Archives for May 2013

Monthly Archives: May 2013

Tuesday, May 21st, 2013

Keep It Cool with a Cooler Bag

Keep Your Cool Don’t get overwhelmed when trying to come up with a fresh approach to market your company! There are many avenues to pursue but by far the most effective for most types of organizations is using promotional products for giveaways. This is a proven method for spreading your name recognition in a budget friendly way. Bag It Narrowing down the extensive product list is your next step, but one of the most useful promotional items has to be the bag. Using promotional Cooler Bags combines the best of both worlds, both a bag and an insulated cooler; it is a fabulous way to get your company name or logo noticed. They get a lot of use and have a nice amount of space …
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Saturday, May 18th, 2013

Online Credit Card Fraud Signals

Fraudulent credit card transactions are one of the most frustrating challenges that ecommerce website owners face. Here are some tips for singling out a bad apple before accepting an order from a criminal. This is a worldwide problem that plagues all types of businesses. Here are four factors to look at when trying to determine if you will be safe filling the order. The tricky part is that any one of these factors could mean that it is fraudulent, but nothing is definite. If an order you receive has any of the issues listed below, you should take a close look at the order and check into it further.Here is a breakdown of each of the six “red flags” on ecommerce orders. Address Verification System …
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Friday, May 17th, 2013

What Influences Purchasing?

The e-commerce company BigCommerce recently did a study on purchasing decisions to see what factors affect purchasing online. It is illustrated in the infographic below, but we will highlight some of the statistics for you: What Factors Influence Online Purchasing: Product Quality 56% Free Shipping 49% Easy Return 35% Customer Reviews 33% Visual Search 30% Great Navigation 26% Checkout Ease 24% Multiple Options 24% Special Size 12% New Product 10% Most Important Features of a Multi-Channel Retailers: Competitive Pricing 80% Online Purchase 62% Delivery Speed 54% In-Store Pickup 45% Loyalty Rewards 38% Online Reviews 38% How-Tos& Demos 36% Store Pickup 33% Word of Mouth 32% Social Advice 18% How the Web Impacts Shopping: 62% of shoppers research big-ticket items in-store before buying online 9 out …
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Friday, May 17th, 2013

Different Types of Trade Show Displays

The trade show displays you choose can determine the success of the show since you need to find the right way to show off your goods and have enough room for the sales people to engage with booth guests. Here are 7 different types of displays that you might consider for your next trade show: Truss Trade Show Displays A truss trade show display is a modular display that creates a modern, hi-tech, industrial feel which is also lightweight, compact and offers the ability to reconfigure and scale your display to fit a variety of booth sizes. Pop Up Trade Show Displays You can build a pop-up display with custom features to make your pop-up more functional than ever before. And, pop-up …
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Thursday, May 16th, 2013

Your Message Will Stick with a Promotional Magnet

Staying in Budget Everyone needs some sort of low cost business promotion right now, because this economic climate means you need to be cautious with your money. A simple good investment to use for your business is promotional merchandise. These items can assist you every step of the way with making your business grow. There is no doubt that making your business bigger and stronger is something that you do every day. Different Business Cards Giving out business cards is always a good first step, but you could take it a bit further and use promotional magnets instead. With a magnet you have something that will be kept and stuck to something. They are sturdier than paper business cards, so they don’t fall apart as …
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Wednesday, May 15th, 2013

Think About Ordering Your Calendars Now

Timing is Everything In the world of promotional marketing the organizers and calendars is a very popular category. There are numerous businesses who give away promotional calendars; these are great because they are in front of the client all year. Now is the time to start thinking about placing orders for next year’s batch. This type of marketing should continue be in your businesses plans for expanding your name recognition. Something for Everyone The promotional Calendars come in a wide variety of styles and sizes so they are designed to meet everyone’s needs. There are wall calendars, desk calendars as well as pocket ones so it is easy to find a calendar that will be best suited to your …
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Tuesday, May 14th, 2013

Plentiful Budget Pens are Always Useful

Of All the Choices There are so many incredible promotional items with which you can promote your business. Some of the smaller organizations might think this method of advertising is too expensive for their current budget. But they would be surprised to learn that promotional product advertising is all around you and that everyone from the smallest business to the biggest can take advantage of this opportunity. All Around Useful If you are investigating the cost of advertising you will discover this one is much cheaper than just about any other method. You can use these products in many different ways; they can be used by employees as they are running the business as well as given to customers. Because they are printed with your …
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Saturday, May 11th, 2013

10 Steps Management Can Take to Increase Both Productivity and Creativity in Employees

For many employees creativity and productivity go hand in hand. And increase in one leads to an increase in the other, so anything that managers can do to facilitate creativity or productivity for their staff will lead to a benefit in both areas. In some cases, tactics for increasing either behaviour can rely on the specific employee, but here are some tips for helping employees achieve success in both areas: Reward Creativity. It sounds simple enough, but it is often overlooked. The simple task of rewarding the behaviour that is desired goes a long way towards promoting the level of creativity among all workers. Create a Positive Environment. Make sure that the office space is free of distractions and this will enable employees to be …
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Saturday, May 11th, 2013

On Track with Roadside Kits

Drive Much? If you drive, you have an opportunity to easily advertise for your business. All you need to do is find the best travel product for your company and give it away. It’s easy. Most cities have little means of mass transportation, so people rely on their cars. Everybody does it, so why not make your product part of their driving experience even if they don’t realize they are being marketed to? Use That Time There aren’t a lot of companies that would promote their products through automobiles, but it makes perfect sense. Hundreds if not thousands of people are on the road every day going to and from simple chores or work-related trips. Having some auto promotional products nearby assures that they will …
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Friday, May 10th, 2013

Surge in Mobile Searches Increases Need for Responsive Website Design

Mobile search is increasing exponentially. With tablets and smartphones becoming more popular by the day, it means that more searches are conducted on these mobile devices, and that is where the responsive design comes in. Responsive design is the style of design that ensures that your website will show up on any size phone or tablet. The days of websites being accessed only on a desk top computer or laptop are gone. New studies predict that tablets will outsell desktops this year. In the e-commerce space, “mobile commerce is a super big deal,” asserted First Round Capital Partner Chris Fralic. In the fourth quarter of 2012, he said, 13% of all e-commerce was mobile commerce. A Google study on mobile search reveals how the mobile …
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