Category Archives: Trade Show Tips

• Wednesday, July 10th, 2013

  Trade Show Graphics are Eye Catching

  http://www.exhibitsusa.com/trade-show-graphics Photo Credit: ExhibitUSA.com Be the center of attention at your next trade show! A new and innovative way to make your booth stand out in the sea of competition at a trade show is by using graphic displays. New technology makes it possible for companies to customize eye catching graphics that are projected onto the walls of your booth. The graphics can be images of products, models wearing or using your products, or educational information about your products or services. This is an excellent opportunity for branding your products and creating a great deal of attention and buzz around your booth at the trade show. The graphics can also be displayed across fabrics our even outside on the exterior walls of the building. This …

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• Thursday, July 4th, 2013

  Upcoming Business & Marketing Events in Australia

  There are many different business and marketing events happening in Australia all the time and we wanted to highlight a few upcoming events for you that you might want to add to your calendar if they are happening in your area. These different business and marketing events are great places to learn best practices and meet new colleagues, connections, as well as potential clients or customers. Melbourne SEO Meetup 10 July 2013, Melbourne SEO stands for Search Engine Optimization.The group share tips and advice on becoming a better web marketer or developer (whether you are a sole trader or part of large agency). This group meets on the second Wednesday of the month, it’s free to join.   2013 IAB Australia Awards Ceremony 11 July, …

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• Wednesday, June 26th, 2013

  Trade Show Hosts Make a Welcoming Booth

  For businesses that participate in trade shows, selling their products and services there are an important part for the success of the business. Although exhibiting at a trade show is already quite expensive, one extra expense that you might not have thought of could be worth its weight in gold. Hiring a host or hostess for your trade show booth can make for a very inviting and welcoming experience for guests and shoppers. Depending on the type of business you have and the traffic that comes through your booth at a trade show, a host can: Help navigate the traffic Welcome people to your booth Organise any lines that form Make sure that each shopper sees the salespeople in the order that they arrived Manning …

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• Friday, June 14th, 2013

  How to Save Costs When Exhibiting at a Trade Show

  There are quite a few different ways that you can cut corners to save money without compromising the quality of your trade show set up. Everyone knows that attending a trade show can be quite expensive and exhibiting at one is a significant cost. Of course, the goal for trade show exhibitors is to be able to gain new customers and make enough sales to cover those costs. Another option is to cut costs for exhibiting at trade shows. Cutting some corners and doing things with a budget in mind can lead to a more efficient trade show can result in a better profit margin. If your company exhibits at trade shows often, then getting a streamlines plan in place will result in lower costs …

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• Thursday, May 30th, 2013

  Popular Trade Shows in Australia and around the World

  

  Trade shows, also called expos or fairs,are world famous and the best way to see industry specific innovations, products and catch first hand glimpses of the future of that particular industry. It is an important part of many business’ shopping and product sourcing as well as education. Here are 5 of the top Australian Trade Shows: CeBit: The largest business and innovation trade show that takes place in Sydney’s Darling Harbour. Technology Trade Fair for the Information Communication and Pro AV System Integration Industry: Wins the award for the longest name, but it pretty much describes what it is. Australian Tourism Exchange: The leading trade show for tourism in the southern hemisphere. Sydney Boat Show: A very popular show for boat enthusiasts, and in addition …

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• Friday, May 17th, 2013

  Different Types of Trade Show Displays

  The trade show displays you choose can determine the success of the show since you need to find the right way to show off your goods and have enough room for the sales people to engage with booth guests. Here are 7 different types of displays that you might consider for your next trade show: Truss Trade Show Displays   A truss trade show display is a modular display that creates a modern, hi-tech, industrial feel which is also lightweight, compact and offers the ability to reconfigure and scale your display to fit a variety of booth sizes. Pop Up Trade Show Displays     You can build a pop-up display with custom features to make your pop-up more functional than ever before. And, pop-up …

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• Thursday, May 2nd, 2013

  Top Trade Show Giveaways

  Part of attending trade shows includes visiting vendor booths and getting “swag” giveaways. It can be a fun thing for attendees, but is a serious way for vendors to get their name out there and be remembered long after the show is over. In fact, studies show that most recipients of promotional products keep them for a year or more. So, the question is not really if you should have a trade show giveaway, but what should be your promotional product trade show giveaway? It should be something that is useful to the recipient and representative of your brand or relevant to your company. Of course, the goal is to make it home in the luggage, so here is a list of some of the …

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• Tuesday, April 16th, 2013

  Tips for Attracting Buyers to Your Trade Show Booth

  

  Let us help you get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or old candy, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the potential for sales can be great and is worth the investment. Signage is Important – Buyers Crave Information Bright signs with details on your company and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them …

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• Friday, April 5th, 2013

  Trade Show Tips:

  Attending trade shows is a great way to find vendors and learn industry trends. Take the hassle out of trade shows with our easy tips of what you can do to make your trade show as successful as possible. Make a schedule: call ahead for appointments and schedule as many as possible.   Review the agenda and map of all the vendors.Plot out where you will go, leave extra time for meals, bathroom breaks, and any other unexpected appointments that might take up some extra time. Prioritise who you want to or need to see, to make sure that gets cross off the list first.   Pack extra. Bring extra clothes and extra shoes just in case, you do not want to be left in …

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• Saturday, February 9th, 2013

  The Trade Show in Your Town

  Haven’t been to a trade show lately? Would like to attend one, but the budget at the home office got cut? Well, cheer up, marketing maven, you likely have a treasure trove of trade shows right under your nose, or at least down the road. That’s because pretty much every major town has an exhibition centre of some sort and they’re most likely hosting a veritable buffet of trade fairs from which to choose. How do you find about these? Consult the local tourism board or exhibition centre in your area or simply drive by the arena with the large billboard sign. In our town, the main highway goes right by the exhibition centre that has a can’t miss sign welcoming…. “Women’s Expo 2013.” Me …

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