Now is the Time All of your clients deserve the best from you; after all they are what keeps you in business, right?  So when you are looking for something new to give them in order to show your appreciation you definitely look at all the available and new promotional products.  So many new and shiny products are available but there are some which work better than others. Decorate Your Clients So when you are looking you kind of want to follow the current trends out there amongst the general populace.  Something that is fun and decorative and a good reminder of your company is a Promotional Silicone Wristband.  Very popular with lots of people right now you should jump on this bandwagon to promote …

The reason spectators spend billions of dollars watching sporting events is that at the end of the contest there is a winner and a loser. Few things in life, however, are as clear cut as the outcome of a football game. The question of “did we succeed?” must always be paired with the question “from where did we come?” If we’ve launched a brand new product to a national audience under tight budget restrictions and a subpoena by the government, and…you get the idea. As marketers, however, small business owners and boards of directors are going to want to know “how did we do?” and that is why an industry was developed to track viewership with electronic boxes or why advertisers speak of “impressions,” however …

Look Ahead We all know it is smart to use promotional products to increase our customer base and name recognition.  So no need to repeat what we already know about how budget friendly and easy it is to get a promotional product plan put in place, right?  But there are times when we need to look at some special items for some special clients due to unusual circumstances. Something Different There are some periods of time when the typical, normal types of promotional products are just not what you might need.  A client may be going through a special time in their lives, or an employee might have met a certain goal or maybe it’s just the right time to do something a bit above …

Web hits, click throughs, and page views are all ways to measure Website engagement, but they don’t tell the entire story about whether a Website is engaging its audience. Not all metrics are created equal nor are they useful for every audience. Take the various news portals, like Yahoo, Drudge, etc. They get tens of millions of hits from surfers who may stay there only long enough to scan the headlines. Is there stickiness? No. Will news hounds be back later in the day? You bet. Since the news portals have heavy ad traffic, one must figure that this mode of marketing is working well for them. Some Websites are going to be limited in their audiences through no fault of their own. They may …

Look Around When you are the one charged with keeping the marketing plan fresh and exciting you have a pretty good job on your hands.  It is hard to continuously come up with new ideas and plans to keep your business moving forward.  But the nice thing about this is you can always fall back on promotional products because there are hundreds to choose from so there is always a new product available. Multitudes These multitudes of products give you the opportunity to try new things pretty much on an ongoing basis.  This is good because people sometimes tire of the typical such as sticky notes and pens; they sometimes are ready for something a little more varied.  Not that those products are necessarily bad …

Marketing can be a lonely enterprise. Sure, at first it’s fun to know you have a hand, or maybe an entire arm, in fashioning a message for your product or client, but soon enough the marketer is confronted with the “down in the weeds” decisions over medium (print, TV, Web?), message, cost, and reach (who do we want to see this?). One advantage marketers have is that good and poor examples of marketing abound. You’re throwing them away with the junk mail. You’re flipping around them on TV. You’re buzzing by them on the radio. You’re failing to take notice of them on the Internet. Why? Do they lack impact? Are they merely annoying (see: Geico lizard) or are they downright insulting (beer ads)? What …

Going Forward Always in life we are following our schedules, and this includes the marketing types who have to figure out how to push their companies forward.  Sometimes this becomes a drag and we need to take a break from all the serious aspects of marketing.  Using promotional products is a no brainer and it can provide more fun for you and your target audience. Try to Enjoy All of your clients and prospective clients are doing their daily grind, getting up early every day, showering, going to work, taking care of kids, doing personal financials into the night, etc.  So it’s up to you to try and make their load a bit lighter, a bit less stressful.  When you look at your promotional products …

Calmness Needed All the businesses have been on modified holiday schedules lately so that means the work is piling up!  With the schedule getting back to normal it’s a good time to look around and see about handing out some more unusual promotional goodies.  Not that the typical promotional goods aren’t doing a good job but sometimes it helps to shake it up a little bit. More Fun Most of the time it is a good idea to giveaway useful merchandise which typically means something people will use during the course of their business day, pens, pads and the like.  But other times it is good to find a still useful item but a thing that is a bit more on the fun and different …

Every marketer may dream of writing or producing or executing an ad that takes consumers and your market by storm, but one can argue that marketing to other industry professionals–what one would call business to business marketing–can be just as lucrative, and infinitely more sensible. For one thing, businesses–unlike consumers– are always buying expensive things and some corporations have personnel dedicated to buying products. For another, you should be able to identify with some certainty potential customers. It might be as easy as pulling out an industry directory, or attending a major trade show, such as the Consumer Electronics Show. Your B2B customers will be much more knowledgable about the product area than we could expect from consumers: they will want to know about the …

Life in the Fast Lane For all of you out there doing your job to promote your company it’s time to look at something new and different.  Promotional products are definitely the way to go for any company looking to expand their brand recognition and grow their company.  Using promotional items that are useful and fun are definitely the way to go. Move Forward There are tons of companies now who require identification to be displayed by all their employees.  It used to be just hospitals and high security areas that wore identification but with all the increased security put in place it seems almost all employers want their employees identified as such.  It seems a reasonable request and has generated a brand new popular …