Monthly Archives: January 2013

• Saturday, January 5th, 2013

  Chill Out With Promotional Stress Toys

  Calmness Needed All the businesses have been on modified holiday schedules lately so that means the work is piling up!  With the schedule getting back to normal it’s a good time to look around and see about handing out some more unusual promotional goodies.  Not that the typical promotional goods aren’t doing a good job but sometimes it helps to shake it up a little bit. More Fun Most of the time it is a good idea to giveaway useful merchandise which typically means something people will use during the course of their business day, pens, pads and the like.  But other times it is good to find a still useful item but a thing that is a bit more on the fun and different …

  READ MORE
• Saturday, January 5th, 2013

  B2B, B2C, or Both?

  Every marketer may dream of writing or producing or executing an ad that takes consumers and your market by storm, but one can argue that marketing to other industry professionals–what one would call business to business marketing–can be just as lucrative, and infinitely more sensible. For one thing, businesses–unlike consumers– are always buying expensive things and some corporations have personnel dedicated to buying products. For another, you should be able to identify with some certainty potential customers. It might be as easy as pulling out an industry directory, or attending a major trade show, such as the Consumer Electronics Show. Your B2B customers will be much more knowledgable about the product area than we could expect from consumers: they will want to know about the …

  READ MORE
• Friday, January 4th, 2013

  It’s Time for All New Lanyards

  Life in the Fast Lane For all of you out there doing your job to promote your company it’s time to look at something new and different.  Promotional products are definitely the way to go for any company looking to expand their brand recognition and grow their company.  Using promotional items that are useful and fun are definitely the way to go. Move Forward There are tons of companies now who require identification to be displayed by all their employees.  It used to be just hospitals and high security areas that wore identification but with all the increased security put in place it seems almost all employers want their employees identified as such.  It seems a reasonable request and has generated a brand new popular …

  READ MORE
• Friday, January 4th, 2013

  Dealing with the Competition at Trade Shows

  A recurring feature of trade show life is figuring out how to deal with the competition that you are bound to run into. I mean there they are, the Uniblab Corp. with their $35,000 Skyline booth, a large plastic blinking blimp that’s floating majestically over the hall, and a booth staff that resembles the cast of 30 Rock. My first instinct is I want to learn as much about them as I can–some information is always better than no information. I want to see their booth promo in action, and even put in an entry for that new Mini Cooper they’re giving away. Wouldn’t that be sweet? Of course, they may already know you from appearances on panels and other industry events, so in this …

  READ MORE
• Thursday, January 3rd, 2013

  Jot It Down in a Promotional Notebook

  It’s Up to You We all need to be out there making more business connections in order to grow our business more.  This always sounds easier than it is to really do, but there are definitely good methods for accomplishing this goal.  The easiest and most budget friendly way to expand name recognition is to hand out promotional products. Easy Peasy Nothing on earth is more fun and simple to do than order some promotional goods and give them away to your customers and prospective customers.  Doing this always guarantees smiles from everyone which makes you smile and this makes your job more fun!  Most people don’t even realize their free gift is a marketing tool, they just think you gave them something for free …

  READ MORE
• Wednesday, January 2nd, 2013

  The Trade Show Is You

  If you attend trade shows regularly, it will no longer be surprising that the dominant point of conversation–indeed at some shows the only point of conversation–is “was this show bigger than last year’s?” If so, then it will judged as a good trade show, and if not it will be judged as a poor trade show. Attendance really is everything. There’s nothing worse for a trade show organizer than the sight of booths that don’t quite make it to the end of the aisle. But your part in it may have been a resounding success, and since you’ve honed your presentation to pick up x amount of keepers for y amount of passersby, you may be looking at other trade shows. These could be regional …

  READ MORE