There are many different business and marketing events happening in Australia all the time and we wanted to highlight a few upcoming events for you that you might want to add to your calendar if they are happening in your area. These different business and marketing events are great places to learn best practices and meet new colleagues, connections, as well as potential clients or customers. Melbourne SEO Meetup 10 July 2013, Melbourne SEO stands for Search Engine Optimization.The group share tips and advice on becoming a better web marketer or developer (whether you are a sole trader or part of large agency). This group meets on the second Wednesday of the month, it’s free to join.   2013 IAB Australia Awards Ceremony 11 July, …

Networking events are a great way to make connections and meet new colleagues or potential clients. Connecting with other businesses at local networking events can help you get that much needed exposure for your business, however walking into a room full of strangers is often daunting for most people. If you host events that include networking, in order to successfully help your attendees achieve their networking goals, there are different networking activities that you can do to help facilitate those connections. Here are some ideas: Speed Networking: Similar to the concept of speed dating, this activity insures that everyone gets to meet everyone else at the event, just for a couple minutes. This quick meeting is long enough just for introductions and a business card …

Find Your Options While a business spends some time looking around for some effective marketing methods to help them grow their name recognition they begin to realize how many choices are available.  A marketing manager has an overwhelming variety of promoting the company and they all say they are the best.  But in reality there is only one method which works for every business and is a true powerhouse in the marketing arena and that method is using promotional products. Wow!  Look at All of Them! Whenever you choose this option your first reaction will be amazement at the numbers of products available for customization and giveaway.  However, there are certain products which really pack a better punch than others, so when you are looking …

Take a Break Every business is now headed into that time of year when everyone becomes a little more relaxed.  And with a different feel to the workplace sometime it is a good idea to make a change in your marketing plans.  Any opportunity you have to make a switch in advertising you should take it, that way it’s not the same old thing every time. Different Strokes You are sure to be using promotional products in your marketing scheme and most of the time it is a good idea to giveaway useful merchandise which typically means something people will use during the course of their business day, pens, pads and the like.  But then there are times to switch it around, to find a …

In many cases being a little strange or having a tendency to go off the beaten path can get people into trouble in the work place. However, in the case of marketing and advertising, creativity can be rewarded. Ads should stick out and be memorable, finding a balance between cutting edge and over the top. In many cases, ad campaigns do not even have to focus on pushing what the company sells. Some branding and building awareness is always a good thing, especially when the campaign drives attention. Take, for example this outdoor billboard campaign for an Irish Restaurant in America called Garcia’s. Their campaign received national attention and drove business to the restaurant. Notice how the advertisement didn’t have to mention anything about the …

Logos can be very valuable for a business and help a great deal with branding. Especially in today’s digital world, logos are very important when it comes to helping your business get recognised, remembered and stand out among the competition. Here are 5 rules for branding from the MarketingProfs. 1. The Right Fit Is your logo appropriate for you and your industry? Some industries have a theme in terms of logos; if you’re not in step with the rest of the crowd, you could get left behind. 2. Simplicity Complex images are harder for your target audience to recall. Simple is better with many things and especially with logos in this case. 3. Avoiding Special Effects Similar to the point above about simplicity, keep the …

Making Your Way Smaller businesses may not always be aware of all methods of marketing their name for greater exposure. But all companies have to do some effective marketing so they can stay in business. Your company may use TV or radio but within the traditional advertising spectrum there are other more modest techniques available which will prove to be more cost effective for your company.. Consider This Word of mouth advertising is one of the best methods for more awareness about your business, and having something to talk about is an important component of this type of advertising. So if you want people to know what your company can provide there has to be a way to introduce your company to them.  The simplest …

For businesses that participate in trade shows, selling their products and services there are an important part for the success of the business. Although exhibiting at a trade show is already quite expensive, one extra expense that you might not have thought of could be worth its weight in gold. Hiring a host or hostess for your trade show booth can make for a very inviting and welcoming experience for guests and shoppers. Depending on the type of business you have and the traffic that comes through your booth at a trade show, a host can: Help navigate the traffic Welcome people to your booth Organise any lines that form Make sure that each shopper sees the salespeople in the order that they arrived Manning …

Check Out Your Alternatives It is normal for every business to be searching for the best marketing method available because business has to move forward for good and steady growth. Often most businesses find the traditional TV and radio advertising to be beyond their budget.  Choices abound for methods beyond those but one of the best and most effective is using promotional products to increase brand recognition. Guarantee Promotional products are the guarantee for your business growth and rapid brand expansion.  These products involve customizing and giving away so as to make your name more widely known. Most people who receive these don’t even realize that you are marketing to them, a useful and fun something for free, it’s all good!  It’s critical that you …

Job interviews are stressful. There is really no way around that because they are so important – for both parties involved. So what do you do if you are being interviewed and you realize it is not going well? Here are some Do’s and Don’ts that can possibly change the fate of the job for you: THE DON’TS: Do Not: mention the awkwardness. Instead, try to relax and turn it around with increasingly better answers. Your interviewer will likely appreciate you having the gumption and the where-with-all to take a bad situation and make it better. It will show your potential new boss that you do not give up easily and that you can be creative and perform in high-stress situations. Do Not: keep the …