Surge in Mobile Searches Increases Need for Responsive Website Design

Mobile search is increasing exponentially. With tablets and smartphones becoming more popular by the day, it means that more searches are conducted on these mobile devices, and that is where the responsive design comes in. Responsive design is the style of design that ensures that your website will show up on any size phone or tablet.

The days of websites being accessed only on a desk top computer or laptop are gone. New studies predict that tablets will outsell desktops  this year. In the e-commerce space, “mobile commerce is a super big deal,” asserted First Round Capital Partner Chris Fralic. In the fourth quarter of 2012, he said, 13% of all e-commerce was mobile commerce.

A Google study  on mobile search reveals how the mobile search is growing. Mobile search habits reflect online shopping and influence purchasing decisions for both brick and mortar businesses as well as online retailers. In addition, mobile searches are not always done “one the go”, for convenience reasons many searches on mobile devices are done while at home or at work.