Monthly Archives: August 2013

• Thursday, August 8th, 2013

  Eco Bags Will Carry You Far

  Look for Something New You need promotional items for plenty of reasons in business. If you want to add even more value to them you can use Eco-friendly products. The fact that they have more value means they will do more for your company than just get exposure for your company logo. When people see that your company believes in protecting the environment it makes them feel better about using you for goods and services. Method Madness There is no method with more effectiveness than promotional merchandise for getting your business out in front of the public, and using these types of products makes it even better. You won’t have to look far to find these types of products. There are plenty of different things …

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• Wednesday, August 7th, 2013

  Trade Show Marketing for the 5 Senses:

  For most trade show exhibitors, the trade show gives you the chance to interact with your customers, so make sure that your marketing tactics appeal to all of the 5 senses. Sight: Of course, sight might be the most obvious of the senses to appeal to at a trade show. Make sure that your trade show booth is visually appealing and informative. Smell: Scent is a great way to communicate and influence emotion as well. Here are some details on scents and their emotional effects from the Scent Marketing Institute. SCENTS AND THEIR ASSOCIATED EFFECTS Safety, security and nostalgia: Talcum powder Increased alertness: Peppermint, citrus Relaxation: Lavender, vanilla, chamomile Perceiving a room as smaller: Barbecue smoke Perceiving a room as bigger: Apple, cucumber Be more open to buying expensive furniture: Leather, …

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• Tuesday, August 6th, 2013

  Why You Should Use Promotional Products

  Stay Ahead Are you wondering whether you should use promotional products in your business?  The answer is very simple, yes.  There is no logic for not going ahead and making this part of your marketing plan.  You should step forward and take advantage of one of the more popular and effective ways to make your business more well known. Items That Matter Having promotional products in the marketing mix is fun along with useful because everyone wants to get something free.  It’s a no brainer! So simple and easy to start The variety is endless All of them can be customized to your specifications Something for every budget Incredible expansion of name recognition There is no issue with making a decision to start using all …

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• Saturday, August 3rd, 2013

  LinkedIn Adds Sponsored Posts to Member Feeds

  LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

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• Friday, August 2nd, 2013

  Top Business People to Follow on Google Plus

  One of the challenges that businesses face when trying to keep up with the latest business news on social media is filtering through all of the other noise and distractions that come along with social media. Google Plus is an excellent source for finding news and information that is trending in social media without too many distractions of funny photos and baby pictures that you might get caught up in on Facebook or Twitter. The website UpCity.com recently posted 40 different Google Plus accounts you should follow for your business. They are in two different articles part one  and part two  on their site and the list conveniently breaks the list down into different types of business pages on Google Plus: business people, pages about …

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• Friday, August 2nd, 2013

  Warm Weather Fun in the Backyard

  Look at Them Closely The number of choices you can discover in great promotional items can be so great that it makes it hard to choose which ones will bear your business name and logo to advertise for your company. Having items that are relevant to your company is one idea to promote it but another better idea is to giveaway products that your clients will use daily. Just for Fun Those items which can be put into use during social times are really effective because they will be exposed to even more people than just your client base. It could be at a backyard BBQ or at a tailgate get together; the backyard promotional items will be the most useful for them. Just Relax …

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• Thursday, August 1st, 2013

  Reducing Clutter in Your Office Can Increase Productivity

  Maintaining a clutter-free office space is actually more important than you might think. There are actually many reasons to keep your office space not just clean, but clutter free. Feng Shui Principles and Eliminating Clutter Over the past several months, we have been covering different Feng Shui techniques and how they can improve your office environment in many ways. Feng Shui is an 8,000 year old ancient Chinese discipline that has some very practical uses in modern day offices like ours. In studying up on Feng Shui principles, when it comes to office and work spaces, one of the most important rules is to keep the office clutter-free;  we are not just talking about a clean office space, we really mean clutter-free. Offices can be …

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