Look for Something New You need promotional items for plenty of reasons in business. If you want to add even more value to them you can use Eco-friendly products. The fact that they have more value means they will do more for your company than just get exposure for your company logo. When people see that your company believes in protecting the environment it makes them feel better about using you for goods and services. Method Madness There is no method with more effectiveness than promotional merchandise for getting your business out in front of the public, and using these types of products makes it even better. You won’t have to look far to find these types of products. There are plenty of different things …

For most trade show exhibitors, the trade show gives you the chance to interact with your customers, so make sure that your marketing tactics appeal to all of the 5 senses. Sight: Of course, sight might be the most obvious of the senses to appeal to at a trade show. Make sure that your trade show booth is visually appealing and informative. Smell: Scent is a great way to communicate and influence emotion as well. Here are some details on scents and their emotional effects from the Scent Marketing Institute. SCENTS AND THEIR ASSOCIATED EFFECTS Safety, security and nostalgia: Talcum powder Increased alertness: Peppermint, citrus Relaxation: Lavender, vanilla, chamomile Perceiving a room as smaller: Barbecue smoke Perceiving a room as bigger: Apple, cucumber Be more open to buying expensive furniture: Leather, …

Stay Ahead Are you wondering whether you should use promotional products in your business?  The answer is very simple, yes.  There is no logic for not going ahead and making this part of your marketing plan.  You should step forward and take advantage of one of the more popular and effective ways to make your business more well known. Items That Matter Having promotional products in the marketing mix is fun along with useful because everyone wants to get something free.  It’s a no brainer! So simple and easy to start The variety is endless All of them can be customized to your specifications Something for every budget Incredible expansion of name recognition There is no issue with making a decision to start using all …

LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

One of the challenges that businesses face when trying to keep up with the latest business news on social media is filtering through all of the other noise and distractions that come along with social media. Google Plus is an excellent source for finding news and information that is trending in social media without too many distractions of funny photos and baby pictures that you might get caught up in on Facebook or Twitter. The website UpCity.com recently posted 40 different Google Plus accounts you should follow for your business. They are in two different articles part one  and part two  on their site and the list conveniently breaks the list down into different types of business pages on Google Plus: business people, pages about …

Look at Them Closely The number of choices you can discover in great promotional items can be so great that it makes it hard to choose which ones will bear your business name and logo to advertise for your company. Having items that are relevant to your company is one idea to promote it but another better idea is to giveaway products that your clients will use daily. Just for Fun Those items which can be put into use during social times are really effective because they will be exposed to even more people than just your client base. It could be at a backyard BBQ or at a tailgate get together; the backyard promotional items will be the most useful for them. Just Relax …

Maintaining a clutter-free office space is actually more important than you might think. There are actually many reasons to keep your office space not just clean, but clutter free. Feng Shui Principles and Eliminating Clutter Over the past several months, we have been covering different Feng Shui techniques and how they can improve your office environment in many ways. Feng Shui is an 8,000 year old ancient Chinese discipline that has some very practical uses in modern day offices like ours. In studying up on Feng Shui principles, when it comes to office and work spaces, one of the most important rules is to keep the office clutter-free;  we are not just talking about a clean office space, we really mean clutter-free. Offices can be …

Marketing Always   Companies have to find a way to keep moving forward and they have to take their customers into consideration when they make decisions about this. They also have to go out and find new customers to make sure they continue growing and thriving.  To accomplish this goal one needs to pay attention and have some patience, attention to the impact the marketing plan is making and some patience to wait for it to succeed.   Brrrrr   Those who are experiencing winter right now know that this season offers people a lot of down time and a lot of challenges. Issues like the cold weather, snow, illness and others makes this time the perfect opportunity to show kindness and compassion to others …

Look   When you are searching around for more good marketing finds you might need some help to narrow it down.  We can help our clients know some good choices to choose. We can narrow down what the best products are for any particular industry or we can help you find particular items for something special.   With Our Help   Some of our most useful and practical items are also the cheapest which is great for those working on a shoestring marketing budget.  One of our favorites for the many retail establishments is the promotional Counter Mat. These reliable work horses of the promotional products arena are often overlooked but some savvy businesses have come to realize their potential.   Easy to Use   …

Come up with a theme for your booth. Not just about what you sell, but something like a colour theme to tie in your logo with other aspects of your display. Adding plants or flowers, or any other décor that will help attendees remember “the company with the yellow booth” or the company with flowers in their booth”. Capture attention with audio or video. Video can help explain and show attendees what your products and services are about. Special Lighting or Background Sounds. Spotlights or special lighting can help highlight or set the mood. One of the goals of your company should be how your product makes people feel. Mood lighting and background sounds can help achieve these goals. Scents and Aromas. Just light music, …