Monthly Archives: August 2013

• Tuesday, August 20th, 2013

  Show Up in High Visibility Safety Workwear

  Use the Best Methods Being the person in charge of marketing means you are in a constantly evolving space.  It’s crucial to maintain a perspective on your industry and the marketing being done by your competitors.  If you aren’t keeping up with this angle then you are missing out on a way to grow your company and make new markets available to your company.  Knowing where you stand and where you need to go is the most crucial information you need to possess. Finger on the Pulse When you are watching the movement of your industry then you know which direction is going to be best for your company.  Having promotional products as part of your marketing plan is a crucial element for your success.  …

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• Saturday, August 17th, 2013

  Smiles Show Up with T Shirts

  Make Marketing Simple Again   On the ever turning business treadmill there is always the marketing portion to keep alive in some form and fashion.  It requires good thought processes to keep it interesting and inspirational for your clients and target audience.  Any business worth anything will involve some form of promotional products to giveaway to those who utilize your company.  You know that using these products has proven to be one of the most effective techniques ever.   No Worries Here   As your marketing team is taking a look at all the opportunities available in promotional merchandising there will be some items which are always popular no matter the audience.  We know that one of those will be the promotional T Shirt, a …

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• Saturday, August 17th, 2013

  10 Resume Myths Busted

  Some applicants have misconceptions about things that look bad on a resume. In reality these are popular myths: You need to have a high grade point average. In reality most employers do not take your grade point average into account or even ask for it. Feel free to leave that off your resume altogether. Resumes should be one page. The page length of a resume is really irrelevant. Do not add extra details to stretch it out, but do not worry about cutting out valuable information to make an imaginary one page limit. Your social media sites are off limits. Do not be surprised if a potential employer or recruiter looks you up on social media. Be prepared with professional profiles and even consider including …

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• Friday, August 16th, 2013

  Throw Around a Custom Made Ball

  Keep It Fresh Every business who wants to stay in business is constantly reevaluating what it is they are doing to attract new customers and keep current ones. It is an always moving process that requires lots of thought and monitoring by those who are in touch with the marketing realities. A tried and true way of marketing is to use promotional products, giving away free items to your target audience is a budget friendly and super effective method of spreading the word. Keep It Relevant The really important part of promotional product marketing is reviewing and monitoring the products you give away. You always want to try and use fun but useful items that will stay in the forefront of people’s lives every day. …

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• Thursday, August 15th, 2013

  How to Remove the Geo-Tag on Your Photos

  This is not a new topic, however since it has been getting some new attention in social channel lately; we wanted to help spread the word of this important security feature. If you did not know, most mobile smartphone devices add a geo-tag to photos taken with them. This means that the coordinates of your location are embedded in the coding of the photo image. There is software out there that can allow anyone to uncover the geo-tag information; and then have the information of where you were when you took the photo. It could be your home, your office, even the park near your house that your children are playing in. Of course, Geo-Tagging photos can come in handy and be a valuable tool …

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• Wednesday, August 14th, 2013

  Gmail’s New Tabs: 4 Strategies to Keep Open Rates Up

  Google recently made a big change to the Gmail inbox. They added new tabs that automatically filter promotional emails, social emails, forum emails, and update emails (confirmations and receipts) into corresponding tabs. Google’s attempt at organising emails for their users is something that marketers who send email communications to their customers need to be aware of. This filtering of emails is not necessarily a bad thing; we will cover 4 important strategies to adopt that will ensure that your emails reach the intended recipients. Communicate with Your Customers: Let Gmail users know when they sign up to look for your emails in their promotions tab. Send a special email to Gmail subscribers to alert them about the change. Finally, let Gmail users know how to …

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• Tuesday, August 13th, 2013

  A Tumbler Can Travel

  Are You Known? Making your business name known is super important and needs to be front and center in your marketing plan.  Take some time to get a plan in place if you are not concentrating on it because that is your brand and it is important for people to know about you.  One of the very best and most effective methods to accomplish this goal is to use promotional products giveaways.  We would love to be part of helping put together a plan for you! Make A Choice You may not have a lot of experience finding your way through the jungle of choices within the promotional product world but we can help with that.  We can focus your attention on some particular items …

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• Saturday, August 10th, 2013

  Use Desk Clocks for Promotion

  Pay Attention to Marketing You have to find the best way to promote your company brand on a regular basis.  There are many methods available including many of the traditional such as radio, TV and billboards.  However, everyone knows the use of promotional merchandise is a proven technique to make sure the business name is made more public.  And we want to be sure that you give these promotional products a good look.  We can help you pick a few of our best and most popular items for you to give away to your clients and target audience. It’s All Good There are so many great items to use to promote your business, some are a universal choice among many industries, or you can choose …

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• Saturday, August 10th, 2013

  Do You Check on Social Activity Before Hiring Employees?

  A recent poll from CareerBuilder.com revealed that 40% of hiring managers do check social media profiles of potential candidates to help determine their eligibility for an open position. When are job candidates going to learn not to post inappropriate photos and comments? One might think they would learn this lesson for life in general, but especially when trying to impress and land a job. Instead, many social media users make errors causing them to lose job opportunities, an issue that could easily be avoided. Of the 40% of hiring decision makers that do use social media when considering job candidates 13% said they have made the decision to reject an applicant because of something they saw on their social media profiles. Reasons for not hiring …

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• Friday, August 9th, 2013

  Discovery Channel took a Bite out of Shark Week’s Branding

  Discovery Channel’s 26th Annual Shark Week has taken the world by storm this past week. Each year, as social media reach and popularity grows, it affects media in new ways. This year Shark Week has been a media sensation, hitting social media with the speed of a shark breach. Unfortunately for Discovery Channel, their Shark Week brand took a big hit with their premiere episode that aired Sunday night. Megalodon – The Mega-Mistake Much to the dismay of Shark Week fans and shark experts, they launched the week-long celebration about sharks with a “Mockumentary” about the prehistoric Megalodon shark, speculating whether or not it could still be alive and swimming in our oceans today. The show, titled Megalodon: The Monster Shark Lives’ explored the idea …

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