Tag Archives: marketing

• Saturday, April 27th, 2013

  How to Setup a YouTube Channel for Your Business

  

  We recently featured an article about YouTube’s new OneChannel and how to get more exposure for your business using YouTube. Now, we want to take it down to beginner level for any businesses that are looking to get started on YouTube with a new account and channel. Here is how to get a YouTube channel set up so that you can begin loading videos and getting increased engagement with your target audience. If you already have a Google Account for any other of Google’s products or services, then you will just need to go to YouTube.com/user and follow the step by step instructions to get your account and channel set up. The step by step setup and instructions are fairly easy and self-explanatory. There both …

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• Wednesday, April 24th, 2013

  Facebook Home – A Step Up For Mobile Marketers

  

  Facebook just recently announced the newest version of Facebook for mobile devices, an application for Android phones called Facebook Home. It is a new concept for your smartphone, gearing your actions towards the people you want to connect with instead of the applications that connect you to all of Facebook. They have studied what actions mobile users take most often and set it up for you to easily access just those features first. “The home screen is the sole of your phone” explains Mark Zuckerberg.   You look at it about 100 times a day and because of that, the experience should be personal. That is the reason behind the new suite of applications called “HOME”. So what is Facebook Home? It is a family of …

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• Wednesday, April 10th, 2013

  Online vs. Offline Retailer Sales Trends in Australia

  Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report  sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB’s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are …

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• Saturday, April 6th, 2013

  How Coca Cola ‘Outfizzed’ the Competition with Social Media and Personalisation

  This is a marketing case study that is about a very interesting personalised campaign that Coca Cola ran over the summer of 2011. The results show the importance of personalisation in marketing. The Coke campaign made people feel special similar to the way promotional products make people feel important. Backstory: In an effort to adapt to the changing environment of how people connect with each other, Coke launched a campaign aimed at connecting friends online and offline with the goal of increased branding and sales during the summer when sales are always strongest. Objectives: The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again. Strategy: Coca-Cola wanted to promote the …

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• Thursday, April 4th, 2013

  A Titan Torch Lights the Way

  Bright Lights for Marketing When you are in charge of marketing it is never simple but it can bring a smile, taking clients out to dinner, giving out free gifts, it’s all a bit of fun.  But in reality you do have to be paying attention to what will be the most successful for your particular product or service.  This has some heavy implications because increasing the name recognition of your business is what will make you more successful. This goal is very simply accomplished by using promotional products in your marketing plan. Keep Moving Forward Amongst all the wonderful benefits that come along with implementing promotional merchandise one of the most significant is the fact that every marketing budget can find something that will …

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• Sunday, March 24th, 2013

  Australian Marketing Trends for 2013

  A recent study on the state of digital marketing was conducted by ‘The APAC Digital Marketing Performance Dashboard 2012‘ and was released by the CMO Council in partnership with Adobe in late 2012.  The report clearly shows a trend toward digital marketing for all businesses regardless if they are selling online or offline and even if they previously only practiced traditional marketing methods, with Australia trailblazing the way into the interactive marketing world. The study revealed that “Australian marketers are more advanced digital marketers than their Asia Pacific counterparts, exhibiting higher levels of spend and a more extensive use of digital techniques; 41% of Australian marketers invest 25% or more of their total marketing budgets on digital. This was well ahead of any other APAC nation.” Key local …

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• Friday, February 8th, 2013

  Look Sharp in a Promotional Apron

  All Businesses Included Some of the fiercest competition among different businesses is between eating establishments.  The failure rate on new restaurants is some of the highest, especially the new ones, but older ones can succumb too.  So they are some who need to be especially keen on marketing and expanding their awareness to the public.  Those of you who are behind the scenes on these dining locations are doing everything you can to be sure they succeed. Step Forward The most positive method you can have for helping them to succeed is to participate in promotional products plan to hand out perfectly timed merchandise.  Now coasters for the tables are good but a product which will really be beneficial is the promotional apron.  These are …

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• Tuesday, February 5th, 2013

  The Largest Ad Agency in the World

  Let’s face it, sometimes the marketing business can be a Royal Pain. You offered them Plan A, B and C. Plan A was too expensive, Plan B didn’t move them, and Plan C doesn’t move you. You only included it to give them another choice, and that’s the one they’re looking at, unless you can come up with Plan D. But you’re out of ideas. Where to turn? How about the telly? Yes, there’s a supermarket of thousands of marketing ideas, some clever, some so jaw droppingly dumb that you laugh out loud. But you have a leg up on the poor defenseless consumer. You see this stuff all the time. The best ad ever was a National Lampoon parody featuring a big eyed dog …

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• Saturday, January 26th, 2013

  Marketing in “Tough Times”

  

  By now, everyone has heard the expression “marketing in tough times” so often that it’s become a cliche. But, then, most cliches have the ring of truth–that‘s why they’re cliches–and after while it is true that if something goes on long enough it will become the “new normal” and people will adjust their expectations to whatever that might be. At some point, “tough times” gets “baked in the cake” as they say on Wall Street. This doesn’t mean the economic conditions still won’t be a factor, it just means certain conditions will be taken for granted as we discuss future business plans. But we’ll still need to be marketing. Why consumers buy or don’t buy has always been something of a mystery with many different …

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• Thursday, January 10th, 2013

  Does Your Website Engage?

  Web hits, click throughs, and page views are all ways to measure Website engagement, but they don’t tell the entire story about whether a Website is engaging its audience. Not all metrics are created equal nor are they useful for every audience. Take the various news portals, like Yahoo, Drudge, etc. They get tens of millions of hits from surfers who may stay there only long enough to scan the headlines. Is there stickiness? No. Will news hounds be back later in the day? You bet. Since the news portals have heavy ad traffic, one must figure that this mode of marketing is working well for them. Some Websites are going to be limited in their audiences through no fault of their own. They may …

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