wednesday, August 14th, 2013

  Gmail’s New Tabs: 4 Strategies to Keep Open Rates Up

  Google recently made a big change to the Gmail inbox. They added new tabs that automatically filter promotional emails, social emails, forum emails, and update emails (confirmations and receipts) into corresponding tabs. Google’s attempt at organising emails for their users is something that marketers who send email communications to their customers need to be aware of. This filtering of emails is not necessarily a bad thing; we will cover 4 important strategies to adopt that will ensure that your emails reach the intended recipients. Communicate with Your Customers: Let Gmail users know when they sign up to look for your emails in their promotions tab. Send a special email to Gmail subscribers to alert them about the change. Finally, let Gmail users know how to …

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• Tuesday, August 13th, 2013

  A Tumbler Can Travel

  Are You Known? Making your business name known is super important and needs to be front and center in your marketing plan.  Take some time to get a plan in place if you are not concentrating on it because that is your brand and it is important for people to know about you.  One of the very best and most effective methods to accomplish this goal is to use promotional products giveaways.  We would love to be part of helping put together a plan for you! Make A Choice You may not have a lot of experience finding your way through the jungle of choices within the promotional product world but we can help with that.  We can focus your attention on some particular items …

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• Saturday, August 10th, 2013

  Do You Check on Social Activity Before Hiring Employees?

  A recent poll from CareerBuilder.com revealed that 40% of hiring managers do check social media profiles of potential candidates to help determine their eligibility for an open position. When are job candidates going to learn not to post inappropriate photos and comments? One might think they would learn this lesson for life in general, but especially when trying to impress and land a job. Instead, many social media users make errors causing them to lose job opportunities, an issue that could easily be avoided. Of the 40% of hiring decision makers that do use social media when considering job candidates 13% said they have made the decision to reject an applicant because of something they saw on their social media profiles. Reasons for not hiring …

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• Friday, August 9th, 2013

  Discovery Channel took a Bite out of Shark Week’s Branding

  Discovery Channel’s 26th Annual Shark Week has taken the world by storm this past week. Each year, as social media reach and popularity grows, it affects media in new ways. This year Shark Week has been a media sensation, hitting social media with the speed of a shark breach. Unfortunately for Discovery Channel, their Shark Week brand took a big hit with their premiere episode that aired Sunday night. Megalodon – The Mega-Mistake Much to the dismay of Shark Week fans and shark experts, they launched the week-long celebration about sharks with a “Mockumentary” about the prehistoric Megalodon shark, speculating whether or not it could still be alive and swimming in our oceans today. The show, titled Megalodon: The Monster Shark Lives’ explored the idea …

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• Thursday, August 8th, 2013

  Eco Bags Will Carry You Far

  Look for Something New You need promotional items for plenty of reasons in business. If you want to add even more value to them you can use Eco-friendly products. The fact that they have more value means they will do more for your company than just get exposure for your company logo. When people see that your company believes in protecting the environment it makes them feel better about using you for goods and services. Method Madness There is no method with more effectiveness than promotional merchandise for getting your business out in front of the public, and using these types of products makes it even better. You won’t have to look far to find these types of products. There are plenty of different things …

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