Category Archives: Australian News

• Friday, October 11th, 2013

  Causes Effect Purchasing with Aussie Consumers

  Studies show that companies who adopt a cause to promote or give proceeds to a charity connect with consumers. In fact, consumers will change their buying behaviour and switch to companies that support causes they are aligned with. In fact, 46% of respondents would buy a new brand  if it supported a cause that they cared about. It is important to note that Australians are a charitable lot with a history of supporting social causes 61% of survey respondents acknowledged they made a donation to a cause or purchased goods or services affiliated with a social good campaign over the last 12 months. The three most recognised brands for effectiveness in customer retention using cause marketing campaigns were Nivea 31.56% Commonwealth Bank 25.69% Virgin Australia …

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• Thursday, July 4th, 2013

  Upcoming Business & Marketing Events in Australia

  There are many different business and marketing events happening in Australia all the time and we wanted to highlight a few upcoming events for you that you might want to add to your calendar if they are happening in your area. These different business and marketing events are great places to learn best practices and meet new colleagues, connections, as well as potential clients or customers. Melbourne SEO Meetup 10 July 2013, Melbourne SEO stands for Search Engine Optimization.The group share tips and advice on becoming a better web marketer or developer (whether you are a sole trader or part of large agency). This group meets on the second Wednesday of the month, it’s free to join.   2013 IAB Australia Awards Ceremony 11 July, …

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• Thursday, June 13th, 2013

  67% of Australian Tweens Use Social Media

  If your target audience is the tween market, and if you previously thought most tweens were not using social media because of the age restrictions, think again! Despite the 13 year old age restrictions on most social media sites, two out of three Aussie Tweens are using some form of social media online. These new statistics are in courtesy of a McAfee survey of 500 young Aussies. That figure includes 28% who use Skype and 26% who use Facebook. Although parents may not be too happy with that, it is still something to keep in mind when marketing to an untapped target market of tween social media users. Even if directly targeting tweens is not part of the normal online marketing strategy, keeping in mind …

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• Thursday, May 30th, 2013

  Popular Trade Shows in Australia and around the World

  

  Trade shows, also called expos or fairs,are world famous and the best way to see industry specific innovations, products and catch first hand glimpses of the future of that particular industry. It is an important part of many business’ shopping and product sourcing as well as education. Here are 5 of the top Australian Trade Shows: CeBit: The largest business and innovation trade show that takes place in Sydney’s Darling Harbour. Technology Trade Fair for the Information Communication and Pro AV System Integration Industry: Wins the award for the longest name, but it pretty much describes what it is. Australian Tourism Exchange: The leading trade show for tourism in the southern hemisphere. Sydney Boat Show: A very popular show for boat enthusiasts, and in addition …

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• Wednesday, May 22nd, 2013

  Cleaning Your Office and the Positive Feng Shui Effects

  

  Some of the most forward-thinking corporations in the world today, including companies Orange, McDonalds, Virgin, Coca Cola and HSBC, invest inFeng Shui at their offices and work places because they recognize the value for increasing growth, profitability and gaining a competitive edge. One of the most important work place aspects that Feng Shui teaches is to reduce clutter. Reducing clutter is important in any office space, whether you practice other Feng Shui principles or not. However, the reason for reducing clutter in Feng Shui is that it reduces the “clutter” in your mind and allows for freer thinking, organization and increased productivity; when your chi is able to flow, so can ideas. If your employees are being unproductive, are losing concentration, lethargic, or even sick, …

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• Saturday, May 4th, 2013

  Employees’ Mobile Device Usage Favoured by Business Management

  No too long ago a survey about employees’ usage of mobile devices would have likely had quite the opposite headline. However, in today’s modern mobile and digital world it is refreshing to see small to mid-size business “bosses”  are recognizing the importance of mobile devices and that employees can use them for productivity and to better their performance and organisation skills in addition to other benefits. This recent survey from Sage North America shows us that 4/5 of the leaders of small to mid-size businesses say that mobile device usage has a positive effect on productivity, The mobile applications most commonly used by SMBs are for keeping business contacts organized (31%), scheduling (26%), and tracking/assigning tasks (23%), according to surveyed SMBs. Only 2% of respondents …

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• Thursday, April 18th, 2013

  Earth Day in Australia 2013

  

                            We want to acknowledge Earth Day coming up on Monday April 22, 2013. Taking care of the environment and our Mother Earth is something that is important to us at Brandme and should be equally important to all businesses that can help in making a difference conserving resources. Here are a few ways you can help Landcare Australia is a partnership between the community, government and business to carry out environmental protection in Australia. It will be planting 100,000 trees through the Avatar Home Tree Initiative. Under this project, 28 species of trees will be planted. Green Earth Blog featuring ideas on how Australians can lower their carbon footprint and also ways …

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• Wednesday, April 10th, 2013

  Online vs. Offline Retailer Sales Trends in Australia

  Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report  sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB’s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are …

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• Sunday, March 24th, 2013

  Australian Marketing Trends for 2013

  A recent study on the state of digital marketing was conducted by ‘The APAC Digital Marketing Performance Dashboard 2012‘ and was released by the CMO Council in partnership with Adobe in late 2012.  The report clearly shows a trend toward digital marketing for all businesses regardless if they are selling online or offline and even if they previously only practiced traditional marketing methods, with Australia trailblazing the way into the interactive marketing world. The study revealed that “Australian marketers are more advanced digital marketers than their Asia Pacific counterparts, exhibiting higher levels of spend and a more extensive use of digital techniques; 41% of Australian marketers invest 25% or more of their total marketing budgets on digital. This was well ahead of any other APAC nation.” Key local …

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• Friday, October 12th, 2012

  New App Lets Marketers “Floq” to Their Audience

  Perth-based developer Floq has what it calls a “ground breaking” free, online survey app designed for business owners and market researchers. Floq said its app is aimed at “changing the way products, people and companies compare themselves to the rest of the world.” Floq allows marketers to gather feedback about their teams, products and companies and compare those results to others in their industry. Floq co-founder Jonah Cacioppe says the company’s vision is to help marketers see the “bigger picture.” “If you ask a few questions to your customers about what they think of your new branding, there’s currently no way to find out how their opinion compares to everyone else out there,” Cacioppe explained. “Getting feedback from customers is useful; but knowing how your …

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