Day after Day Our time passes in such a rapid fashion every day we all have to make it slow down every once in a while to consider in what direction our businesses are moving.  This truth for those in marketing in both businesses small or large means taking a look at marketing methods regularly.  The choice available of what direction to turn can be overwhelming at times as you try to keep your business on track. Make the Right Choice When you hit pause to stop and consider where you are and where you are going one method you know you will continue to keep in the plan is the promotional product portion.  This is a proven method for furthering the business name and …

What Are Your Alternatives for Reaching Your Target Audience Socially? Facebook is always changing, that’s no secret. It seems the real challenge is finding a way to cut through the noise and reaching your customers socially to engage them. Facebook has been gradually reducing the reach of organic posts by brand pages in an effort to get businesses to switch to paid or sponsored listings. This started in 2012 and then made another algorithm change in December of 2013. Advertising agency Olgivy has been tracking the results of Facebook’s algorithm changes. Olgivy has released a study  they did, detailing the current organic reach of over 100 Facebook brand pages that they manage accounts for. Analysing the reports inside the pages’ insights and released the summary, …

Push the Envelope As the economies improve it’s time to really increase the focus on your marketing budget and which promotional products on which you spend those dollars. So there are free giveaways and then there are premium free giveaways, and those of us here realize the importance of making sound marketing decisions.  Give us a chance to help you make good decisions about which promotional products will benefit your business the most. Giving is the Key Your business is probably aware of all the benefits if promotional merchandise has been used in the past to spread name recognition about your business.  But repetition is a very good thing when it comes to making your business stand out from the others. Promotional products are free …

On the Look Out If you have used promotional products in the past you know they are an effective method for promoting your business. But you probably have given out the typical types of items, pens, mugs and tablets. While all of these items are solid and useful, they are the common items which every business gives away. To receive more notice for your brand and business we suggest it might be time to look for a new item, an item that is very handy and useful but different than the ordinary, everyday merchandise. There Really is a Reason The concept for giving out useful and fun items makes sense. By using the product the logo is being seen by the one who is using …

A study conducted by IBM exposed that Australian business leaders are not as influenced by consumers as other countries. Based on the findings, you can expect this to change in the future because 87% of Australian C-suite members plan to triple their efforts to collaborate with customers. That is up from 29% who say they have strong collaboration with customers today. IBM’s study interviewed 97 Australian C-suite leaders. The focus of the questions was on customer empowerment and responding to consumers’ rapid digitisation. Here are some other findings from the study: Less than 50% are strongly influenced by customers today, 87% called out customer collaboration as their top priority over the coming five years, 92% will choose digital as the lead channel to engage with customers in the next three to five years and Two-thirds currently feel they …

Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study  conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don’t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader   Photo Credit     Photo Credit  

New Australian Privacy Principles go into place on 12 March 2014. Is your company compliant? We have tips for you on how to get compliant with the new Australian Privacy Principles (APPs) and how to make sure that your email campaign is still effective at turning a return on investment. What is the Australian Privacy Principles? The new Australian Privacy Principles are set to replace the old National Privacy Principles and Information Privacy Principles. It will apply to organisations as well as both Australian and Norfolk Government agencies. Below are the 13 principles, as listed below, but you can read them in detail on http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-17-australian-privacy-principles or www.comlaw.gov.au. Part 1: Consideration of personal information privacy Australian Privacy Principle 1 — open and transparent management of personal …

Use the Best Marketing People everywhere in every walk of life love to receive free gifts, so when you are looking for powerful marketing then look no further than promotional products. Most people view promotional products as a gift, so they don’t realize the marketing that is being directed at them. These many and varied items are the easiest thing to give out in order to promote your company effectively and on budget. Take It Easy Once you start to review all the products you want to keep for giveaways it’s beneficial to have a defined range within your marketing budget that varies from low price to high price.  This way you always have the right item to grab last minute if a situation arises …

You Make the Decision While you go about accomplishing your marketing duties you consider all your good customers and wonder what you can do to show your appreciation.  The majority of businesses choose to give away free items to these wonderful customers to say thank you and to encourage them to continue using their services.  We can help you to you choose the most popular and useful items available within our massive inventory. Take Off Our selection of promotional merchandise has something for everyone but there are some items which stand out a bit more than others.  We are excellent at matching up our clients with just the right product, we have tons of experience and a high number of satisfied clients.  Every client has …

Promotional products are very popular at trade shows and exhibitions since they are often used to entice attendees over to your booth amid so much other similar competition. Therefore, it is important to choose the right promotional gift that will allure and attract potential buyers to your booth. Choose promotional products with the following three traits to ensure that buyers will come to your booth and will keep the promotional gift so that it can do its job of reminding the recipient and other he or she comes in contact with about your brand. Choose a promotional product that represents your brand. Choose a promotional product that is useful to the recipient. Don’t skimp on finding a branded gift that your target audience will want …