Monthly Archives: March 2014

• Tuesday, March 18th, 2014

  Making the Most Attractive Looking Trade Show Booths

  When you exhibit at a trade show, attracting attendees to your booth plays into the success of your trade show. In an environment with so much competition in one place, making sure that your booth is intriguing and appealing to trade show attendees will often make the difference between a successful and an unsuccessful trade show. Today we are sharing some tips on creating the best trade show booth for attracting your target audience. 1.     Designing Your Booth: Consider the purpose of your booth. Is it a meeting place, a sales place, or a demo area? What do you need to have in your booth to fulfil its purpose? Planning ahead is necessary in this designing phase so that you have the set up you …

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• Monday, March 17th, 2014

  Umbrellas Provide Ultimate Coverage

  Strategic Movement   So many strategies are available to assist in marketing your business, but you have to stay within your marketing budget.  The time tested most efficient method is having promotional products in your mix of marketing.  These products provide many effective choices that will totally work within your budget.  We can help your business move through our inventory in order to find the best merchandise to move your brand forward.   Finding Your Way   Amongst our many products there are certainly favorites and those we have seen work hard for many industries.  A product which matches this criteria and one that is our favorite are the promotional Umbrellas.  This is a product everyone will need and use which is how to choose …

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• Saturday, March 15th, 2014

  Get Rid of It in Eco Waste Bags

  Day after Day Our time passes in such a rapid fashion every day we all have to make it slow down every once in a while to consider in what direction our businesses are moving.  This truth for those in marketing in both businesses small or large means taking a look at marketing methods regularly.  The choice available of what direction to turn can be overwhelming at times as you try to keep your business on track. Make the Right Choice When you hit pause to stop and consider where you are and where you are going one method you know you will continue to keep in the plan is the promotional product portion.  This is a proven method for furthering the business name and …

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• Saturday, March 15th, 2014

  Facebook Brand Pages’ Organic Reach is Plummeting

  What Are Your Alternatives for Reaching Your Target Audience Socially? Facebook is always changing, that’s no secret. It seems the real challenge is finding a way to cut through the noise and reaching your customers socially to engage them. Facebook has been gradually reducing the reach of organic posts by brand pages in an effort to get businesses to switch to paid or sponsored listings. This started in 2012 and then made another algorithm change in December of 2013. Advertising agency Olgivy has been tracking the results of Facebook’s algorithm changes. Olgivy has released a study  they did, detailing the current organic reach of over 100 Facebook brand pages that they manage accounts for. Analysing the reports inside the pages’ insights and released the summary, …

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• Friday, March 14th, 2014

  Raise the Bar with a Jaime Oliver Cooler Box

  Push the Envelope As the economies improve it’s time to really increase the focus on your marketing budget and which promotional products on which you spend those dollars. So there are free giveaways and then there are premium free giveaways, and those of us here realize the importance of making sound marketing decisions.  Give us a chance to help you make good decisions about which promotional products will benefit your business the most. Giving is the Key Your business is probably aware of all the benefits if promotional merchandise has been used in the past to spread name recognition about your business.  But repetition is a very good thing when it comes to making your business stand out from the others. Promotional products are free …

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• Thursday, March 13th, 2014

  We All Need a Hammer Multi Tool

  On the Look Out If you have used promotional products in the past you know they are an effective method for promoting your business. But you probably have given out the typical types of items, pens, mugs and tablets. While all of these items are solid and useful, they are the common items which every business gives away. To receive more notice for your brand and business we suggest it might be time to look for a new item, an item that is very handy and useful but different than the ordinary, everyday merchandise. There Really is a Reason The concept for giving out useful and fun items makes sense. By using the product the logo is being seen by the one who is using …

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• Thursday, March 13th, 2014

  Australian Consumers Lack Influence

  A study conducted by IBM exposed that Australian business leaders are not as influenced by consumers as other countries. Based on the findings, you can expect this to change in the future because 87% of Australian C-suite members plan to triple their efforts to collaborate with customers. That is up from 29% who say they have strong collaboration with customers today. IBM’s study interviewed 97 Australian C-suite leaders. The focus of the questions was on customer empowerment and responding to consumers’ rapid digitisation. Here are some other findings from the study: Less than 50% are strongly influenced by customers today, 87% called out customer collaboration as their top priority over the coming five years, 92% will choose digital as the lead channel to engage with customers in the next three to five years and Two-thirds currently feel they …

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• Tuesday, March 11th, 2014

  Connecting Digitally with Aussie Moms

  Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study  conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don’t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader   Photo Credit     Photo Credit  

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• Saturday, March 8th, 2014

  New Privacy Rules: How They Affect Your Email Strategy and Optimisation Tips

  New Australian Privacy Principles go into place on 12 March 2014. Is your company compliant? We have tips for you on how to get compliant with the new Australian Privacy Principles (APPs) and how to make sure that your email campaign is still effective at turning a return on investment. What is the Australian Privacy Principles? The new Australian Privacy Principles are set to replace the old National Privacy Principles and Information Privacy Principles. It will apply to organisations as well as both Australian and Norfolk Government agencies. Below are the 13 principles, as listed below, but you can read them in detail on http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-17-australian-privacy-principles or www.comlaw.gov.au. Part 1: Consideration of personal information privacy Australian Privacy Principle 1 — open and transparent management of personal …

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• Saturday, March 8th, 2014

  Air Fresheners Can Help Your Business

  Use the Best Marketing People everywhere in every walk of life love to receive free gifts, so when you are looking for powerful marketing then look no further than promotional products. Most people view promotional products as a gift, so they don’t realize the marketing that is being directed at them. These many and varied items are the easiest thing to give out in order to promote your company effectively and on budget. Take It Easy Once you start to review all the products you want to keep for giveaways it’s beneficial to have a defined range within your marketing budget that varies from low price to high price.  This way you always have the right item to grab last minute if a situation arises …

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