Consider a Golf Day

Warm Up

So your company uses promotional merchandise all the time to market your company right?  It’s time to think about another way to use these products to further your name recognition and have a good time too!  Something to consider is to have a Corporate Golf Day for all your clients and your marketing department.  This is a big organizational effort to pull together but it’s also an opportunity to further your relationships which in turn will grow your company.

Get Together

Your marketing efforts are always beneficial and they can have even more impact when they are all gathered together on a particular day.  Of course you continue with all your other marketing efforts as usual, the social media, the TV and radio ads, because it takes all of it to make your business successful.  But if you are a brick and mortar business you can take it a step further at your local country club and bring everyone out to golf!

Which Products?

Send one item out as an invitation to the Golf Day, something small and low cost but broadcasting the date and time of the event.  Then you need to have products ready to give out as people arrive, and they need to have a really practical benefit for those who will be participating that day.  Some ideas are:

• Balls
• Visors
• Sunscreen
• Towels
• Tees

These will actually be used immediately by those who are on the golf course, so they are a solid investment for your business.

18^th Hole

Then at the end of the day make the decision to purchase some really good products for awards to those who win the different competitions.  Something like a good pair of binoculars will be a “real” award, something that can actually be used.  This will keep your business name in their hands and on their minds!