Monthly Archives: October 2013

  • Recycled Jotter Pads are Good for Business

    Try New Ways for Marketing The traditional techniques for advertising your business such as TV and radio ads, billboards, and direct mail pieces are not as impactful as in the past.  We are exposed to hundreds of ads of all kinds on a daily basis so the message becomes mute after a while.  But as a business owner or someone in charge of marketing you still need to find a way to make your business stand out from all the others in your field. A Fix What is really needed is to create more business connections in order to grow our business name recognition.  This always sounds easier than it is to do, however there are several effective methods for accomplishing this goal.  By far …

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  • Friendly Email Pointers

    When sending emails from a customer service perspective, it is very important to make sure that your emails are not misconstrued. It is hard to decipher tone and intent through emails and being short in an email can be interpreted incorrectly and being abrupt. Following these pointers can help ensure that you emails do not come off making you look rude: Include a greeting. In addition to addressing the email recipient by name, add a greeting. Identify your name and your company name. This can be done in the greeting or it can be an additional component. Thank the customer or client. Thank them for their email, if they emailed you first or thank them for being a loyal customer. If you are addressing a …

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  • Beach and Picnic Bags are the Best

    Your Best Shot Your business has to be in a continual marketing push because no company can thrive without effective marketing. It is the lifeblood of any business, keeping your business name fresh and moving forward in their industry.  We can help you maintain that momentum with our wide selection of promotional products. Even if you are using other methods of advertising you have to also have a promotional product giveaway component. Make Your Pick Amongst all the thousands of our products we know there are some which are always going to be super effective for spreading your brand recognition. One category of these super products is the promotional Beach and Picnic Bags.  Every bag in this category constitutes a wonderful giveaway, both great for …

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  • Make Clients Smile with a Stress Toy

    Essential Info for You Searching to find the best and cheapest method for putting some muscle in your marketing plan can be simple.  You can use all the traditional methods but using promotional products will take care of this issue in such a successful way you will wonder why you didn’t try it before.  Simplicity is the name of the game… Expand your brand recognition Everyone gets free presents Fits every budget To get started is easy Toss Them a Toy When you are beginning with promotional products one that is sure to please is the promotional Stress Toy.  Every person enjoys receiving one of these fun and friendly toys. There will be smiles galore when you give these away. All of us need something …

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  • Microfibre Cloths Really Work

    Make It the Best Giving away fun and useful gifts is a remarkable way to promote your business. The majority of people view promotional products as a gift; they have no realization of all the good marketing that those products produce.  Promotional products are the easiest, simplest item to give out in order to promote your company; they are the backbone of your marketing plan. No Stress When you realize how many items there are available to keep for giveaways you need to have a range from low dollar to high dollar gifts.  This way you always have the right item to grab at a moment’s notice if a situation arises where you need a product.  In addition it is important to make the merchandise …

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  • Healthy Eating Plays Large Role in New Aussie Retail Campaigns

    Two retail market giants in Australia, Coles and Woolworths both announced similar healthy eating campaigns earlier this month. Both retailers recruited world famous chefs as part of their marketing efforts to get the message across to Australians that their respective stores are where to get the freshest, healthiest, and sustainable food products in the country. Appealing to the growing trends toward healthy cooking, these two stores are incorporating innovative marketing techniques into their campaigns while also improving the quality of food offered in their stores. Coles first announced its partnership with internationally renowned chef Heston Blumenthal, whom they brought on board as a consultant to help reinforce their commitment at Coles to pushing the boundaries of food innovation. MarketingMag  reported that Coles marketing and store …

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  • Causes Effect Purchasing with Aussie Consumers

    Studies show that companies who adopt a cause to promote or give proceeds to a charity connect with consumers. In fact, consumers will change their buying behaviour and switch to companies that support causes they are aligned with. In fact, 46% of respondents would buy a new brand  if it supported a cause that they cared about. It is important to note that Australians are a charitable lot with a history of supporting social causes 61% of survey respondents acknowledged they made a donation to a cause or purchased goods or services affiliated with a social good campaign over the last 12 months. The three most recognised brands for effectiveness in customer retention using cause marketing campaigns were Nivea 31.56% Commonwealth Bank 25.69% Virgin Australia …

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  • Start Cooking on the Barbie with New Accessories

    Find Your Path While you think about all your clients and then the target market your company would like to reach you understand you have to be creative in your approach.  One of the best and easiest plans to implement is to give out promotional products.  They are simple to begin with and there are thousands so you never run out of good ideas. It’s a Fun Way to Go Keep in mind that promotional products don’t always have to be serious but they do need to always be a useful item for your target audience.  Consider how your clients work and what they do within their business and then you can come up with some original ideas.  Generally the budget is going to be …

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  • Watches are Timely Attention Grabbers

    Consider Your Options Those in charge of marketing for smaller businesses may not always be aware of all methods available to market their name for greater exposure. But all companies have to do some effective marketing so they can stay in business. Your company may use TV or radio ads but within the traditional advertising spectrum there are other more modest techniques available which will prove to be more cost effective for your marketing budget. Make It Easy People talking to each other are one of the best methods for more awareness about your business, and having something to talk about is an important component of this type of advertising. So if you want people to know what your company can provide means you have …

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  • The Latest Changes from Google

    Google has been quite busy lately updating their algorithm and other features with several different changes. These changes likely affect your online presence, so we wanted to outline them to keep you updated on Google’s updates. If you have a website to promote your business, whether it is selling online or just using the website to connect online searchers to your store, then these changes at Google could be affecting you and how people searching on Google find your website, and ultimately find your business. Google is always making changes to their algorithm that affects how search results are shown, however some of the most recent changes have been pretty major ones. We will give a quick over view of the “not provided” reporting update …

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