Tag Archives: trade show tips

• Friday, April 5th, 2013

  Trade Show Tips:

  Attending trade shows is a great way to find vendors and learn industry trends. Take the hassle out of trade shows with our easy tips of what you can do to make your trade show as successful as possible. Make a schedule: call ahead for appointments and schedule as many as possible.   Review the agenda and map of all the vendors.Plot out where you will go, leave extra time for meals, bathroom breaks, and any other unexpected appointments that might take up some extra time. Prioritise who you want to or need to see, to make sure that gets cross off the list first.   Pack extra. Bring extra clothes and extra shoes just in case, you do not want to be left in …

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• Thursday, November 8th, 2012

  Trade Show Boot Camp

  Trade shows can be profitable, educational and entertaining, but trade show survival is vastly different than your routine around the office. Here are some tips to make the trade show experience valuable and pain-free as possible. Prepare as much as you can before you leave for the show. Have your talking points and schedule laid out for you to reduce hassles. Prepare the one “engaging” question for your booth attendees. “Are you enjoying the show?” is OK, but trite. “Have you seen our latest promotion?” is better. Leave your new shoes at home. Ah, but you bought new shoes for the show. Leave them. Most large trade shows are housed in convention centers or other airplane hangers where you can expect to be walking on …

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• Saturday, November 3rd, 2012

  A 6 Pack of Ideas to Make Sure You’re Popular at the Trade Show

  Business people have such wildly differing views of what their attendance at the trade show is meant to accomplish that it’s useful to take a fresh look at what attendees can hope to accomplish and how to achieve it. If you were to make a checklist of the goals of the trade show, it might look like this. 1)  Face-to-face meetings with companies we’re doing business with to get signed deals, or deals that can be finalized and signed shortly after the show. 2) Find out what the competition is up to by talking to your customers or to the competition itself. Don’t make this look like an inquisition, competitors are always talking and can gain valuable information from each other, as long as you …

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