Monthly Archives: February 2013

• Friday, February 15th, 2013

  The Latest Facebook Changes and What They Mean for Your Business Page

  If there is anything that remains the same, it is that things always change. Facebook is no exception; it is pretty well-known that users have been enraged many times with Facebook’s changes. It’s one thing if access to your friends and family changes around or looks different, but when Facebook makes changes that affect your business page and the advertising features, it’s definitely important to take note. Here are some of the recent Facebook changes that affect either company pages or advertising on the social network. Facebook Pages Feed In November of 2012 Facebook added a feed for the pages users like or follow. This is a separate feed from the news feed. According to Facebook, the news feed is for the most engaging content, …

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• Friday, February 15th, 2013

  Get Rid of the Germs with Hand Sanitizers

  

  All Over the Place Marketing your company can encompass all kinds of interesting methods and plans.  Most businesses do include promotional products within their push into target markets, it provides a great way to reach out and make an impression on potential clients and your current customers. It is a fantastically budget friendly way to spread your name recognition, giving away good stuff for free always makes everyone happy! Trying All the Best When you use the promotional products you always want to be searching and evaluating all the merchandise as it comes on the market so you are providing your customers with the latest and greatest.  This means they get to have all kinds of things with your name on it, making it more …

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• Thursday, February 14th, 2013

  The Importance of Branding

  Branding. It seems like just a buzz word for companies; however we see the importance of this key business strategy all the time with our clients. Branding means a lot to a business. It is the way that a business gains a voice, a personality, an image. Branding is also about customers remember your business. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. With our promotional products, branding is as simple as keeping your name in front of your customers and keeping your business on their minds. It not …

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• Thursday, February 14th, 2013

  Take Care with Hi Vis Safety Vests

  

  Monitoring the Market You are in charge of your company sales, right?  So you are taking time to review all your marketing protocols, right?  If you aren’t then you are missing out on a way to grow your company and make new markets available to your company.  Knowing where you stand and where you need to go is the most crucial information in the world to have at hand. Watching the Movement When you are watching the movement of your industry then you know which direction is going to be best for your company.  Having promotional products as part of your marketing plan is a crucial element for your success.  Targeting particular merchandise within the promotional products piece will take your marketing even further.  Using …

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• Saturday, February 9th, 2013

  The Trade Show in Your Town

  Haven’t been to a trade show lately? Would like to attend one, but the budget at the home office got cut? Well, cheer up, marketing maven, you likely have a treasure trove of trade shows right under your nose, or at least down the road. That’s because pretty much every major town has an exhibition centre of some sort and they’re most likely hosting a veritable buffet of trade fairs from which to choose. How do you find about these? Consult the local tourism board or exhibition centre in your area or simply drive by the arena with the large billboard sign. In our town, the main highway goes right by the exhibition centre that has a can’t miss sign welcoming…. “Women’s Expo 2013.” Me …

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• Friday, February 8th, 2013

  Look Sharp in a Promotional Apron

  All Businesses Included Some of the fiercest competition among different businesses is between eating establishments.  The failure rate on new restaurants is some of the highest, especially the new ones, but older ones can succumb too.  So they are some who need to be especially keen on marketing and expanding their awareness to the public.  Those of you who are behind the scenes on these dining locations are doing everything you can to be sure they succeed. Step Forward The most positive method you can have for helping them to succeed is to participate in promotional products plan to hand out perfectly timed merchandise.  Now coasters for the tables are good but a product which will really be beneficial is the promotional apron.  These are …

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• Wednesday, February 6th, 2013

  Good Impressions with Mobile Phone Holders

  Good Moves Whenever you are looking around for a new way to spread the good news about your company you know that using promotional products are the way to go.  They are always the most effective and budget friendly way to market and increase your name recognition across the board.  Every company realizes they have to get out into their target market and make an effort to connect with their possible clients, so when they use promotional products as part of the plan everything goes a bit better. What’s New? One of the fun things about promotional products is watching out for the new items which emerge and become very popular quickly.  Some of these are within the high technology arena, providing backup and accessories …

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• Tuesday, February 5th, 2013

  The Largest Ad Agency in the World

  Let’s face it, sometimes the marketing business can be a Royal Pain. You offered them Plan A, B and C. Plan A was too expensive, Plan B didn’t move them, and Plan C doesn’t move you. You only included it to give them another choice, and that’s the one they’re looking at, unless you can come up with Plan D. But you’re out of ideas. Where to turn? How about the telly? Yes, there’s a supermarket of thousands of marketing ideas, some clever, some so jaw droppingly dumb that you laugh out loud. But you have a leg up on the poor defenseless consumer. You see this stuff all the time. The best ad ever was a National Lampoon parody featuring a big eyed dog …

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• Monday, February 4th, 2013

  Open It Up with a Bottle Opener

  Life Goes On Time spins by so fast we all have to make it stop every once in a while to re evaluate what our position might be.  This is especially true for marketing people in every business, small or large.  The choice available of what direction to turn can be overwhelming at times as you try to keep your business on track. Options Abound When you hit pause and stop to consider where you are and where you are going one method you know you will continue to keep in the plan is the promotional product portion.  This is a tried and true method for furthering the business name and keeping it in front of people’s minds and eyes.  You get to give away …

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• Saturday, February 2nd, 2013

  The (E-Mail) Purge

  What did we ever do before there were e-mails? Honestly, I don’t remember. Ah, yes. Phone calls. Well, we don’t do that anymore, but that is a subject for another blog. Let’s talk about e-mails. Today, I fired up the Mac and discovered I had 250 e-mails in my In Box. That’s too many. They didn’t all arrive overnight; some have been hanging around for weeks, because they might be relevant later, they were part of projects still on-going, it cheered me up to look at them (“job well done”), or I just hadn’t figured out what to do with them. How did they get there? I’m sure every profession has its e-mail producers, but for writers, journalists, and marketers, it’s a bewildering collection for …

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