Making the Most Attractive Looking Trade Show Booths

When you exhibit at a trade show, attracting attendees to your booth plays into the success of your trade show. In an environment with so much competition in one place, making sure that your booth is intriguing and appealing to trade show attendees will often make the difference between a successful and an unsuccessful trade show. Today we are sharing some tips on creating the best trade show booth for attracting your target audience.

  1. 1.     Designing Your Booth:
  • Consider the purpose of your booth. Is it a meeting place, a sales place, or a demo area?
  • What do you need to have in your booth to fulfil its purpose?
  • Planning ahead is necessary in this designing phase so that you have the set up you need, the marketing tools you will need, and the advertising set up.
  • List your specifications so that you have a list ready to supply to the exhibition hall or set up crew.
  1. 2.     Design Concept and Branding:
  • The aesthetics of the booth are also important to consider.
  • What should your booth look like fully set up?
  • Choose colours that match your brand and focus lighting to accent features.
  1. 3.     Follow Through During the Trade Show:
  • Once attendees come to your booth make sure that there is enough people to take care of them.
  • Make sure that sales staff is thoroughly trained.
  • Have plenty of supplies, marketing materials, and promotional products out.
  • Capture customer data of all booth visitors.

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