Super Bowl Ads set to Bring Innovation to Commerce

The Super Bowl is all set to air in the US on Feb 2nd. This is the one broadcast of the year where the stars are more likely to be Coca-Cola, H&M, Mars, Audi, Bud, and Cheverolet instead of the athletes of The Seattle Seahawks and The Denver Broncos. Each of the brands has dropped $4 million US for a 30 second spot to air during the football championship game. Each year the commercials gain more and more attention. Last year’s Super Bowl was the culmination of brands taking to social media during the game and making more headlines than any of the teams or the game itself.

The Social Media Super Bowl

This year, no doubt, each brand will be trying to outdo the other and capitalise through social media the same way that Oreo, Tide, Audi, Walgreens, and several other brands did. During the infamous blackout during the stadium, many brands took advantage of the down time and took to social media; much like most of the rest of the world did as they waited for the lights to come back on. Using trending hashtags along with tweets, the brands were able to get more exposure than through commercials for free. Some brands did not even spend millions on a Super Bowl ad, but still made headlines and social media branding history. Here are links to two different articles that show some of the Super Bowl Twitter Tweet MVPS: MarketingLand and Digiday.

New Television Commercial Innovations

H&M clothing company is set to launch a new type of innovative television commercial during the Super Bowl. David Beckam will be starring in the commercial once again modelling underwear. But this year, Samsung Smart TV owners will be able to purchase the underwear with their remotes. H&M is betting on innovation, convenience, and Beckam’s ability to make others want the underwear he is wearing. All three are good bets. This is also the beginning of t-commerce; the phrase that Samsumg is using to describe buying from smart television technology.


Leave a Reply