Category Archives: Social Media

• Friday, April 12th, 2013

  YouTube’s New One Channel and Your Business

  

  Just last month YouTube launched a new design platform called YouTube One Channel. If you didn’t know, YouTube is the 2nd most popular search engine in the world, so if your business does not have a presence on there, you are missing out on having customers find you through video. With the new YouTube redesign, now, more than ever you need to get your business onto video and in front of millions of searchers. What is YouTube One Channel? Many of the new features of YouTube One Channel are tools that allow you to optimize and customize your YouTube Channel to get your branding and message in front of users on all types of devices. Here is a graphic to show you more about the …

  READ MORE
• Friday, March 15th, 2013

  Social Media Benefits for Business featuring BrandMe’s Social Channels

  Social media has become an essential part of businesses today. It is not just “a good idea” to have social channels, it is necessary to be able to connect with your customers in social media. Nowadays customers look for a company’s social media channels to verify that they are a legitimate business but also to know that they will have a way to get in touch with the company easily. If you are just getting started in social media, make a plan and pick the channels you want to showcase your brand and bring your company’s personality to life. It is not necessary to have a presence in all social channels, only the ones that you can keep up with. The worst thing is to …

  READ MORE
• Tuesday, March 12th, 2013

  New Facebook Timeline

  Facebook introduced their new Timeline to the news and media on March 7, 2013. We gave a preview of the new Facebook design on our blog last week. According to Facebook, the driving force behind the updated look is to “reduce clutter and focus more on stories from the people you care about”. They are accomplishing this with a more streamlined single column page set up with a focus on visual imaging, since photos are such a driving force behind Facebook. In orderto make sure you’re seeing all the stories you want to see,  they have introduced several new feeds to explore in addition to the same News Feed you have now:   All Friends – a feed that shows you everything your friends are …

  READ MORE
• Wednesday, March 6th, 2013

  Facebook Rolling Out New Timeline Design

  “To improve is to change; to be perfect is to change often.” – Winston Churchill Mark Zuckerberg and staff are evidently adopting Churchill’s way of thinking with all of the changes that Facebook goes through. If there is one thing that remains constant about Facebook, it’s that it is always changing. Despite the fact the users seem to get more than just angry about the changes, Facebook continues to make drastic adjustments to the look and feel of their site as they seek out the perfect mix of user interaction, advertising, and now, satisfied share holders. Users just end up dealing with it and they figure out how to adapt to the change and remain loyal a on the social network, not just as average …

  READ MORE
• Tuesday, February 26th, 2013

  Brand Me Social Media

  Connect with BrandMe on our other social channels in addition to our blog. We are growing our social media network and would love to have you come and chat with us on Facebook, Twitter, and Pinterest. Be a fan of BrandMe on Facebook: http://www.facebook.com/brandmeau and share with us ideas for the best uses of our promotional merchandise. When you choose your promotional products, you can share them with your friends and followers through our Facebook page. BrandMe is also on Twitter. Please come and follow us: https://twitter.com/brandmeau and get social with us, talking and tweeting about #promotionalproducts #BrandMe and #corporategifts.  We also like to talk about business best practices and marketing tactics to help our customers in addition to promotional items. Pinterest may be the …

  READ MORE
• Friday, February 15th, 2013

  The Latest Facebook Changes and What They Mean for Your Business Page

  If there is anything that remains the same, it is that things always change. Facebook is no exception; it is pretty well-known that users have been enraged many times with Facebook’s changes. It’s one thing if access to your friends and family changes around or looks different, but when Facebook makes changes that affect your business page and the advertising features, it’s definitely important to take note. Here are some of the recent Facebook changes that affect either company pages or advertising on the social network. Facebook Pages Feed In November of 2012 Facebook added a feed for the pages users like or follow. This is a separate feed from the news feed. According to Facebook, the news feed is for the most engaging content, …

  READ MORE
• Sunday, November 11th, 2012

  The Rise of the Second Screen

  The game is on, and the family is gathering around the TV set, but increasingly they’re bringing something else with them, be it a smartphone, or a laptop or a tablet. They’re watching this while they’re watching that. An infographic describes this new phenomenon as the Rise of the Second Screen, when TV went social. If millions of people are watching the game on TV, and millions more are commenting on it on Twitter or Facebook, from a marketing perspective, your mission, should you decide to accept it, is to find a way into that conversation. Infographic Credit: Visual.ly For example, let’s say we were in the pizza business. We could have an ad on TV that contained a call to action for some fantastic …

  READ MORE
• Friday, November 9th, 2012

  The 4 Stages of Social

  Social is one of the most overused words in the language, and it probably means different things to different people. We tend to use it in many different contexts too. Social Security doesn’t refer to our ability to get a date, it’s a pension program. Social studies is a course that teaches “civics”–the Constitution, the government–one could be a total hermit and still ace social studies. Then there’s the “social media,” which consists largely of typing words in a box and sending them to people we may not even know, or who may not be using their real names. It’s OK, we still consider that social. Let’s break down the stages of social. Recognition. They’ve come to your Website, that’s a big step. Interaction. They …

  READ MORE
• Wednesday, October 17th, 2012

  17 Survival Tips for Effective Facebook Marketing

  Infographic Credit: PostRocket A new infographic provides marketers with a handy reference on the 17 Survival Tips for Facebook Marketing. They range from Don’t Oversell (No. 5) to Keep It Short (it’s a post, not a novel). Marketers can check their posts against the tips and track the results.

  READ MORE
• Monday, October 15th, 2012

  Social Media Major Influence in Purchasing Decisions

  Infographic Credit: AlphaDigital Australian marketers will want to play close attention to the latest research on social media and online growth in Australia, compiled by It’s obvious that the social media will play an increasingly important role as an “influencer” in consumer purchases, so every marketer should consider a social media component to a marketing plan. To get a feel for where we are, consider that 70 percent of all purchases are now researched online prior to sale, and that Facebook’s roughly 11 million Australian users represent 65 percent of all Australian Internet users. Twitter is the fastest growing social media outlet, with 1.8 million users, adding 200,000 in the month of April alone. But take note of Pinterest, which is driving more referral traffic …

  READ MORE